The future of advertising will continue to move to the web and traditional ad agencies and media gatekeepers will need to drastically change their business models to succeed. Old school ad agencies have been frantically adding search engine optimization divisions but it may not be enough. The future will be niche publishers who have a…
I just downloaded Ecto and I have seen the future and arrived at the promised land. This desktop software allows you to create blog posts with software that reminds me of a simple version of Adobe Pagemaker. It allows for easy text formatting in blog posts but the real power of this blogging software is…
Drive Saver is not only the best hard drive recovery service, they also have a great affiliate program. Look at the sales material and promotional goodies they mailed me after applying to be an affiliate. They have a great affiliate manager who is very knowledgeable will actually talk with you on the phone! The only…
Homeagain.com created a brilliant affiliate store that seamlessly tricks users into buying from them. Home Again provides pet rescue and pet adoption services and they created a separate site full of affiliate programs and are asking users to click through to their site before making purchases. A portion of Home Again’s affiliate profits will be…
Alexa has been providing meaningless data even before they were purchased by Amazon.com. Unfortunately people still reference Alexa data as if they were the holy all seeing manager of the internet. They aren’t, and therefore have unreliable data. It is easy to see why so many people (and even venture capitalists) want to believe in…
Taking a page from the Auction Ads Playbook, Bidvertiser.com has created ads displaying Ebay auction listings. The new Bidvertiser ads actually look quite good, although one drawback is there seems to be no way for publishers to easily display the ad. From their email to me: Drive buyers to your eBay Listings using BidVertiser! BidVertiser…
Biggerboat.com recently launched an ad network for the entertainment industry. There are dozens of online monetization companies and vertical ad networks like this one that focus on one core online segment will do well against viscous online competition. The Bigger Boat new member requirements: Over 25 million entertainment page views per month: phone: (800) 880-1976…
Are you a Search Engine Optimization company or solo SEO and want to know the industry rate for online marketing? Payscale.com has a widget to let you see. Search Engine Optimization, Los Angeles This company really tries to be tricky and insert text links in all the embeddable widgets. It looks like payscale has its…
Lecture on time management given at Carnegie Mellon University by computer science professor Randy Pausch. This video is an hour and eleven minutes long, but well worth it. Since it is a lecture, you can leave this video playing in the background as you dutifly work on your search engine optimization projects. Randy gives an…
I posted what I thought was an innocent search engine optimization question in Yahoo Answers. I simply asked how I could get data feeds and affiliate links for Yahoo content as is displayed on this monetized domain name: http://www.massagechairdirectory.com/. This site syndicates content from various Yahoo properties including Answers, Shopping, and tons of pay per…