This post will show you how to create a press release that will appeal to readers and help your SEO efforts. We use these strategies every day to bring in a huge amount of targeted traffic for ourselves and select clients. Press releases can play a big role in strengthening SEO and raising page rankings.…
It seems like a paradox, doesn’t it? As web developers, we are constantly told that our link profiles need to look 100% natural, yet businesses tend to collapse in the year-long wait for Google’s robots to even begin giving us the recognition we deserve. So, we turn to link building. And why shouldn’t we? Offline…
In business everything comes down to cost, and everyone likes to know how much money search engine optimization services will cost them. I think the SEO consultants themselves are more interested in what their fellow colleagues are charging and hoe much money SEO’s really make each year. The main reason for this post is to…
It is always interesting to hear debates between high level search engine optimization practitioners, and this is a great exchange between Aaron Wall and Rand Fishkin. Rand from seomoz.com has been a leader in opening up tricks and tactics in SEO and was one of the first to openly publish specific SEO techniques. Aaron at…
Sending out a press release has been a search engine optimization tactic since day one. Good press releases can help you gain exposure and increase your visibility online and we are big fans of syndicating content on other websites. Your website caters to 2 specific audiences: search engines and users. Submitting press releases will get…
I just signed up for the Pubcon search engine conference using a super discount coupon code. I registered before the cutoff time and the original price was $699 with the coupon it drops to $629.10. This is a great deal for the fun 2010 Las Vegas search engine optimization conference. It will be my third…
Do you want your email message to go faster than the speed of sound, and reach all of your valued readers? If you don’t follow these common rules, your newsletter will crash and won’t be heard. Using email to communicate with your current clients and potential customers is essential. Email is still the best way…
Assuming the basics of developing a press releases for release on the web are known, here are a few quick tips to keep firmly in mind to have the most positive impact on SEO. Press Release Optimization Tips
This was sent to me by a colleague frustrated with writing for the search engines. He was trained in the style of Strunk & White and hates adding more keywords to prose when it is unnecessary. In practice, we must write to make sure keyword phrases are highlighted in the page content, and should not…
SEO agency watch with Tanya Vaughan, Global SEO Manager for Hewlett-Packard. She is mainly a coordinator with many levels of management. Breaking sites into sections is very helpful. PPC search advertising campaigns can overlap, causing competition for paid clicks from the same company. This is bad as it can raise costs and weaken user experience.
