Aug 12
It seems like a paradox, doesn’t it? As web developers, we are constantly told that our link profiles need to look 100% natural, yet businesses tend to collapse in the year-long wait for Google’s robots to even begin giving us the recognition we deserve. So, we turn to link building. And why shouldn’t we? Offline businesses do everything in their power to bring their products to the consumers – is there anything wrong with web developers doing the same thing by building backlinks to their website content?
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Jun 29
Link building changes each year, this is a summary of how to prosper with your linking activities in the coming years.
5 years ago all we had to do is build exact anchor text links and we could hope for high rankings. 10 years ago we could get high rankings with forum signature links and comments, but today everything revolves around relevancy and natural link profiles.
We know that we need to diversify our links starting from anchor texts we use, position on the page up to types of websites we get links from, not to mention keeping your link velocity in check. So what did we learn in the past few years regarding link building? Are there things that didn’t change and what can we expect to remain the same so we can plan ahead for quality link building.
The types of link we will need to get in the future may change a bit, but they will still rely on several factors that will most likely remain the same. So what do we need to look for to determine a quality page for our link?
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Apr 18
As social media continues to factor more and more on the web, webmasters need to keep an eye on how new trends and/or developments such as URL shorteners affect SEO rankings. For these useful tools, at least, URL shorteners have been integrated into sites without any drawbacks – really without much difference at all in how search engines value the links.
To Google, custom URL shorteners are basically viewed as general redirects and the PageRank comes through just like a regular 301 or permanent redirect, so there isn’t any downside for SEO. As Matt Cutts of Google says in a video posted on their Webmaster Help YouTube Channel, “If we try to crawl a page, and we see a 301 or permanent redirect, which pretty much all well-behaved URL shorteners like bit.ly or goo.gl will do, if we see that 301 then that will pass PageRank to the final destination.”
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Oct 05
- OpenSiteExplorer from SEOmoz – SEOmoz ofers a fantastic backlink checking tool that scrapes the web to find links. Currently they have billions of links in their indes
- Shoemoney Tools – This is a surprisingly helpful tool that spiders google to find your top 10 competitors and who their main links are from. It also allows you to print out a user friendly report to send to clients.
- www.webuildpages.com/seo-tools/ – Analyzes the deep link ratio for the top 10 search engine results for a search phrase. DLR is the proportion of inbound links into all pages of your site, not only inbound links pointed at your homepage.
- Advancedlinkmanager.com – Performs deep crawl analysis of links for any site by crawling all linking sites and providing analysis of links by domain and gains/losses over time as well as PageRank. Also, fully manages extensive reciprocal linking through one tool.
- Elixir – Link Popularity Checker and Link quality assessment tool provides a basic overview of backlinks and major directory inclusion for a domain.
Note to site owners who wish to be listed above: Creating a free tool, writing a blog with lots of useful real world tips, creating a funny or informative image or SEO cartoon will help to get you noticed and linked.
Jul 26
I have been trying to use Yahoo Site Explorer to search for backlinks all day, and it has not been working. We have known about the pending changes to Yahoo this summer as they are consumed and destroyed integrated with Microsoft’s Bing. This merger was announced nearly exactly 1 year ago as a strategic move by Yahoo and Bing that I am calling YaBing.
The unwritten reasons for the YaBing merger
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Jun 17
We have created a list of seven ways to get links that will drive new traffic and search engines will love. Persuading other websites to link to you is easier with a solid plan and consistent dedication to the task. The link building flowchart on the left outlines the process of building links.
7 Link Building Tips
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Jun 05
Best of the Web is one of the best online directories to use for link building, and they are offering a special promotional code. BOTW is one of the few directories that add ranking value and is a trusted backlink source for Google, Bing, Yahoo and other major search engines. I have seen new Botw.org links show up in Yahoo Siteexplorer in 2 weeks. These links are valuable, and it is worth purchasing a directory listing.
SAVE 30% on all new BOTW Submissions and Sponsorship Advertising in 2011.
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Dec 21
How to gain an audience, avoid other people from usurping your ideas, and avoid duplicate content filters.
