Where do visitors to your site come from?
67 percent of search engine users are driven to search by an offline channel (direct mail, print advertising, radio, TV, etc.).
This means that over half of the people that search for information about your products or services were triggered by offline information. Powerful statement for old media.
Search marketers may be ignoring the offline channels that drive users to search engines. 45 percent of search engine marketers do not integrate search marketing efforts with offline channels. Marketers attribute the lack of integration to various factors, including lack of budget and separate people managing search marketing and offline channels. Don’t be part of this major disconnect, improve offline and print marketing to reinforce your online business presence.
The SEO team should be integrated with your print marketing team.
This study was researched by iProspect.