Creating good landing pages will make your pay per click campaigns profitable. Here are some tips on creating successful landing pages that convert site visitors. When prospective customers arrive at a website, they come with a specific intention or motivation. They may have come simply to browse or out of curiosity or by mistake. However,…
If you need to get accurate keyword data for your search engine optimization project, use KeyCompete. Their advantage over services such as Wordtracker and Keyword Discovery is the use of realtime data from major search engines. KeyCompete also provides the unique opportunity to see your direct competitors and download a list of the keywords they…
It is very rare that I write blatant plugs for fellow marketers, but Shoemoney is a very compelling blogger, and writes engaging and informative posts. This was done for the SEO lyrics contest sponsored by Search Engine People. Here is the Shoemoney rap, sung to the tune of Dopeman from NWA: You know my name…
Writing good title tags is an art that SEO’s perfect over time. Expert title tag writers can charge premium rates for their service and are in high demand. Merely having perfect title tags on a site can mean the difference between position 1 and position 51. Its best to write in complete sentences or phrases.…
A common rant online is that SEO’s are too expensive, and are no good. I know many individuals and firms who provide search engine optimization services, and ther is an enormous range of quality between them. In this field, you get what you pay for – however paying exorbitant amounts does not necessarily equate to…
Redirects are an essential part of any website, and it is crucial to understand how they work. Redirects allow specific content to be viewed by users and search engines, and there are valid reasons for each. A permanent redirect is specified in the httpd documentation as a 301 redirect. Temporary redirects use the code 302.…
Google adwords are positioned by a value they call quality score. We have a list of factors influencing position of pay per click ads. Quality Score Variables Max CPC – amount you are willing to spend per click CTR – click through rate Keyword to Ad copy relevance – does your ad match the search…
This is a hilarious cartoon showing a company offering a share in profits and employee stock plan. Does this remind you of Enron? Managers gleefully offering employees ownership of a company they secretly know is going bankrupt? This cartoon has particular significance to me as I was involved in a similar arrangement. The company had…
Sending mass emails is always a comforting experience – what better way to reinforce your website and generate more sales? While it is self gratifying to send out informative emails, be careful you aren’t innundating your customers’ inboxes. Could your emails actually be costing you sales? Emails are often used to build relationships with your…
Links are the nerve center of the pulsating web. Links create the internet and add value to your site. Links to you improve your natural search engine placement, and links you create to others enhances your value as an authority on your subject. When linking to external websites it is best to use meaningful keywords…
