SEO Copy Writing Commandments
This was sent to me by a colleague frustrated with writing for the search engines. He was trained in the style of Strunk & White and hates adding more keywords to prose when it is unnecessary.
In practice, we must write to make sure keyword phrases are highlighted in the page content, and should not lazily stuff keywords in all corners of our copy.
Re: SEO writing: making things bigger for bigger’s sake.
It seems the SEO commandments are: