Search engine optimization professionals enjoy competitive advantages for ranking in the search engine results pages due to years of hands on experience, but experience, grit and force of will cannot always match giant budgets when corporations throw their hats into the SEO arena.
Many people like to predict the end of search engine optimization and online marketing as we know it. SEO will change and evolve as the web becomes more advanced and desktop oriented but it will not disappear.
As Mark Twain would say, the reports of my death have been greatly exaggerated.
Here is a quote from a popular web forum:
In the book “Zen And The Art of Motorcycle Maintenance” by Robert Pirsig a father tries to teach his son the basics of life, which also happens to coincide with the basics of business.
People who do more than the basics and actively listen and help people will succeed. Companies that do more than only what is required are rewarded with happier customers, more referrals and better profits.
A few pleasant surprises
Links are one of the largest untracked forms of online currency, and as soon as the IRS discovers this they will try to find a way to tax them. Every link is an indication of an exchange of real value, even if the parties are linking naively.
Here is one example where an innocent link exchange with no money changing hands is increasing the value of a site:
Site A finds a cool image they want to use on site B. Site A copies the image and gives credit to site B via a link. In this example, a link has replaced payment for usage of the image. This is a basic barter deal and no search engine can complain about the link exchange.
A quarter of all DAILY searches are unique! The next time a client asks to be ranked for a particular set of predefined keywords I will point them to this article. SEO clients: your potential customers are searching for word combinations you have never thought of using.
What would a marketing genius choose? They would choose the second option, as should you.
There’s four distinct ways that you can seem like a marketing genius without increasing the amount of work you do.
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We recommend you implement a fantastic marketing tactic that is designed to bring in more users/subscribers/buyers. This strategy lets you gain notoriety the old fashioned way: giving away free money while providing tremendous value to your subscribers and customers.
the list of valuable prizes includes:
Google has been operating in China since 2006 and censoring their search engine for the Chinese government. In December Google.cn gmail accounts were hacked by government affiliated organizations targeting free speech activists.
Finally, real interaction between GPS handhelds and Google Earth. Trimble has partnered with Google to integrate GPS data with phones and other handheld devices with the Google mapping software. Get the layer for the google earth software and you will see little green hikers on the map. Clicking the hiker icons will reveal data, comments and photos from other users who have done that particular hike.