Unsurprisingly most of the changes involve changes to the way links are counted, scored and sorted.
What are people really buying online? Which websites get the most transactions? More business happens on the web than you may realize. The categories are separated into clothing, electronics, furniture, office supplies and books and magazine sell more often online, overall the majority of U.S. purchases still take place in brick-and-mortar stores, but the gap is closing quickly.
The categories with the highest online buying percentage. These retail segments had higher online purchased in aggregate dollars than from brick and mortar stores. Percentages show e-commerce sales as a percent of total sales.
Normally I don’t like to be negative or call out any services for bad practices, and try to give other search engine marketing firms the benefit of the doubt. When companies present misinformation and but I will list some warning signs of unsavory businesses.
Performing Search Engine Submissions
Submitting your website to search engines stopped being necessary in the year 2000. Any firm that promises to submit your site to 10,000 search engines is not only being untruthful – they will also be adding you to hundreds of mailing lists which will spam the life out of your inbox.
Asok Lost his soul trying to improve his Google search engine ranking. He found that keyword research & placement along with inbound links are the foundation of search engine placement. The missing ingredient:
Ritual sacrifice, presumably of an intern.
Online reviews are an assessment of your business, whether from a customer, another outside resource, or even yourself.
Reviews are such an important part of your business and can literally make or break you.
A recent survey from the online department at Gallup stated that 82% of all consumers purchase after they’ve gone online and researched what other people are saying about that particular product or business.
Zappos.com shoe seller has fanatical employees that live for customer service. They have a company manifesto to put the customer first, something rarely seen in the e-commerce world. I remember Nordstrom having fanatical service and went to extraordinary lengths to keep customers satisfied.
One legendary Nordstrom story is when a long time customer wanted to return a set of automobile tires. Nordstrom is a clothing company that doesn’t sell tires, but to keep this man happy the sales staff cheerfully accepted the car tires and issued an in store credit. When you have lifetime customers, this is a small price to pay for loyalty.
Huge deal – today only get a $250 credit on all new Google Adwords accounts. This is the largest incentive ever offered by Adwords, and I highly recommend you take them up on it. AdWords lets you reach people at the moment they’re searching for what you offer. Your $250 coupon is a great way…
Using content marketing to seed articles, graphs, PDF documents, research, charts, images, infographics, videos and quotes to other websites is an excellent way to increase awareness of your website. You will be inserting your brand into a natural source of information and can reach users at a critical point in their decision making process.
When seeding your content the key is to get links back to your site from half a dozen sites. Without this quantity your efforts could be lost.
He is inspirational and bases most of his success on his never say die attitude.
Tim tells the story of flying back from New York City after pitching 10 different venture capitalists and returning with no money. He took a 2 flight trip via Southwest Airlines, which was the cheapest available.
The Google Search Quality Team post about the underlying concerns detailing how their spider handles scraped content.
If you have ever had your content brazenly scraped and repurposed by other websites, and then seen it outrank your own pages in the search results then you need to understand the following tips.
Creating high quality content without proper attribution, links and authorship with google+ is only a license to give someone else an advantage over you.