Author Archives: patrick

Create A Custom iPhone App With A Simple Software System

Ever wanted you own iPhone app but didn’t know where to start? We checked out MyAppCreator from Trey Smith to see just how easy it is to create your own app and were impressed by the setup.

He has created a video that outlines how he is making $115 per day on a .99 app called Kolo’s Journey. Using an outsourced software developer he was able to create a professional looking iPhone game for only $1750 and should be profitable within 1 month.

February 1, 2011 37 CommentsOnline BusinessBy patrick

Online Marketing Summit Discount Codes and Free OMS Coupons

Online Marketing Summit Tour is a new event sponsored by Clickz and the old Search Engine Strategies conference circuit. The OMS is a smaller version of this 2011 search engine optimization conference with shorter events in more cities. You can now go to this great online marketing event in 23 cities in the U.S. and Canada.

The Online Marketing Summit is priced much lower than traditional conferences, and this price point should be very appealing to a wide range of internet marketers.
Online Marketing Summit 2011 Discount Codes and Free OMS Coupons
Coupon Codes

January 2, 2011 26 CommentsCoupon, Search Engine MarketingBy patrick

Why Digg Lost Its #1 Spot to Reddit

Digg.com lost its reign as the most important social media site to game use, so now reddit.com will need to need to upgrade their system to keep up with the new SEO’s users.

After an eternity (in internet years) as the top dog in driving traffic, how did Digg lose their footing?

December 15, 2010 11 CommentsOnline Business, Web DevelopmentBy patrick

Meet The Man Who Challenged Nike And Created An Accidental Viral Campaign For Good

Jonah Peretti had no intention of sparking a national debate about the cheap manufacture of sport tennis shoes but using the online shoe customization feature on Nike.com he created an unintentional campaign for change. I think the best part of this campaign was the awareness about unsafe labor practices in foreign countries.

Mr. Peretti tried to get custom shoes with the word “sweatshop” stitched on the side and had a long email dialog with Nike customer service who refused to design this customizable shoe request saying that the word was slang.

December 14, 2010 4 CommentsOnline Business, Search Engine MarketingBy patrick

Anatomy Of A Landing Page and Infographic Showing Correct Landing Page Optimization

A landing page is any page that users see first on your website, so it must be optimized for their specific browsing experience.

All landing pages need these fundamentals

Fast – Load time must be under 5 seconds
Attention Grabbing Headline – If you spend 3 hours writing copy for your landing page, spend 2.5 hours on the headline
Clear Call To Action – Make it easy for visitors to take the next step
Focus On Them – Clearly state benefits and use testimonials, logos and third party verification sources to substantiate your claims

December 13, 2010 13 CommentsConversion Rate Optimization, Search Engine MarketingBy patrick

Where Does All Our Money Go – Breakdown Of Consumer Spending

Great infographic showing the breakdown of consumer expenses and how a typical American family (unglamorously named a consumer unit) spends their annual budget. This is represented by the average 2.5-person household making a combined $62,000 each year.

December 10, 2010 1 CommentOnline BusinessBy patrick

Landing Page Optimization – What You Need to Know

What if I told you that by using these proven techniques, you could increase conversions up to 300% while lowering traffic costs by 50%?

If this interests you then keep reading.

December 9, 2010 19 CommentsConversion Rate Optimization, Search Engine Marketing, Web DevelopmentBy patrick

Daily Search Marketing Tip: SEO Tools For Keyword Research

Competition analysis is an important part of an SEO strategy to access the strengths and weaknesses of competing websites.

Using some SEO tools we can discover what keywords they are targeting for rankings and paid search ads.

Estimating the average monthly traffic of competitors, their customer profile, keyword usage and customer interaction with their website are aspects of SEO competition analysis.

We have provided a list of the major Competitive Intelligence Tools available on the web, which will give you an insight in the kind of traffic a website gets. Some of the top free competitive intelligence tools are mentioned below, although most have a paid premium service (that is worth purchasing). One drawback of these tools is that they do not provide data for websites with low traffic, reliant on 3rd party resources and google the data is generalized.

November 30, 2010 8 CommentsSearch Engine Marketing, Search Engine OptimizationBy patrick

SEOmoz Tweetup Event at the Pubcon Search Conference

We were fortunate enough to go to the legendary Pubcon SEO conference in Las Vegas to hear the best minds talk about search and network with some of the finest SEO’s on the planet.

This a recap of the conference event hosted by the great folks at SEOmoz who create tools to manage your online marketing campaigns and track the links on the world wide web.

Can you find yourself in these photos?

November 22, 2010 6 CommentsSearch Engine Marketing, Search Engine OptimizationBy patrick

Interview With Legendary SEO Ted Ulle

I was fortunate to track down Ted Ulle at the Pubcon SEO conference and ask him some questions about search engines, website usability and internet architecture.

Ted was gracious enough to answer questions about the future of search engine optimization and best practices for web design and internet architecture.

Tedster stresses best practices that do not change, and is not a fan of chasing the Google algorithm. He also reveals that he would focus resources on IA before SEO.

November 19, 2010 9 CommentsSearch Engine Optimization, Web DevelopmentBy patrick