Seeding articles, graphs, PDF documents, research, charts, images, videos and quotes to other websites is an excellent way to increase awareness of your website. You will be inserting your brand into a natural source of information and can reach users at a critical point in their decision making process.
When seeding your content the key is to get links back to your site from half a dozen sites. Without this quantity your efforts could be lost.
Doing Content Wrong
- Find trending keywords
- Get low paid writers to mashup content and rewrite words
- Semi automated process – publications still need writers and editors like McDonalds needs cows
- You may find articles written by Mr. Al Gorithm
- Machines can’t differentiate between “time flies like an arrow” & “fruit flies like a banana” but some people can overlook this
- Automated baseball sports writing program exists – developed by Northwestern University. It gets the facts but not meaning of games.
Doing Content Right
- Create a great article
- Find trusted, high quality, relevant sites to share it with
- Ezines
- Blogs
- Niche websites
- Small publications
- Industry specific websites
- Share with at least 5 sites and have them all link back to your website. If you only share content with 3 sites there is a chance they will outrank you for it.
Read the official Google policy on cross-site duplication:
If you syndicate your content on other sites, Google will always show the version we think is most appropriate for users in each given search, which may or may not be the version you’d prefer. However, it is helpful to ensure that each site on which your content is syndicated includes a link back to your original article. You can also ask those who use your syndicated material to use the noindex meta tag to prevent search engines from indexing their version of the content.
With this strategy you will never have to worry about other people stealing your content again, as you will always rank #1 for your work.
Nov 15
Yet again Best of the Web is offering an amazing 30% off discount for their web directory to all new users this month only.
Use the code this month FIREWERX
The BOTW promo code provides powerful backlinks that will help you outrank your competitors in Google.
So use the discount code FIREWERX to get 20% off a premium directory listing. BOTW is one of the top 5 web directories online and well worth the investment. It has a strong profile and quality editors.
Code valid through July 31st. SAVE 20% on All Submissions and Sponsorship Advertising in the Best of the Web Directory and BOTW Blog Directory.
During the sign up process, when prompted, enter the following promo code and instantly save!
Promo Code: FIREWERX
Save 20% on:
- Directory Submissions – Discount on both the annually recurring and/or the one-time review fee.
- Blog Directory Submissions – Save on the one-time review fee for blogs.
- Monthly Sponsorship Ads – Save on the monthly rate for all new sponsorship ads.
- Blog Advertising – Discount on all new sponsorship ads in the Blog Directory.
The BOTW coupon code may be used multiple times for multiple products and services throughout the year.
May 18
I just received a link request email for a great offer linking to Intel. I thought I misread the company name, but it is indeed the behemoth computer chip manufacturer.
This is a really low budget way for Intel to go about getting more links, and I thought they could be a little creative and try to use some Digg spam bait to get more links. Intel just got hit with a 1.45 billion dollar fine from the EU so they must have had to slash their search engine optimization budget.
The email is below:
Software 3 Way- Link Partner Proposal ! http://sx.intel.com
Dear Webmaster,
My name is ANDY, marketing manager of sx.intel.com website. I really liked your site 
So, I thought why not we do link exchange ?
Due to the possible harming nature of too many reciprocal links we suggest non reciprocal links. You can link to us from your site and we will link back from another of our sites.
I can add your link here ::
http://www.netsalad.com ( Any Inner Page )
OR
http://www.boogiedada.com/ ( PR 1 Content Rich).
If you are interested, please reply to this email and I will be happy to discuss our link exchange requirements.
Please add my site information under any Quality Inner Page. Here the our site details:
Link Title: business software
Link Url: http://sx.intel.com
Link Description: Business Software Solutions with Intel’s Software Download Store, Special prices, Featured software downloads with superb discounts.
Again, awesome site!
Sincerely,
ANDY
sx.intel.com
I wonder how this 3 way link strategy is working for this multi billion dollar company. The top backlink listed is from HV Web Directory :: SEO Friendly Web Directory.
Intel should be proud of the money they are saving from having axed their online marketing department.
http://search.yahoo.com/search?p=linkdomain:sx.intel.com%20-site:sx.intel.com&n=100
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