Unfortunately the Microsoft adCenter Affiliate Program has come to an ignominious end. MS has cancelled this lucrative program and swept the rug out from all its loyal affiliate marketers who have diligently helped raise awareness for this affiliate offer. Should we be surprised at Microsoft’s behavior? Their press release: Microsoft adCenter Affiliate Program to Close…
Open Sesame – Open ads the company formerly known as PHPAdsNew now has renamed itself openx. Along with 20 million dollars in fiancing and former AOL CEO Jonathan Miller has joined as chairman of Openx.org. Open X is the most popular adserver solution online with 30,000 publishers using the software on 100,000 sites in 140…
Pay Per Click management is a unique art and can drastically change your business. Hiring an search engine marketing expert who can dial in PPC campaigns is an unfair advantage. The tenets of PPC success: Keyword research – not bidding on broad and low converting keywords Landing Pages – the more topically focused landingpages you…
Social media marketing or SMM is an important component to search engine optimization. By placing your quality content on social media websites you improve the chance of attracting new visitors and increase the number of links to your site. This is definitely a marketing win-win. Social Content sites that allow you to freely submit user…
Hitwise has released a blog post detailing the consequences of a google blacklist. The UK car insurance site gocompare.com was Chart showing the demise of gocompare after it lost the #1 position for its top performing keyword in the UK search engine results pages At this point I have no clear evidence of gocompares sins,…
Here are the top 10 web properties for February 2008 according to alexa.com Global top 10 sites Yahoo you tube google windows live MSN myspace facebook hi5 wikipedia orkut US top 10 sites Google Yahoo myspace youtube facebook windows live ebay wikipedia MSN craigslist What is impressive about these sites is the forus on social…
Checkout the new book “Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions”. This was written by Tim Ash from SiteTuners.com the search engine marketing firm. This book covers the strategy and tactics of optimizing for conversions from PPC. It examines the skill-sets necessary, as well as the internal company support needed…
I rarely link to podcasts and radio shows, but this is a particularly illuminating podcast about public relations and how to get your business and brand name mentioned in top tier publications. Basically you need to generate relationships with editors and writers at magazines/newspapers/blogs you wish to be featured in. How do you meet these…
The title of this post is a bit misleading – I’m not advocating overusing or abusing Yahoo! Answers. YA is a fantastic resource that is the number 2 online reference site behind Wikipedia. Yahoo claims 95 million users and 350 million questions asked. That’s a lot of answers, something that would take more than 10…
Bad news for the pay per click industry – all those clicks you’re getting may be worthess. Heavy Clickers Distort Reality of Display Advertising Click-Through Metrics – Starcom, Tacoda and comScore’s “Natural Born Clickers” findings suggest “the click is dead” as go-to measurement of effectiveness for brand-building display advertising campaigns Approximately 6% of Web users…
