Author Archives: patrick

Interview With Legendary SEO Ted Ulle

I was fortunate to track down Ted Ulle at the Pubcon SEO conference and ask him some questions about search engines, website usability and internet architecture.

Ted was gracious enough to answer questions about the future of search engine optimization and best practices for web design and internet architecture.

Tedster stresses best practices that do not change, and is not a fan of chasing the Google algorithm. He also reveals that he would focus resources on IA before SEO.

November 19, 2010 9 CommentsSearch Engine Optimization, Web DevelopmentBy patrick

Google Adwords Paid Search Guarantee is Unethical

Just like with natural or organic search engine rankings, it’s not possible to guarantee top placement in Google adwords paid search. AdWordsPro a member from Google groups says that a company guaranteeing a specific position in paid or unpaid search engine results is potentially unethical and not feasible Bottom line, if anyone says they can…

November 17, 2010 5 CommentsSearch Engine Marketing, SpecialsBy patrick

Competitive Intelligence SEO Tools To Outrank Your Competition

Your website is only as good as your authority, trust and ranking, and your competitors are continuously working to make you less relevant and more obscure.

Here are tools and tips to keep your search engine ranking by checking on what your competitors are doing.

Spyfu is a great tool to quickly see what keywords your competitors rank for in the natural and paid search results. Find out what ad copy they use, their daily ppc spend, and track changes they make. This is a great place to start for competitive data mining.

The keywords your competitors use may converting better than your keywords. You can use adsense to test what sites will be triggered for what keywords.

Check who links to them using tools such as opensiteexplorer.org, yahoo site explorer and majesticseo.com this can give a good indication of professional partners and associations you may wish to join.

Check online information hubs including PRWeb search, Digg.com, and article aggregators such as

November 12, 2010 23 CommentsSearch Engine OptimizationBy patrick

Test Your Conversion Rate Knowledge

Conversion testing and landing page optimization is a never ending job. It is a challenge to get the best converting webpage and we love testing different versions to see what works best.

Below is a landing page test of a software sales page with real world results. See if you can choose the winning version.

October 5, 2010 8 CommentsConversion Rate Optimization, Search Engine MarketingBy patrick

Valuable Domain Name Company.com Reborn As Business Social Network

Back when I began my internet aspirations in 1998 I saw the heavy wheeling and dealing at during the height of the dot-com era. When I hung my shingle on the roadside of the information superhighway, toys.com was 100x bigger than Toys R Us and Yahoo was a 130B company.

Domain names rapidly changed hands and seemingly had no limit on their valuation.

I remember coming across Company.com and seeing the unique under construction page:

August 23, 2010 9 CommentsDomain Names, Web DevelopmentBy patrick

Yahoo Site Explorer Down? The Beginng of YaBing

I have been trying to use Yahoo Site Explorer to search for backlinks all day, and it has not been working. We have known about the pending changes to Yahoo this summer as they are consumed and destroyed integrated with Microsoft’s Bing. This merger was announced nearly exactly 1 year ago as a strategic move by Yahoo and Bing that I am calling YaBing.

The unwritten reasons for the YaBing merger

July 26, 2010 22 CommentsLink Building, Search Engine OptimizationBy patrick

100 Job Sites To Help You Find Employment In Your Niche Industry

There are many career websites available, and tens of thousands of job listings but most people have difficulty finding a the small jobs for niche specializations. The unfortunate truth is that even in this recession, the good jobs are not on the monster.com’s and craigslist’s of the internet, but are buried in local resources and niche web properties.

We have compiled a list of the 100 top niche job websites that will let you spend more time on effective job boards and increase the chances of landing your dream job. We hope that this jobs resource helps you find meaningful employment.

July 15, 2010 28 CommentsOnline Business, Web DevelopmentBy patrick

$50 Off 1888PressRelease Coupon Code – Discount For Any PR Campaign

1888PressRelease is a great site to promote your company news. They are much cheaper than PRweb and offer a free press release submission campaign. Your news will be distributed to Google News and over 100 other online news sites and RSS feed aggregators. 1888PressRelease works specifically with PR firms to help promote regular news, articles…

June 3, 2010 21 CommentsCoupon, Search Engine MarketingBy patrick

Asian Business Etiquette – Doing Business with Companies from Asia

Working with companies from South East Asia, Singapore & Malaysia, Japan, Korea or China requires different business etiquette than Western nations. Below is a video crash course in the art of the Asian business card exchange.

Following these simple tips and honoring protocol in their countries will win you huge points and guarantee respect. Not following these cultural business guidelines could result in lost deals or reduced business from Asian companies.

My generation, (Generation X) is not as formal as our previous generation, and some people lament that the United States is slowly losing formality & etiquette that makes for a respectful and polite society. This video contains important information for the younger business professional who may have no experience with Asian business culture and working with international firms.

May 26, 2010 18 CommentsOnline BusinessBy patrick

Affiliate Summit East Coupon Code 10% off Conference Registration

Affiliate Summit is the place you want to be and is the conference that will take your online business to the next level. The next event is in New York city, Aug 15-17, 2010 at the Hilton New York, and they are expecting over 3000 attendees.

Platinum Affiliate Summit conference passes cost $1,249 each but you can get them for $1124 with this discount code.

Here is the Affiliate Summit discount code and special registration link

Affiliate Summit coupons: ASE11CAYLEY10 or ASE11CAYLEY10

This ASE promotional code is good for 10% off silver, gold, platinum or diamond passes

There is a special group rate discount of 20% for 5-9 passes and 25% off of 10 or more passes. Pool your resources in the comments and join as a group to get an even cheaper Affiliate Summit ticket.

If you used this 10% discount coupon code and the 25% group rate discount, you would only pay $615 for a Platinum Pass. That is a great deal.

The Affiliate Summit organizers have negotiated $229/night deal at the Ney York Hilton. You can save even more with the $189/night non-refundable rate plus taxes.

What’s new with ASE2011

Affiliate attendees are now able to vote on sessions, not just the Affiliate Summit advisory panel. ASE2010 will let you review all 32 sessions and “Ask the Experts” tables.

May 22, 2010 7 CommentsAffiliate Marketing, CouponBy patrick