2007 March

Mar 24

Breakdown of a Good Page Title Element

The most important part of an HTML page is the . Technically, TITLE is neither an attribute nor a tag – It’s an element. So while most people call it the title tag, it is semantically correct to call it the title element.</p> <p>key uses of the title:</p> <ol> <li>branding in search engine results pages</li> <li>bookmarking</li> <li>intra site navigation </li> </ol> <p>1 – you want your site to show up and be clicked. google displays (as of this writing) 70 characters of a title, and all characters beyond 70 are cut off. Yahoo displays 60 characters.</p> <p>A good way to write titles is:</p> <p> * Home Page: Brand/Site Name – Keyword Description<br /> * Inner Pages: Specific Keyword Description & Page Name – Brand/Site Name </p> <p>2 – If a user uses del.icio.us or bookmarks your site you want your name to be first. So it would be better to have the title be:</p> <p>Brand Name – Find all Brand Products Here</p> <p>than:</p> <p>Keyword Phrase 1, Keyword Phrase 2, Keyword Phrase 3 Brand name. Your Brand name would get lost.</p> <p>3 – For people that read title elements and page headings, its good to keep them in synch. So your title tag should be a reworded version of your page <H> tag.</p> <div class="tweetmeme_button" style="float: left; margin-right: 10px;"><iframe src="http://api.tweetmeme.com/button.js?url=http%3A%2F%2Fwww.netpaths.net%2Fblog%2Fgood-page-titles%2F&source=cvos&style=normal" height="61" width="50" frameborder="0" scrolling="no"></iframe></div>  <div class="social_bookmark"> <a title="Click me to see the sites." href="#" onclick="$$('div.d6').each( function(e) { e.visualEffect('slide_down',{duration:2.5}) }); return false;"><strong><em>Share</em></strong></a> <br /> <div class="d6" style="overflow:hidden"> <br /> <a onclick="window.open(this.href, '_blank', 'scrollbars=yes,menubar=no,height=600,width=750,resizable=yes,toolbar=no,location=no,status=no'); return false;" href="http://del.icio.us/post?url=http%3A%2F%2Fwww.netpaths.net%2Fblog%2Fgood-page-titles%2F&title=Breakdown+of+a+Good+Page+Title+Element" rel="nofollow" title="Add to Del.icio.us"><img class="social_img" src="http://www.netpaths.net/blog/wp-content/plugins/social-bookmarks/images/delicious.png" title="Add to Del.icio.us" alt="Add to Del.icio.us" /></a> <a onclick="window.open(this.href, '_blank', 'scrollbars=yes,menubar=no,height=600,width=750,resizable=yes,toolbar=no,location=no,status=no'); return false;" href="http://www.facebook.com/sharer.php?u=http%3A%2F%2Fwww.netpaths.net%2Fblog%2Fgood-page-titles%2F" rel="nofollow" title="Add to Facebook"><img class="social_img" src="http://www.netpaths.net/blog/wp-content/plugins/social-bookmarks/images/facebook.png" title="Add to Facebook" alt="Add to Facebook" /></a> <a onclick="window.open(this.href, '_blank', 'scrollbars=yes,menubar=no,height=600,width=750,resizable=yes,toolbar=no,location=no,status=no'); return false;" href="http://www.linkedin.com/shareArticle?mini=true&url=http%3A%2F%2Fwww.netpaths.net%2Fblog%2Fgood-page-titles%2F&title=Breakdown+of+a+Good+Page+Title+Element" rel="nofollow" title="Add to LinkedIn"><img class="social_img" src="http://www.netpaths.net/blog/wp-content/plugins/social-bookmarks/images/linkedin.png" title="Add to LinkedIn" alt="Add to LinkedIn" /></a> <a onclick="window.open(this.href, '_blank', 'scrollbars=yes,menubar=no,height=600,width=750,resizable=yes,toolbar=no,location=no,status=no'); return false;" href="http://www.stumbleupon.com/submit?url=http%3A%2F%2Fwww.netpaths.net%2Fblog%2Fgood-page-titles%2F&title=Breakdown+of+a+Good+Page+Title+Element" rel="nofollow" title="Add to Stumble Upon"><img class="social_img" src="http://www.netpaths.net/blog/wp-content/plugins/social-bookmarks/images/stumbleupon.png" title="Add to Stumble Upon" alt="Add to Stumble Upon" /></a> <br /> <a style="font-size:90%;text-align: right; " title="Click me to hide the sites." href="#" onclick="$$('div.d6').each( function(e) { e.visualEffect('slide_up',{duration:0.5}) }); return false;">Hide Sites</a> </div> </div>  <script type="text/javascript">$$('div.d6').each( function(e) { e.visualEffect('slide_up',{duration:0.5}) }); </script> </div> </div> <div class="post" id="post-4"> <div class="post-date"><span class="post-month">Mar</span> <span class="post-day">04</span></div> <div class="post-title"> <h2><a href="http://www.netpaths.net/blog/spyfu-stats/" rel="bookmark" title="Permanent Link to View Detailed Stats of Any Website">View Detailed Stats of Any Website</a></h2> <span class="post-cat"><a href="http://www.netpaths.net/blog/category/seo/" title="View all posts in Search Engine Optimization" rel="category tag">Search Engine Optimization</a></span> <span class="post-comments"><a href="http://www.netpaths.net/blog/spyfu-stats/#comments" title="Comment on View Detailed Stats of Any Website">1 Comment »</a></span> </div> <div class="entry"> <p>View detailed stats of any website. One interesting feature is the ad spend on pay per click networks. View a popular mortgage broker with an estimated budget of $14,750.00 – $108,250.00 per day.