Landing Page Optimization Book

Conversion Rate Optimization, Search Engine Marketing 6 Comments »

 Images Wiley Cover Checkout the new book “Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions”. This was written by Tim Ash from the search engine marketing firm. This book covers the strategy and tactics of optimizing for conversions from PPC. It examines the skill-sets necessary, as well as the internal company support needed to make conversion testing a success for paid search.
How much money are you losing because of poor landing page design? In this comprehensive step-by-step guide you will learn all of the skills necessary to dramatically improve your bottom line:

  • Identify mission critical landing pages & their true economic value
  • Gain insight on customer decisions & make your pages friction-free
  • Uncover problems with your page & decide what elements to test
  • Understand the power & limitations of common tuning approaches
  • Develop an action plan & get buy-in from all key players
  • Avoid common real-world pitfalls that can sabotage your test

With pages of case studies, practical strategies, a detailed review of Google Website Optimizer tool, this one-of-a-kind resource will help you make your landing pages more profitable. Get this book now.

Paperback: 384 pages
Publisher: Wiley Press – Sybex (January 29, 2008)
ISBN-10: 0470174625
ISBN-13: 978-0470174623

Increase Conversions 20% by Clicking Here

Conversion Rate Optimization, Search Engine Marketing 2 Comments »

Want to improve conversions on a landing page 20% by adding 2 words? Many of your customers won’t click on images unless you tell them to. Add the text click here and watch your conversions soar.

20% conversion increase

20% conversion increase

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