Global toy conglomerate TOYS R US have purchased the Toys.com domain for the reported 5.1 million dollars, making it the biggest sale of 2009 so far, as well as one of the ten biggest sales ever reported. The only problem was that this destroyed the SEO for the existing domain, causing Toys R Us to…
I love seeing what other webmasters do to try to improve their rankings. This SEO technique (used extremely loosely here) demonstrates why SEO’s have such a bad reputation in the online marketing industry. This webmaster makes no effort to hide the keyword stuffed text, and trys to direct search engine spiders to his special content.…
Some people seem to get all the luck. In an article about the new Tesla Model S Sedan electric car, the New York Times blog author links to Mahalo founder and controversial tech blogger Jason Calacanis twice as much as any other source. A link from NYtimes.com is very valuable and the only thing Calacanis…
Back in 2001, when nearly no one knew of the upstart search engine Google, on of its co founders appeared on an American game show called “To Tell The Truth”. We don’t know what future billionaire Sergey Brin was thinking when he signed up for this non intellectual TV show, he could not be more…
I recently received an interesting unsolicited email looking to purchase used Google Adwords accounts. This individual is hoping that users with trusted PPC accounts will let him buy a good Quality Score and receive lower cost per click charges for his online gambling websites. It is unlikely that anyone would want to sell an aged…
About 5 years ago search engines realized that blogs, comments and user generated content were going to pollute the web with an endless stream of low quality, off topic, unmanaged links. As the search engine ranking algorithm is primarily link based, this had the potential of making search engine results unusable. How to Stop Links…
Using good keyword research and educating editors on proper search engine optimization techniques helped the Hearst publishing empire increase traffic to their web properties by 150%. Hearst publishes 15 of the world’s most popular magazines including Cosmopolitan, Esquire, Oprah’s O Magazine, and Good Housekeeping as well as 5 web only magazines. Their Senior SEO Analyst…
We all love search engine conferences and online marketing events. Many of the search engine conferences offer a discount and I have compiled them below: Search Conference Discounts: March 17-20 SES Search Engine Strategies NY New York NY 10% off Discount Code: 10SMS April 15-17 AdTech San Francisco 20% off Discount Code: BRSFD or BRSFZ9…
This post will examine different kinds of search engine optimization spam and the shady SEO’s who create them. The easiest way to spot a beginner search engine optimizer is to examine pages for keyword stuffing, text in odd places, an over abundance of links, long gratuitous keyword stuffed filenames, Hidden text at the top or…
In a great piece of research from the Search Insider Summit in Park City, UT showing the disparity of spending between pay per click and natural search engine optimization campaigns. Even though SEO is more cost effective, drives more traffic and is sustainable for the long term, it receives less of the marketing budget than…
