OpenSiteExplorer from SEOmoz – SEOmoz ofers a fantastic backlink checking tool that scrapes the web to find links. Currently they have billions of links in their indes Shoemoney Tools – This is a surprisingly helpful tool that spiders google to find your top 10 competitors and who their main links are from. It also allows…
Every culture has general reasons that form the foundation of their success. Countries specialize at different things and have unique strengths.
Japanese happen to do 2 exceptionally well in the corporate business environment.
How do you explain how things don’t go as we assume, and others seem to defy our assumptions? Our brains are biologically created to respond to things we enjoy, respect and connect with.
If you make your idea or product around the persona of your customer, they will be effortlessly drawn to it.
His main hypothesis
Ordinary marketers are working to sell things.
Extraordinary marketers are working to make a connection.
He created the Golden circle: Why, How, What
- What do you do
- How do you do it
- Why does your organization exist, why should anyone care
Most people start at 1 and move towards 3, but inspired leaders start at 3 and move towards 1.
Matt is a master public speaker and is extremely sincere in his explanation. I have met him and he is a very personable and friendly guy in real life, and listening to him speak you can feel his passion for his work and devotion to Google.
Google could not ask for a better spokesperson, it is rare to have someone with high technical ability and good public skills.
Listen to how Matt explains how Google thinks long term and wants users to have the best experience possible by finding answers to their questions quickly. He publicly supports search engine optimization when it helps searchers find quality information quickly.
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The map above is an infographic of the largest online web properties.
Notable websites are Google, Facebook, Yahoo, Craigslist, Wikipedia, Youtube and others.
What is most impressive is the way that these sites got so large. None of them had any large scale advertising program, and most did no advertising at all. These sites all grew to become industry leaders through viral marketing and word of mouth.
How can you replicate this success? Build an online business that people have to use.
It is very easy to scan lists, which makes them ideal for the web. Also, people love to see things ranked and ordered. Structured information is best suited for our brains.
Below is an excellent example of a top-x list: timely, controversial, ubiquitous (if you are reading this you are online)
Here are Media Metrix’s top 15 Web properties from April 1999, before the dot com crash. Monthly unique visitors rounded to the nearest million.
We don’t have a paid post program on this blog, but it is safe to assume that most bloggers have been paid for writing about other companies, this is how online journalism allows small bloggers to be successful.
Below is an email sent by a large advertising agency to an A list blogger or social media influencer asking them to participate in a guest posting program:
Albert Schweitzer was asked whats wrong with men today. His response: Men Don’t Think.
He continues with the definition of success: The progressive realization of a worthy ideal.
The opposite of courage is not cowardice- its conformity.
Listen to this great 10 minute clip by Earl Nightingale.