It seems like a paradox, doesn’t it? As web developers, we are constantly told that our link profiles need to look 100% natural, yet businesses tend to collapse in the year-long wait for Google’s robots to even begin giving us the recognition we deserve. So, we turn to link building. And why shouldn’t we? Offline businesses do everything in their power to bring their products to the consumers – is there anything wrong with web developers doing the same thing by building backlinks to their website content?
In business everything comes down to cost, and everyone likes to know how much money search engine optimization services will cost them. I think the SEO consultants themselves are more interested in what their fellow colleagues are charging and hoe much money SEO’s really make each year.
The main reason for this post is to illustrate to prospective clients the value of SEO services and what market prices are for search engine optimization. These individuals are some of the most well known SEO’s and tops in the field. There are many others who deserve to be listed here.
It is always interesting to hear debates between high level search engine optimization practitioners, and this is a great exchange between Aaron Wall and Rand Fishkin.
Rand from seomoz.com has been a leader in opening up tricks and tactics in SEO and was one of the first to openly publish specific SEO techniques. Aaron at seobook.com is a great SEO advocate and routinely grills Google for double standards that may occasionally go against their “Don’t Be Evil” motto.
Below are some great excerpts from the SEO interview, some of the content has been edited for brevity.
Sending out a press release has been a search engine optimization tactic since day one. Good press releases can help you gain exposure and increase your visibility online and we are big fans of syndicating content on other websites.
Your website caters to 2 specific audiences: search engines and users. Submitting press releases will get your more links from third party websites and increase your exposure to a broader set of people.
I just signed up for the Pubcon search engine conference using a super discount coupon code. I registered before the cutoff time and the original price was $699 with the coupon it drops to $629.10. This is a great deal for the fun 2010 Las Vegas search engine optimization conference. It will be my third…
Using email to communicate with your current clients and potential customers is essential. Email is still the best way to deliver relevant messages to your most interested audience.
If you are going to be sending multiple issues to your trusted clients, you must make your e-blast unique and compelling otherwise it will go into /dev/null (linux shorthand for the trash folder).
Assuming the basics of developing a press releases for release on the web are known, here are a few quick tips to keep firmly in mind to have the most positive impact on SEO.
Press Release Optimization Tips
In practice, we must write to make sure keyword phrases are highlighted in the page content, and should not lazily stuff keywords in all corners of our copy.
Re: SEO writing: making things bigger for bigger’s sake.
It seems the SEO commandments are:
The creation, organization and refining of landing pages is the key to pay per click marketing and online lead generation. Landing pages are audience specific, and an automotive site landing page that converts 10% of users cannot be copied to a campaign selling insurance.
Users respond differently based on the time of day, offer, price point, demographic, education level, style preferences and past experience with your brand. Thankfully we can test and design for most of these variables.
She is mainly a coordinator with many levels of management. Breaking sites into sections is very helpful.
PPC search advertising campaigns can overlap, causing competition for paid clicks from the same company. This is bad as it can raise costs and weaken user experience.