A common rant online is that SEO’s are too expensive, and are no good. I know many individuals and firms who provide search engine optimization services, and ther is an enormous range of quality between them. In this field, you get what you pay for – however paying exorbitant amounts does not necessarily equate to…
Redirects are an essential part of any website, and it is crucial to understand how they work. Redirects allow specific content to be viewed by users and search engines, and there are valid reasons for each. A permanent redirect is specified in the httpd documentation as a 301 redirect. Temporary redirects use the code 302.…
Google adwords are positioned by a value they call quality score. We have a list of factors influencing position of pay per click ads. Quality Score Variables Max CPC – amount you are willing to spend per click CTR – click through rate Keyword to Ad copy relevance – does your ad match the search…
This is a hilarious cartoon showing a company offering a share in profits and employee stock plan. Does this remind you of Enron? Managers gleefully offering employees ownership of a company they secretly know is going bankrupt? This cartoon has particular significance to me as I was involved in a similar arrangement. The company had…
Sending mass emails is always a comforting experience – what better way to reinforce your website and generate more sales? While it is self gratifying to send out informative emails, be careful you aren’t innundating your customers’ inboxes. Could your emails actually be costing you sales? Emails are often used to build relationships with your…
Links are the nerve center of the pulsating web. Links create the internet and add value to your site. Links to you improve your natural search engine placement, and links you create to others enhances your value as an authority on your subject. When linking to external websites it is best to use meaningful keywords…
The new iPhone from Apple will be released on June 29, and it is going to be a huge hit. This is such a revolutionary device it almost wants to make me cancel my long term Verizon contract to make a break for AT&T. Leaving Verizon, which has the best call quality, most competent support…
Five steps to search engine happiness. Your site will get better rankings, and this will make you very happy. Know Your Target – You need to have clear goals and an understanding of the potential users. Is it a young male in his 20’s looking for hip clothing, a middle aged mom looking for health…
Dave Young has written a post about the value of copywriting and how creating quality content and persuading users to take a desired action. Quality is immediately apparent, regardless of your industry, and it is not possible to fool people with a low quality service. The point with the weather report is that you should…
In a ruling sure to please ignorant site owners and lazy webmasters everywhere, a Texas judge has allowed a ruling forbidding deeplinking to content. Instead of using a simple referrer redirect, the site owners spent thousands of dollars suing the website for linking directly to content. Now, these site owners will have much fewer inbound…