BOTW is great. I had an existing affiliate account with them that paid me 25% per signup, and then I read that Shoemoney readers could get 30% by using the BOTW coupon code shoemoney30. I logged into my account, entered the code and voila, my payouts increased to 30% instantly! Most affiliate programs do not…
Links Posted in a users news feed have a 0.14% CTR, 1 Click Per 715 impressions according to an analytics study conducted by EdgeRankChecker.com. A brief summary of this ranking data: if you want to make money from your facebook followers, create a system to monetize fans on your facebook page.
Fan Pages receive 0.00093 clicks per fan, approximately 1 click per 1000 fans. As a social media marketer you will need to accumulate a significant amount of fans to drive significant traffic to external websites. Getting people to click away from facebook is the biggest challenge for businesses and the main method of deriving a return on investment from the worlds’ largest social network.
Google Bombing is a method that an SEO can use to manipulate the search engine results through link manipulation. If you have a coordinated effort of creating backlinks to a single page using specific anchor text, you can get a page to rank for nearly any keywords that you choose.
This method is much less effective now, as Google is better at parsing page meaning, writing intent, and backlink authority. Simply pointing 100 links with exact match anchor text is no longer a guaranteed way to get top page search engine rankings.
We decided to take a trip down search engine memory lane and are showing some light hearted photos of google bombers.
Optimizing videos for the major search engines is not difficult, and a bit like regular SEO was back in 1999. There are still many tricks you can use to dominate positioning.
The main tools for video SEO
- Video Sitemaps
- Embedded Video Metadata
- User Generated Content (reviews, citations, video responses, embeds)
- Surrounding Text and Keywords
This is a recap from a local city search engine optimization session at the Pubcon marketing conference. If you want to attend this fantastic conference, checkout our pubcon coupons for discounts.
Google is hungry for new data and uses QDF – Query Deserves Freshness, results with a timestamp and from news and blogs.
Video/images are important for universal search. Organic Local Optimization is getting listed in your city keywords.
Sometimes it is bad to get universal results, if people click on a video that does not convert it can kill your conversion, and is worse than having a classic ranking that links straight to your main website.
Different topics get treated differently in search results.
We are proud to be interviewed by Lisa Bentson’s Marketing Monday, which focuses on the latest tools and techniques to increase your business and improve your marketing. Listen now.
Best of the Web is one of the best online directories to use for link building, and they are offering a special promotional code. BOTW is one of the few directories that add ranking value and is a trusted backlink source for Google, Bing, Yahoo and other major search engines. I have seen new Botw.org links show up in Yahoo Siteexplorer in 2 weeks. These links are valuable, and it is worth purchasing a directory listing.
SAVE 30% on all new BOTW Submissions and Sponsorship Advertising .
Below is a fantastic infographic outlining methods e-commerce websites use to increase sales and improve buyer conversions. This graphic breaks down the sales process of a retail website into steps:
- Design – using creatives and images to build trust
- Buying Elements – make it easy to buy from you, remove purchasing obstacles
- Social Proof – using 3rd party verification to improve trust: testimonials, ratings, buyers guides
- Pricing – using a free trial to bring you in, free shipping, upsells
- Scarcity – using timers to show ending deals, showing the remaining items in stock, remaining seats on an airplane, remaining tickets to a show
- Follow Up – reminder emails with products you placed in your cart but did not purchase, ad retargeting showing products you looked at on other websites
This web based software program will allow you to reply a previously recorded webinar without having to create a new one, and maintain all the best parts of a live event. You can reuse old webinars as often as you like, and still maintain the uniqueness and time sensitive benefits of producing a webinar.
We have had many reviews of the Evergreen Business System and so far it is performing very well.
Here are some resources to help you better understand the social networking sites and how they can be a huge boost in targeted traffic.