If you are old enough to remember the Pepsi Challenge this new search engine comparison tool will bring back old memories. You can do a blind search and get results from Google, Yahoo and Bing all on one page. The results may surprise you, as people are conditioned to think that Google always returns the…
How well do you know your website audience? Many advertisers think they know their audience well, but this is sometimes misguided or incorrect. Using analytics and online research tools you can find out more about your demographics including:
Avinash Kaushik is an Analytics Evangelist with Google who explains how tools such as Google Ad Planner and Google Insights for Search provide data that help advertisers truly understand the demographics of their audience.
Video Explaing How to Use Google Analytics Tools