We Do Search Engine Optimization.

How to gain an audience, avoid other people from usurping your ideas, and avoid duplicate content filters.

Using content marketing to seed articles, graphs, PDF documents, research, charts, images, infographics, videos and quotes to other websites is an excellent way to increase awareness of your website. You will be inserting your brand into a natural source of information and can reach users at a critical point in their decision making process.

When seeding your content the key is to get links back to your site from half a dozen sites. Without this quantity your efforts could be lost.
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Links are one of the largest untracked forms of online currency, and as soon as the IRS discovers this they will try to find a way to tax them. Every link is an indication of an exchange of real value, even if the parties are linking naively.

Here is one example where an innocent link exchange with no money changing hands is increasing the value of a site:

Site A finds a cool image they want to use on site B. Site A copies the image and gives credit to site B via a link. In this example, a link has replaced payment for usage of the image. This is a basic barter deal and no search engine can complain about the link exchange.
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If you have yet to discover the value of embeddable content widgets in linkbuilding, read on. Rich media, such as videos and infographics, draw attention and drive traffic, but interactive media, such as widgets that you cab place on any website, can truly build good long term links.

A widget is a simple, graphic-oriented, interactive piece of software. These programs are typically presented with aesthetically friendly user interfaces and have basic functions, such as providing data or calculations, based on user input.

Designing your widget

Before thinking in terms of SEO, there are several basic factors to consider when designing your widget. Your widget should be attractive, easy-to-use, and load quickly (be sure to keep front end coding to a minimum).

Once your widget has been designed, you’ll want to maximize its SEO capabilities by making it visible to search engines and clearly linking it to its host page. Build your widget for readability by search engine bots, using HTML divs and Javascript, and hosting it on a fast, reliable server so it will not slow down the target website.
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Google recently rolled out a new algorithm update that has affected 3% (according to Google employee Matt Cutts) of common web keyword searches. The newly released update is called Google Penguin and its aim is to increase search relevancy by penalizing websites that use unethical SEO tactics to increase their site’s Page Rank. The main tactics that affected were automated link building strategies including large automated blog networks, excessive forum/comment/profile links, links from pages that receive no traffic and run of site links.

The aim of this new algorithm is to reward sites that have high quality content, have high engagement, a low bounce rate and use natural link building strategies. This caused severe disruption for many business owners, and has had a negative affect on many high quality businesses.

Google will continue to improve their algorithm and it will concentrate on eliminating spammy websites and many SEO experts believe that the changes that Google is implementing will permanently change how SEO works for website owners. The two recent algorithm that was implemented by Google in determining a site’s positioning in Search Engine Result Pages (SERPs), the Panda and Penguin updates, aims to fight black-hat SEO and automated link building techniques.
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As online marketers we spend a lot of time coming up with awesome content to drum up publicity, social buzz and, ultimately, links for our websites. But how much time do we actually spend promoting that content?

It’s entirely natural to concentrate all our energies on the creation side of things – after all, only good material will get you noticed – and, once that content treadmill starts turning you don’t want to slow it down. So the tendency is to fire and forget; to publish your sweet, sweet content and then move on to the next piece right away.

Unfortunately this approach leads to your epic content – over which you sweated for many an hour – hardly making a splash in that big ocean we call the internet. Instead it undeservedly sinks without trace, all that potential lost forever (or at least until James Cameron turns up with a submersible and a camera crew).
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With the latest Google algorithm update, codenamed panda, Negative SEO has now become an issue everyone must be concerned about. It is now possible for mailcious SEO’s and hackers to negatively affect search engine rankings simply by pointing some of the wrong links at your website.

Building links from authoritative websites that have a real audience and real users is the best link building strategy.

The ability to defend against a Negative SEO campaign is related to your branding and the authority, depth, and quality of your site’s link portfolio.

They will hopefully create a section in Google Webmaster Tools that provides a disallow links feature to disavow any link pointing to you.
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Social media and web 2.0 properties are great places to submit content and acquire links. They have authority, a large user base and have very focused niches that work well for topical websites.

When submitting content you must follow these rules:
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We recommend you implement a fantastic marketing tactic that is designed to bring in more users/subscribers/buyers. This strategy lets you gain notoriety the old fashioned way: giving away free money while providing tremendous value to your subscribers and customers.

the list of valuable prizes includes:
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Best of the Web is one of the best online directories to use for link building, and they are offering a special promotional code. BOTW is one of the few directories that add ranking value and is a trusted backlink source for Google, Bing, Yahoo and other major search engines. I have seen new Botw.org links show up in Yahoo Siteexplorer in 2 weeks. These links are valuable, and it is worth purchasing a directory listing.

SAVE 30% on all new BOTW Submissions and Sponsorship Advertising .
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It seems like a paradox, doesn’t it? As web developers, we are constantly told that our link profiles need to look 100% natural, yet businesses tend to collapse in the year-long wait for Google’s robots to even begin giving us the recognition we deserve. So, we turn to link building. And why shouldn’t we? Offline businesses do everything in their power to bring their products to the consumers – is there anything wrong with web developers doing the same thing by building backlinks to their website content?

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