BooneOakley.com is a large advertising agency that has done 2 very revolutionary, and possibly damaging things:
- Created their website as a video
- Redirected their domain name to youtube.com
Instead of the usual marketing Agency Flashturbation heavy websites, Boone Oakley has gone a different direction to present themselves to large corporate clients seeking an online marketing agency who specializes in video production.
It’s bad enough that they lost their content to search engines by only using a video (actually multiple videos) so that no one can find their address, phone number or contact them through a web form. They also redirect users to a different website, a site they do not control or have a lasting connection.
When people start linking to the new website, they will not link to BooneOakley.com, but to youtube.com. This is a huge loss of link juice and will be detrimental to the long term success of their website.
It is cool, new, hip and edgy to have a Youtube website today, but when YT looses favor to the next big thing BO will be in a crunch.
Still, kudos to BO for taking this big risk and providing a truly unique web experience.