Dec 17
We don’t have a paid post program on this blog, but it is safe to assume that most bloggers have been paid for writing about other companies, this is how online journalism allows small bloggers to be successful.
Below is an email sent by a large advertising agency to an A list blogger asking them to participate in a pay-for-post program:
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Dec 16
Video interview with Tim Westergren, founder of Pandora. Tim has built an extremely successful online startup and he discusses the story of how he came to start this revolutionary music company.
He is inspirational and bases most of his success on his never say die attitude.
Tim tells the story of flying back from New York City after pitching 10 different venture capitalists and returning with no money. He took a 2 flight trip via Southwest Airlines, which was the cheapest available. Waking up the next morning was dread and hopelessness, but through perseverance, determination and work he managed to acquire funding and continued to grow the company.
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Dec 15
Digg.com lost its reign as the most important social media site to game use, so now reddit.com will need to need to upgrade their system to keep up with the new SEO’s users.
After an eternity (in internet years) as the top dog in driving traffic, how did Digg lose their footing?
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Dec 14
Jonah Peretti had no intention of sparking a national debate about the cheap manufacture of sport tennis shoes but using the online shoe customization feature on Nike.com he created an unintentional campaign for change. I think the best part of this campaign was the awareness about unsafe labor practices in foreign countries.
Mr. Peretti tried to get custom shoes with the word “sweatshop” stitched on the side and had a long email dialog with Nike customer service who refused to design this customizable shoe request saying that the word was slang.
Undaunted, Peretti requested to have the photo of a young vietnamese worker emblazoned on the side, and at this point Nike stopped returning his email requests.
After passing the story around to a few friends the media found it and it travelled virally around the internet which led him to a realization about the power of social networks and was the inspiration for several businesses.
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Dec 10
Great infographic showing the breakdown of consumer expenses and how a typical American family (unglamorously named a consumer unit) spends their annual budget. This is represented by the average 2.5-person household making a combined $62,000 each year.
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Oct 15
This video from Simon Sinek’s TED talk is a must watch. After investing 18 minutes to hear what he has to say, you will be ahead of 99% of your peers.
How do you explain how things don’t go as we assume, and others seem to defy our assumptions? Our brains are biologically created to respond to things we enjoy, respect and connect with.
If you make your idea or product around the persona of your customer, they will be effortlessly drawn to it.
His main hypothesis
Ordinary marketers are working to sell things.
Extraordinary marketers are working to make a connection.
He created the Golden circle: Why, How, What
- What do you do
- How do you do it
- Why does your organization exist, why should anyone care
Most people start at 1 and move towards 3, but inspired leaders start at 3 and move towards 1.
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Oct 12
In person networking is as important to growing your business and increasing your influence. Here are the top ways to not miss your next networking opportunity.
Business Networking doesn’t begin when you arrive at the conference
Before leaving for an event, networking lunch or conference (see our pubcon seo conference post) have your goals outlined and script prepared. Know who you should contact and be ready to help them. Also, If you are at an event and are not professional there is a possibility that your bad antics will be video recorded and shared online. Always assume that video cameras are running at any event and don’t do anything you wouldn’t want taped.
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Oct 04
This Venn Diagram for happiness in business – a 3 section interlocking set of circles with the quest for HOORAY at the center.
The 3 circle descriptions
- What we do well
- What we want to do
- What we can be paid to do
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Sep 10
The map above is an infographic of the largest online web properties.
Notable websites are Google, Facebook, Yahoo, Craigslist, Wikipedia, Youtube and others.
What is most impressive is the way that these sites got so large. None of them had any large scale advertising program, and most did no advertising at all. These sites all grew to become industry leaders through viral marketing and word of mouth.
How can you replicate this success? Build an online business that people have to use.
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Jul 15
There are many career websites available, and tens of thousands of job listings but most people have difficulty finding a the small jobs for niche specializations. The unfortunate truth is that even in this recession, the good jobs are not on the monster.com’s and craigslist’s of the internet, but are buried in local resources and niche web properties.
We have compiled a list of the 100 top niche job websites that will let you spend more time on effective job boards and increase the chances of landing your dream job. We hope that this jobs resource helps you find meaningful employment.
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