Left or right? No, this is not a political discussion but a serious usability question. Customers are used to seeing the checkout button on the right side of the screen, and crutchfield.com moved the buy not button to the left. Is it a good idea to buck convention and try something new to stimulate your…
Risk Magazine — the finance industry magazine focused on risk management — presented, this month, its Equity Derivatives House of the Year award for 2008 to Societe Generale, the beleaguered bank that just lost 4.9 billion dollars to a rogue stock trader. Jerome Kerviel bet $73 billion using equity derivatives. This is by far the…
Serious controversy in SEO land. Google is handing out manual penalties by the truckload, and fellow SEO’s are steamed. SEO’s are like soldiers on the front line, we always get hit first and take unrelenting punishment for pushing the line forward. Ok Google, we understand that you hate paid links and have waged a battle…
Are you addicted to E-bay and love getting great deals on the largest online auction site? Well a service from cniper.com lets you automatically bid on ending auctions to give you the best deal. Most Ebay power users have multiple auctions running at the same time, and this allows these users to relax and take…
E-commerce website optimizers rejoice – now Google tells us what products people are shopping for! Using the Google Trends tool, we can see comparison search data for all products. Google does not give specific numbers, only an approximate range so we need to extrapolate the data using other analytics tools. The data comes from Google…
Marketing Sherpa is the real deal. I have been dealing with them since 2001 when they first included me in one of their SEO publications. Their publications are used in the marketing departments of the Dow Jones, WSJ, GE, Oracle and probably most of the fortune 500 companies. Read what Seth Godin has to say…
It is still mid January and already MSN Live search has a front runner in the category of most confusing advertisement. MSN is trying to use viral videos to promote their pay per click online advertising program AdCenter and they have created several promotional videos to help get the word out. Unfortunately the videos look…
Blah Blah tech has created a great wordpress plugin that lets you connect with users of other social networks. Most online marketers are members of multiple online content sharing networks and tend to read a lot of SEO blogs. Using the Socialize Me plugin lets visitors interact with you similar to mybloglog.com From SocializeMe: with…
I love reading CNN for news as it has the most updated articles and good reporters. They spend way too much time reporting on Britney Spears and other Hollywood starlets, but that is not the focus of this post. Instead of trying to bait web surfers into pop culture they take a giant leap backwards…
The stompernet ship has sailed, and SMARTS is now officially a launch success and closed. Social Marketing would be a timely topic and generate some serious buzz in the market and several thousand search engine marketers are now part of the club. Join the search engine optimization faculty at this web based training seminar.
