Homeagain.com created a brilliant affiliate store that seamlessly tricks users into buying from them. Home Again provides pet rescue and pet adoption services and they created a separate site full of affiliate programs and are asking users to click through to their site before making purchases. A portion of Home Again’s affiliate profits will be donated to the pet rescue service.
This is an amazing affiliate marketing strategy, similar to thehungersite.com where a charitable organization creates incentives to click on banners or purchase products for the good of the earth. This appeals to our inner humanist and generates a lot of sales for the charity. I love charities and contribute to many causes including arthritis, but every charity has to make money to cover expenses, pay employees (no one works for free), rent, etc.
Look at the affiliate marketing playbook used by charity organizations and see how they make sales naturally and effortlessly get site visitors to click their affiliate links.
The email newsletter from bringpetshome.com:
An estimated 8-12 million animals are taken in by shelters each year in the US. Providing care for these animals—including food, shelter and medical treatment—costs money, for which many shelters rely solely on donations. Shelters do not have the funds to take care of every pet that comes through their doors. Unfortunately millions of pets are euthanized each year.
BRING PETS HOME is a not-for-profit organization that raises money for animal shelters across the country. Our mission is to support shelters’ tireless efforts to provide care for pets in need—until they find loving homes or are reunited with their original owners.
100% of money raised through your purchases will go directly to provide food, shelter and medical treatment to pets in need. All operating costs of BRING PETS HOME are covered by corporate donations.
How Does The Program Work?
A portion of every purchase will be distributed by BRING PETS HOME to animal shelters across the country to help save pets’ lives and help them find loving homes. Simply click on a store link and start shopping. There is no extra cost to you.
Register – Register and select a specific animal shelter to benefit from your purchases. Or, if you use our site without registering, 100% of the donations raised through your purchases will be distributed by BRING PETS HOME to animal shelters in need across the country.
Shop – Shop at our participating online stores.
Give – A portion of every purchase aids shelters across the country-helping to save pets’ lives and adopt them into loving homes. 100% of the money raised through your purchases will go directly to care for pets in need.
Below are just a few of the many online stores where you can shop.
For a list of all of our participating online stores, click here!
Kudos to bringpetshome.com for creating a great example of an affiliate program for charitable causes. This site cannot fail.