Some people seem to get all the luck. In an article about the new Tesla Model S Sedan electric car, the New York Times blog author links to Mahalo founder and controversial tech blogger Jason Calacanis twice as much as any other source.
A link from NYtimes.com is very valuable and the only thing Calacanis has to do with the new Tesla sedan was to put a down payment on one.
Outspoken online media figures tend to get the most exposure, and therefore the most links. This is a great example of how to use your popularity in social media to expand your website, get high quality links, and improve your reputation. Many people resent Mr. Calacanis for this, but his online force is undeniable.
Follow the 3 P’s: Preview > Proof > Post. Preview your content as it will look on your site, proof the text, then post with no errors.
Use compelling headings. This makes websites easy to skim and can lure the reader deeper.
Immediately answer the visitor’s first question, “Am I in the right place?” You only get 12 seconds to make a good impression.
Use hooks to draw the visitor in. Action words and verbs will create interest.
Carefully Create a Call to Action. Ask your visitors to perform a specific task such as signing up for a newsletter, completing a contact form, registering for a contest.
Be personal and easy going. Include visitors in your website’s conversation and make them be a part of your story.
Use pronouns such as you, you’re, your business. People love to read about themselves and will connect with you if they feel you care about their problems.
Promote benefits not features. Benefits are about them, but features are from your website. This is repeated again: say you not we.
Proofread with multiple editors. Always have more than one person review your copy.
Never assume your visitor knows who you are or what you are offering. Explain in plain, clear, basic english what you sell and how it works and why they need you.
Writing good copy can be the difference of a successful website and a website that does not make money. Channel your inner wordsmith to make your online content sing and I guarantee good things will happen.
Back in 2001, when nearly no one knew of the upstart search engine Google, on of its co founders appeared on an American game show called “To Tell The Truth”. We don’t know what future billionaire Sergey Brin was thinking when he signed up for this non intellectual TV show, he could not be more out of place.
Four celebrity contestants who know nothing of technology in general and search engines specifically try to guess who out of three people before them of them is the real Sergey Brin.
See even more comments about this PhD computer scientist humiliating himself on daytime television at Thenextweb.
I recently received an interesting unsolicited email looking to purchase used Google Adwords accounts. This individual is hoping that users with trusted PPC accounts will let him buy a good Quality Score and receive lower cost per click charges for his online gambling websites.
It is unlikely that anyone would want to sell an aged Adwords account, but this demonstrates that everything online has value, even a free Google PPC account.
Good morning,
I am looking buy old google adwords accounts an can pay $300 per account. Do you have any that you are willing to sell?
Ideally I am looking for…
Has been opened over 3 months
A budget spend of over $100 – $200 a day for some time
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