Misleading linkbait title aside, the real title of this video is “Can you benefit from content scraped from your website”. The premise is that if some content is copied automatically from your site, presumably this will include links back to you. So when you prepare content make sure it includes a lot of intra-site links,…
Every time you do a Google search, each ad spot is auctioned in real time. This is an amazing amount of calculations: up to 11 ad spots are auctioned off simultaneously, just in time to show up on the results page. This is why if you refresh the search results page the ads will change.…
If you are old enough to remember the Pepsi Challenge this new search engine comparison tool will bring back old memories. You can do a blind search and get results from Google, Yahoo and Bing all on one page. The results may surprise you, as people are conditioned to think that Google always returns the…
How well do you know your website audience? Many advertisers think they know their audience well, but this is sometimes misguided or incorrect. Using analytics and online research tools you can find out more about your demographics including: Gender Age Average Income Location Avinash Kaushik is an Analytics Evangelist with Google who explains how tools…
Google AdWords Uses Quality Score to Determine How Much You Pay Per Click The Google PPC system does not simply work on the basic algorithm of the higher your bid per click, the higher your position. Ads are positioned using a dynamic bidding system which does millions of calculations per day to adjust results in…
Last night I was fortunate to attend the Stars of Search Optimization from TechBiz Connection in Irvine. This is a networking event for Southern California tech companies and internet entrepreneurs and is attended by a well heeled but approachable group of industry stalwarts. I have seen many of these speakers at past SES and Pubcon…
Naming products and service solutions is a tricky business, and at times I have spent a disproportionate amount of time working on a good name for a business venture than the technical aspects of a business. Good names are a key to long term success. My favorite branding example is Google, which created the #1…
I just received this email in my inbox, a thinly veiled attempt at sucking money out of me to register .asia domain names. Be watchful of notices to register domains to protect your trademark and intellectual property in International areas. The most common I have seen are Chinese .cn domains and .cm domain names. If…
Post about the Stompernet video about Referential Integrity and how to capitalize on the advanced search engine research from the stomper search marketing team. SEO strategies from an online help center.
There is a new way to access the unlimited datastore of the internet using google docs and the web. Google spreadsheets has a feature called GoogleLookup that lets you do real time automated lookups through their spreadsheet feature. What makes GoogleLookup really cool is that it references data not only from your spreadsheet (as with…