We Do Search Engine Optimization.

I received an email from Google Adwords with 20 promotional coupons for new client acquisition and each offers $100 in free clicks. These are all valid codes at the time of this posting, and are offered on a first come first served basis.

I received these Adwords coupon codes a while ago but unfortunately my Google Professional certification expired and now I cannot use them for existing clients.

These Adwords promo codes also only work on new accounts, so it may be worth creating a new account to utilize these free clicks. These are my gift to you for the new year.

Adwords coupon codes are below:

7P8V-M6KS-XJQJ-7ZJT-7FJ
7P8V-MKLA-V5NM-T3V7-KNJ
L5WD-M99B-C7AM-FE7Q-N2
L5WD-JV3W-MAQJ-RJM9-A2
7P8V-MNDB-EUYP-RVQS-EDS
L5WD-MFNF-CHXS-CZEX-WA
7P8V-LW6M-VQSH-W8HZ-DKJ
L5WD-K4U8-F4B2-XEJ5-PA
7P8V-MR3J-75FF-LP9W-7RJ
L5WD-MWFX-8Y5E-DM24-K2
7P8V-LYW7-DXJJ-BD8G-XJJ
7P8V-MEP8-5CZ9-KRAD-4N2
L5WD-LQ2Z-KKUA-M69S-2J
7P8V-N99F-Z3QV-S8FV-KXS
7P8V-M3GM-77LC-WS63-ELA
7P8V-MGTV-AU6Q-XKS4-7AJ
7P8V-MWDM-ETDR-AWEV-79A
L5WD-N9X4-UAXX-VWEG-FA

Expires on 12-31 Terms and Conditions apply – see our FAQ for more details, including instructions on how to apply the credits.

How to gain an audience, avoid other people from usurping your ideas, and avoid duplicate content filters.

Seeding articles, graphs, PDF documents, research, charts, images, videos and quotes to other websites is an excellent way to increase awareness of your website. You will be inserting your brand into a natural source of information and can reach users at a critical point in their decision making process.

When seeding your content the key is to get links back to your site from half a dozen sites. Without this quantity your efforts could be lost.

Doing Content Wrong

1. Find trending keywords
2. Get low paid writers to mashup content and rewrite words
3. Semi automated process – publications still need writers and editors like McDonalds needs cows
4. You may find articles written by Mr. Al Gorithm
5. Machines can’t differentiate between “time flies like an arrow” & “fruit flies like a banana” but some people can overlook this
6. Automated baseball sports writing program exists – developed by Northwestern University. It gets the facts but not meaning of games.

Doing Content Right

1. Create a great article
2. Find trusted, high quality, relevant sites to share it with
   • Ezines
   • Blogs
   • Niche websites
   • Small publications
   • Industry specific websites
3. Share with at least 5 sites and have them all link back to your website. If you only share content with 3 sites there is a chance they will outrank you for it.

Read the official Google policy on cross-site duplication:

If you syndicate your content on other sites, Google will always show the version we think is most appropriate for users in each given search, which may or may not be the version you’d prefer. However, it is helpful to ensure that each site on which your content is syndicated includes a link back to your original article. You can also ask those who use your syndicated material to use the noindex meta tag to prevent search engines from indexing their version of the content.

With this strategy you will never have to worry about other people stealing your content again, as you will always rank #1 for your work.

What are the best web design conversion elements to implement on your website?

I’m looking to compile a great list of conversion elements that can be included in a website. This is not for landing pages (although it could be used for them) but regular site pages, with emphasis on the homepage.

I approach every site design with conversion in mind – your design should help the visitor take desired action on your site. Keep out the fluff that will distract or alter the focus of your visitor.

Actions

• phone call
• completing a contact form
• subscribing to newsletter
• buying product
• tweeting/sharing page with friend
• downloading free ebook/whitepaper
• anything that captures an email address

I am defining conversion elements as anything that will strongly persuade a visitor to remain on your site and want to learn more about you.

Conversion Elements

• testimonials
• 3rd party logos: BBB, truste, D&B, chamber of commerce
• logos of good sized companies you have worked with or places you have been quoted: latimes, any inc5000, hollywood reporter etc.
• stats showing success: client sales increases, new orders, new engagements
• large and clear contact button – can be tastefully animated
• photos – (founder, real staff, highly targeted to your niche)
• short sales video
• phone number/address

For shopping sites that sell products directly, the required elements to gain users trust are more specific. Below are elements that increase online sales in descending order of importance.

E-commerce Elements

• product overview
• merchant guarantee
• availability
• image quality
• customer service available
• product specific description
• long description
• size chart
• toll free phone
• ratings & reviews

The above list is from the e-tailing group/ARS ecommerce