How To Grab Someone’s Attention With Boring Statistics

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The next time you have a to figure out a way to spice up boring statistics report, see what goodmagazine.com did. By writing the numbers on a super attractive woman they have link baited a video with 550 thousand views and counting. By taking 1 day to film this amateur video and getting a female model to donate her time by allowing her to advertise her paysite (this is just speculation), Good has made the viral video of the month. heir paid subscriptions are way up, which is a great thing, because apparently 100% of revenue goes to charitable causes. Who said porn never brought anyone good?
Here are the stats:

  • 89% of porn is created in the U.S.
  • $2.84 billion in revenue was generated from U.S. adult sites in 2006
  • $89/second is spent on porn
  • 72% of adult content viewers are men
  • 70% of all traffic to porn sites occurs during the 9 to 5 workday
  • AdultFriendFinder.com is the most visited adult website with 7.2 million daily visits – almost 2x the NYtimes.com
  • 260 new sex sites go online daily

Countries that ban adult content:

  • Saudi Arabia
  • Iran
  • Bahrain
  • Egypt
  • United Arab Emerites
  • Kuwait
  • Malaysia
  • Indonesia
  • Singapore
  • Kenya
  • India
  • Cuba
  • China

The video presents this data in a very visual medium:

Unsurprisingly, the adult industry takes in a huge share of online revenue. What might surprise you are the mainstream companies that are behind many of these ventures. AT&T makes millions off of phone sex operations, Time Warner makes millions delivering late night adult programming into your television. Even Google makes a huge percentage of their revenue from serving up ads for sex related searches. None of the public companies will ever tell you how much money they make from porn, but it is substantial.

Read more about this viral sex video.

Matt Cutts Identifies Which Directories Will Get You Penalized

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matt cutts jazz handsFree and paid directory listings have historically helped boost credibility and PageRank. If you want to know which directories to submit your website to keep reading.

Google does use directory listings as part of their quality score algorithm, and the higher quality directories are given more weight. Paying for a directory link is not an indication of quality, but discrimination is. When creating your link directory, don’t try to hide paid links and don’t link to unrelated websites.  The only bad paid links are links designed to disrupt the flow of Pagerank and attempt to game the Google algorithm. Google wants your spam reports on paid links to better test, confirm and improve their link valuating algorithms. When submitting a spam report include the text “paidlink”. This is a semi-automated method used to test the effectiveness of low qualty paid link schemes.

Matt Cutts answer:

A: I’ll try to give a few rules of thumb to think about when looking at a directory. When considering submitting to a directory, I’d ask questions like:- Does the directory reject urls? If every url passes a review, the directory gets closer to just a list of links or a free-for-all link site.

- What is the quality of urls in the directory? Suppose a site rejects 25% of submissions, but the urls that are accepted/listed are still quite low-quality or spammy. That doesn’t speak well to the quality of the directory.

- If there is a fee, what’s the purpose of the fee? For a high-quality directory, the fee is primarily for the time/effort for someone to do a genuine evaluation of a url or site.

The more discriminating and selective a directory is, the better changes it has of passing trust and improving your ranking. This is the reason that the Yahoo directory and DMOZ have been the premier directories that are essential to be in.

Read more at SE Roundtable, SEL and SE Watch.