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How do you explain how things don’t go as we assume, and others seem to defy our assumptions? Our brains are biologically created to respond to things we enjoy, respect and connect with.
If you make your idea or product around the persona of your customer, they will be effortlessly drawn to it.
His main hypothesis
Ordinary marketers are working to sell things.
Extraordinary marketers are working to make a connection.
He created the Golden circle: Why, How, What
- What do you do
- How do you do it
- Why does your organization exist, why should anyone care
Most people start at 1 and move towards 3, but inspired leaders start at 3 and move towards 1.
The five pillars of kindness provides a business blueprint for understanding your online audience and setting up a plan for long term success. The golden rule applies: the more you give freely, the more you will receive.
Below are the 5 pillars that will ensure happy users and active customers.
Finding a great domain name is hard, we compiled a list of websites that help you find the perfect domain name. We generally recommend not using hyphens in domain names, instead use different extensions or nonstandard spellings.
For example, see sites like flippa, wordze, woothemes, and many other quality websites that have bizzare domain names.
Here is a list of 75 great resources to help you in your quest of finding the perfect domain name for your new project.
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It is very easy to scan lists, which makes them ideal for the web. Also, people love to see things ranked and ordered. Structured information is best suited for our brains.
Below is an excellent example of a top-x list: timely, controversial, ubiquitous (if you are reading this you are online)
Here are Media Metrix’s top 15 Web properties from April 1999, before the dot com crash. Monthly unique visitors rounded to the nearest million.
We don’t have a paid post program on this blog, but it is safe to assume that most bloggers have been paid for writing about other companies, this is how online journalism allows small bloggers to be successful.
Below is an email sent by a large advertising agency to an A list blogger or social media influencer asking them to participate in a guest posting program: