I just signed up for the Pubcon search engine conference using a super discount coupon code. I registered before the cutoff time and the original price was $699 with the coupon it drops to $629.10. This is a great deal for the fun 2010 Las Vegas search engine optimization conference. It will be my third…
Using email to communicate with your current clients and potential customers is essential. Email is still the best way to deliver relevant messages to your most interested audience.
If you are going to be sending multiple issues to your trusted clients, you must make your e-blast unique and compelling otherwise it will go into /dev/null (linux shorthand for the trash folder).
Assuming the basics of developing a press releases for release on the web are known, here are a few quick tips to keep firmly in mind to have the most positive impact on SEO.
Press Release Optimization Tips
In practice, we must write to make sure keyword phrases are highlighted in the page content, and should not lazily stuff keywords in all corners of our copy.
Re: SEO writing: making things bigger for bigger’s sake.
It seems the SEO commandments are:
The creation, organization and refining of landing pages is the key to pay per click marketing and online lead generation. Landing pages are audience specific, and an automotive site landing page that converts 10% of users cannot be copied to a campaign selling insurance.
Users respond differently based on the time of day, offer, price point, demographic, education level, style preferences and past experience with your brand. Thankfully we can test and design for most of these variables.
She is mainly a coordinator with many levels of management. Breaking sites into sections is very helpful.
PPC search advertising campaigns can overlap, causing competition for paid clicks from the same company. This is bad as it can raise costs and weaken user experience.
Take advantage of the search engine optimization knowledge online and find out what path others have blazed for you.
After you have had a qualified SEO drive targeted traffic to your website, success depends on using available information about navigation consistency, good design and perfect information architecture.
Having an online video showcasing your skills can be the ticket to ongoing consulting projects and new business. Creating an engaging video that demonstrates you are an expert in your field will set you apart from your competition and make a lasting impression.
Video presentation tips:
I create, design & implement websites, more importantly get good search engine placement and resuscitate dying websites. Lots of people can make a website, few can make a website pay dividends.
~10,000 new websites every day. How in the heck can you beat everyone.
A top 10 placement in google can turn a business around.
Google drives 75% of all website searches, but seems like more – more purchasers and serious searchers use google, so Google has a higher percentage of valuable purchase ready users compared to MSN, Yahoo & Ask.
Additional resources: social news sites. We are in web 2.5 which is full interaction. Internet users want to vote on news and have influence in articles others see.
Here is a thread that discusses how to combine targeted langing pages into a search engine optimization campaign. The consensus is that extra content pages are always good, even if they are relatively light sales pages. Develop independent landing pages that can be SEO’ed and linked to from the main site itself. Optimized landing pages…