Matt Cutts states that purchased links or text links ads are detected and given no ranking value about 95% of the time. It could be that Google is closer to detecting 99% of paid links. In general, it is link sellers who will be penalized, and often suffer a pagerank drop. There are 2 reasons…
Google has created an all encompassing programming API that will allow webmasters to share social applications between services. Partners include MySpace.com, Beebo.com, Ning.com, Engage.com, Friendster.com, hi5.com, Hyves.com, imeem.com, LinkedIn.com, Oracle.com, orkut.com, Plaxo.com, Salesforce.com, SixApart.com, Tianji.com, Viadeo.com, and XING.com. This is a huge list of major web services companies and web 2.0 sites that attract young…
Domain name masking is a really cool feature of the DNS system. It allows you to use a vanity domain name on an external third party service. One example of Netpaths SEO using domain name masking is on our search engine optimization job board. The jobs are hosted on a server that is completely disconnected…
As a web designer and online marketer you have 1 goal when you create websites: get your users to convert. Creating conversions can include a newsletter signup, subscribing to an RSS feed, filling out a contact form, or making a purchase. Any of these actions would me a mark of success to a diligent search…
How do you create exciting prose and witty copy that will enchant your audience and make the search engines give you a top 10 ranking? How can you use the art of search engine optimization to please real readers and not just try to appease the fickle google gods? It’s simple write like a king,…
Social networking is the center of web 2.0 and Google desperately wants to get into the game. They have Orkut.com but this doesn’t really count as it has a pithy userbase compared to myspace.com and facebook.com. In order for Google to truly compete in the online social revolution is to play strong and dirty. Just…
Yahoo site explorer is the best tool to use to find incoming links to your site, and without them SEO’s would not know much about the strategic link building practices of their associates. Recently yahoo started showing erratic backlink results and caused much speculation in the SEO world that they were on the verge of…
If you engage in large scale link buying or your website sells text link advertisements it is likely that you lost Google Page Rank yesterday. The PR update on October 23 has wreaked havoc on the green line, and many website owners are forgoing green peace for green war on google. Google has given webmasters…
I was searching for information about why my AuctionAds were performing so poorly, and I came upon another ad network offering from Media Whiz, ShoppingAds. Shopping Ads uses the same basic premise as the Auction Ads network by displaying relevant ads from aggregators. The big difference is that while AuctionAds is CPA (pays per sale)…
There’s been a lot of talk about the WidgetBucks ad network so I thought I would signup and try it out. I believe that every affiliate program or advertising network should be tested to see if it works. So I signed up with WidgetBucks.com and I have to say the design impressed me. In a…
