Although Google algorithm updates usually make the headlines on tech blogs, the search engine’s recent Google Venice update received little attention. SEO content creators realize that the update is important, but many don’t realize that Venice could entirely change the way that businesses approach search engine optimization and marketing.
To put it simply, Google’s Venice update focuses on localization. While past updates have emphasized local content in some respect, the Venice update takes this to a new level. It’s one of Google’s on-going attempts to fend off competitors by offering web users a better overall experience and more accurate results. Any search term with a potential local component will result in a localized, accurate search. Google doesn’t wait for the user’s input, – it automatically detects the user’s IP address and identifies a general location to provide personalized results.
If your business serves one city or single geographical location, this update is a big deal to you.