Here is a technique for increasing conversion rates using data you already have. Its not a question of installing 50 statistics programs to measure every action taken by a web visitor, its finessing your site pages to make them appeal to your specific user needs.
If this is your situation:
In 2010 there was a recorded 170 billion dollars in e-commerce sales. That was two years ago, it’s estimated that in 2011 e-commerce sales were over 200 Billion. In this world of billion dollar e-commerce transactions, imagine the potential for improvement. Every single site can improve their conversion rates thorough an improved UI and usability optimization. We’re 12 years into the 21st century, finally companies have excepted the fact that every business needs website.
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Through extensive marketplace research, we have identified the top 10 lead generation tactics for 2012, used by marketers each and every day.
See the top 10 lead generation methods in order of effectiveness
When you launch a website, it is important that a variety of things are set up, including search engine optimization and link verification. However, when a website is updated or changed it is important to make sure that everything is still working as it should be.
Websites filled with links that go to nowhere or pages that are not indexed by search engines will harm your business and reputation. To ensure that a website runs smoothly, whenever an update is made, it should be viewed by a real person and tested with an online tool.
Here are five free online tools to run these tests and validate your website.
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A single page sales letter can create huge sales for your product, and has the ability to transform your business.
We have written a sample sales letter for a fictitious online product and dissected the copy structure from beginning to end.
This uses a simple outline that many internet marketers use to sell prouducts, feel free to swipe this and modify it for your own products.
Anatomy of a Single Page Sales Letter
I love this TED talk and invite you to watch it, it’s only about 20 min long. This shows you on how great leaders inspire action and what makes people buy your products.
The key points are don’t tell people your title, or your company’s title, tell them what you do. tell them what problems you solve and why you do it – what is the purpose of your organization.
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Below is a fantastic infographic outlining methods e-commerce websites use to increase sales and improve buyer conversions. This graphic breaks down the sales process of a retail website into steps:
We are always looking for ways to improve website conversions and increase sales, and love testing different design elements to optimize our landing pages.
Perry Belcher graciously shares his highest converting shopping cart button and explains the psychology behind its design.
This button is specially designed to be used on direct response style sales landing pages, and may not be suitable for a retail e-commerce shopping cart.
A large business management software company tested short, actionable call-to-action copy versus a top 5 list on a landing page for business intelligence solutions. The goal of the squeezepage was to get visitors to register for free access content, briefs, white papers, and product demos.
This is a features versus benefits test: should you always list customer benefits and promote your service offering from their perspective?
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A landing page is any page that users see first on your website, so it must be optimized for their specific browsing experience.
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