The fine folks at grokdotcom have created a screencast showing how you can optimize your gift registry to help users find holiday gifts. All e-commerce shopping websites should have a gift specific section, and the gift giving area should be tailored for the company’s target demographic. All the major online shopping sites have a searchable…
The search for links is a never ending quest by search engine optimizers, and we can use all the help we can get. Thankfully many talented SEO’s have created helpful tools for link building and analyzing competitor backlinks. Using these tools we can refine the manual process for finding high quality backlinks. Search here for…
Matt Cutts give a great explanation of how Google search result pages are organized. Here is the anatomy of a Google search engine results page (SERP): The blue title is the actual page title. This is why page titles are the most important part of search engine optimization (in my opinion). The page title must…
Rand Fishkin of Seomoz.org and Danny Sullivan of Searchengineland.com had a discussion about the next generation of search engines and how to optimize for them. SEO’s are living in the world of search 3.0 which is a mixture of regular search results and vertical results. So for example a Google search on the term “form…
The future of advertising will continue to move to the web and traditional ad agencies and media gatekeepers will need to drastically change their business models to succeed. Old school ad agencies have been frantically adding search engine optimization divisions but it may not be enough. The future will be niche publishers who have a…
I just downloaded Ecto and I have seen the future and arrived at the promised land. This desktop software allows you to create blog posts with software that reminds me of a simple version of Adobe Pagemaker. It allows for easy text formatting in blog posts but the real power of this blogging software is…
Drive Saver is not only the best hard drive recovery service, they also have a great affiliate program. Look at the sales material and promotional goodies they mailed me after applying to be an affiliate. They have a great affiliate manager who is very knowledgeable will actually talk with you on the phone! The only…
Homeagain.com created a brilliant affiliate store that seamlessly tricks users into buying from them. Home Again provides pet rescue and pet adoption services and they created a separate site full of affiliate programs and are asking users to click through to their site before making purchases. A portion of Home Again’s affiliate profits will be…
Alexa has been providing meaningless data even before they were purchased by Amazon.com. Unfortunately people still reference Alexa data as if they were the holy all seeing manager of the internet. They aren’t, and therefore have unreliable data. It is easy to see why so many people (and even venture capitalists) want to believe in…
Taking a page from the Auction Ads Playbook, Bidvertiser.com has created ads displaying Ebay auction listings. The new Bidvertiser ads actually look quite good, although one drawback is there seems to be no way for publishers to easily display the ad. From their email to me: Drive buyers to your eBay Listings using BidVertiser! BidVertiser…
