Everyone wants a number one position in search engines, but just how valuable is the top spot in Google? Cornell University did a study on click behavior on search engine result pages showing click percentages for each of the 10 positions on a search engine results page . The result is staggering – the difference…
Search engine optimization starts with quality HTML. On page optimization uses existing text, images and links and structures them in a unifying format. This is a general guideline for the HTML structure of a webpage. The most important information should be at the top of a page along with an image. Note the proper use…
The search engine optimization field came of age when savvy SEO’s read Google’s backrub patents and figured out it was all about the links. Back in the early days of early millennia Google, all you needed to do was spam acquire some links and you could easily get on Google’s front page. Now, forget links…
It can be frustrating to deal with search engines and their keyword bidding rules. Here is an overview of paid search ad trademark policies. Google: Allows trademarks as trigger keywords, but trademarks in the visible ad text is not allowed. So you can add trademarked keywords, but you cannot write ads using these keywords. Yahoo…
The European Union really has it in for Microsoft and has just fined them $1.35 billion euros, bringing the total amount of Microsoft fines in Europe to approximately 1.7 billion E or $2.55 billion dollars. This is a staggering amount, which equates to about $2.75 per european citizen. This is only about 2 weeks of…
Get a coupon for the Search Engine Strategies SEO conference in New York. I have been to previous SES conferences and they have been worthwhile events. When attending conferences I find the most important indicator of quality is the individual speaker. A qualified search engine optimization expert can make any panel topic interesting and informative.…
Come view support during the Stompernet SMARTS launch. Very soon Stomper net is creating a new SEO training program. Read more about the search marketing training program called SMARTS here. search engine optimization launch is imminent!
Pay per click management and PPC bidding is most effective when the process is automated. The goal is to have the most relevant ad appear for each keyword search. It is impractical to create a unique ad for each keyword phrase variation, so we use a technique called Dynamic Keyword Insertion. DKI allows us to…
Click fraud is up – way up. As much as 1/3 of all clicks could be fradulent according to Click Forensics. The ongoing pay per click tracking provided by ClickForensics.com shows click fraud increased 15% in 2007. The industry-wide average click fraud rate for the entire year went up 15 percent, ending the year with…
Unfortunately the Microsoft adCenter Affiliate Program has come to an ignominious end. MS has cancelled this lucrative program and swept the rug out from all its loyal affiliate marketers who have diligently helped raise awareness for this affiliate offer. Should we be surprised at Microsoft’s behavior? Their press release: Microsoft adCenter Affiliate Program to Close…
