Want to be a part of a startup, but have a skillset that isn’t exactly steeped in technical development proficiency? Here is a guide with tips on how to score a gig with a web startup. Whether you are a recent college graduates trying to decide whether or not to go to a big firm…
Local search is where small businesses need to be, and this will help you show up in personalized and mobile search. Quick Facts 73% of all online activity is related to local content 82% of local searchers follow up with a phone call or show up on your doorstep 66% of Americans use local search…
We are always looking for ways to improve website conversions and increase sales, and love testing different design elements to optimize our landing pages. Perry Belcher graciously shares his highest converting shopping cart button and explains the psychology behind its design. This button is specially designed to be used on direct response style sales landing…
This is a review of the new 2011 B2B Marketing Advanced Practices Handbook authored by the great online ad firm Marketing Sherpa. We went through the 198 page book and found many quality nuggets of information that has helped us make 15% more from our PPC ads than we had before, just by tweaking landing…
Keyword research and competitive analysis will take you far in the online marketing world. I was at a SEO conference and the speaker asked people how often they performed online research. Then the speaker asked how much money each person made. The results are below:
A large business management software company tested short, actionable call-to-action copy versus a top 5 list on a landing page for business intelligence solutions. The goal of the squeezepage was to get visitors to register for free access content, briefs, white papers, and product demos. This is a features versus benefits test: should you always…
Should you use keyword stuffed domains or hyphenated domains? Is this the magic elixir that has eluded you in cracking a top 10 Google ranking? Did you already purchase a 10 keyword domain name based on the advice of a domain name representative who wanted to sell you more names? Here’s the bad news: It’s…
As social media continues to factor more and more on the web, webmasters need to keep an eye on how new trends and/or developments such as URL shorteners affect SEO rankings. For these useful tools, at least, URL shorteners have been integrated into sites without any drawbacks – really without much difference at all in…
Here is information on the starting salaries of large technology companies. These tech salary ranges are based on informal observations and anecdotal evidence online. These starting pay options are from people who have received full-time offers from the company in question, and these figures are approximate. They are for beginning programmer positions. All companies are…
Would you have guessed which form of social media outreach worked best for the Fortune 500 companies? 71% of the Inc. 500 companies surveyed said they are using Facebook for marketing, and it is the largest social media tool used, with a claimed 85% success rate for their campaigns. Twitter usage was slightly down from…