</p> <p><a href="http://www.spyfu.com/Domain.aspx?d=6682021102557549983">http://www.spyfu.com</a> <div class="tweetmeme_button" style="float: left; margin-right: 10px;"><iframe src="http://api.tweetmeme.com/button.js?url=http%3A%2F%2Fwww.netpaths.net%2Fblog%2Fspyfu-stats%2F&source=cvos&style=normal" height="61" width="50" frameborder="0" scrolling="no"></iframe></div>  <div class="social_bookmark"> <a title="Click me to see the sites." href="#" onclick="$$('div.d4').each( function(e) { e.visualEffect('slide_down',{duration:2.5}) }); return false;"><strong><em>Share</em></strong></a> <br /> <div class="d4" style="overflow:hidden"> <br /> <a onclick="window.open(this.href, '_blank', 'scrollbars=yes,menubar=no,height=600,width=750,resizable=yes,toolbar=no,location=no,status=no'); return false;" href="http://del.icio.us/post?url=http%3A%2F%2Fwww.netpaths.net%2Fblog%2Fspyfu-stats%2F&title=View+Detailed+Stats+of+Any+Website" rel="nofollow" title="Add to Del.icio.us"><img class="social_img" src="http://www.netpaths.net/blog/wp-content/plugins/social-bookmarks/images/delicious.png" title="Add to Del.icio.us" alt="Add to Del.icio.us" /></a> <a onclick="window.open(this.href, '_blank', 'scrollbars=yes,menubar=no,height=600,width=750,resizable=yes,toolbar=no,location=no,status=no'); return false;" href="http://www.facebook.com/sharer.php?u=http%3A%2F%2Fwww.netpaths.net%2Fblog%2Fspyfu-stats%2F" rel="nofollow" title="Add to Facebook"><img class="social_img" src="http://www.netpaths.net/blog/wp-content/plugins/social-bookmarks/images/facebook.png" title="Add to Facebook" alt="Add to Facebook" /></a> <a onclick="window.open(this.href, '_blank', 'scrollbars=yes,menubar=no,height=600,width=750,resizable=yes,toolbar=no,location=no,status=no'); return false;" href="http://www.linkedin.com/shareArticle?mini=true&url=http%3A%2F%2Fwww.netpaths.net%2Fblog%2Fspyfu-stats%2F&title=View+Detailed+Stats+of+Any+Website" rel="nofollow" title="Add to LinkedIn"><img class="social_img" src="http://www.netpaths.net/blog/wp-content/plugins/social-bookmarks/images/linkedin.png" title="Add to LinkedIn" alt="Add to LinkedIn" /></a> <a onclick="window.open(this.href, '_blank', 'scrollbars=yes,menubar=no,height=600,width=750,resizable=yes,toolbar=no,location=no,status=no'); return false;" href="http://www.stumbleupon.com/submit?url=http%3A%2F%2Fwww.netpaths.net%2Fblog%2Fspyfu-stats%2F&title=View+Detailed+Stats+of+Any+Website" rel="nofollow" title="Add to Stumble Upon"><img class="social_img" src="http://www.netpaths.net/blog/wp-content/plugins/social-bookmarks/images/stumbleupon.png" title="Add to Stumble Upon" alt="Add to Stumble Upon" /></a> <br /> <a style="font-size:90%;text-align: right; " title="Click me to hide the sites." href="#" onclick="$$('div.d4').each( function(e) { e.visualEffect('slide_up',{duration:0.5}) }); return false;">Hide Sites</a> </div> </div>  <script type="text/javascript">$$('div.d4').each( function(e) { e.visualEffect('slide_up',{duration:0.5}) }); </script> </div> </div> <div class="navigation"> <span class="previous-entries"></span> <span class="next-entries"></span> </div> </div> <div id="sidebar"> <ul> <li id="text-559269182" class="widget widget_text"> <div class="textwidget"> <form method="get" id="searchform" action="/blog/" > <input type="text" value="Search" name="s" id="s" onFocus= "clearText(this)" onBlur="clearText(this)" /> <input type="submit" id="searchsubmit" value="" style="padding-left:10px;" /> </form> </div> </li><li id="pages-2" class="widget widget_pages"><h2 class="sidebartitle">Pages</h2> <ul> <li class="page_item page-item-2"><a href="http://www.netpaths.net/blog/about/" title="About">About</a></li> </ul> </li><li id="categories-559272481" class="widget widget_categories"><h2 class="sidebartitle">Topics</h2> <ul> <li class="cat-item cat-item-7"><a href="http://www.netpaths.net/blog/category/affiliate/" title="View all posts filed under Affiliate Marketing">Affiliate Marketing</a> (23) </li> <li class="cat-item cat-item-506"><a href="http://www.netpaths.net/blog/category/conversion-rate-optimization/" title="View all posts filed under Conversion Rate Optimization">Conversion Rate Optimization</a> (8) </li> <li class="cat-item cat-item-16"><a href="http://www.netpaths.net/blog/category/coupon/" title="View all posts filed under Coupon">Coupon</a> (34) </li> <li class="cat-item cat-item-6"><a href="http://www.netpaths.net/blog/category/domain-names/" title="View all posts filed under Domain Names">Domain Names</a> (16) </li> <li class="cat-item cat-item-10"><a href="http://www.netpaths.net/blog/category/link-building/" title="Link development and link baiting to help webmasters understand how to get more inbound links. 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Breakdown of a Good Page Title Element