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Google has released a list of the top 20 keywords and grouped them into categories based on user searches.
Using data from an in-house keyword research database and Google’s Keyword Tool, the team compiled the top 10,000 most used keywords and organized them into main markets. These represent English language searches over the last three months.
The public ambassador to Google, Mr. Matt Cutts explains why they provide information and help to SEO’s.
Matt is a master public speaker and is extremely sincere in his explanation. I have met him and he is a very personable and friendly guy in real life, and listening to him speak you can feel his passion for his work and devotion to Google.
Google could not ask for a better spokesperson, it is rare to have someone with high technical ability and good public skills.
Listen to how Matt explains how Google thinks long term and wants users to have the best experience possible by finding answers to their questions quickly. He publicly supports search engine optimization when it helps searchers find quality information quickly. Read the rest of this entry »
The Pubcon search engine marketing and webmaster conference & expo will be held in Austin Texas in 2011 and we have pubcon discounts for this event. All the top SEO’s will be there, and we usually give up a lot of insider information. SEO’s really share their tips and tricks for getting it on with Google. Click here to get your pubcon discount code.
This is a fun conference with tons of afterparties. One of the coolest parties last year was at the Wynn casino in the bar next to the huge pool and waterfall.
Google and Matt Cutts announced that site speed is now a factor in Google’s ranking algorithm, this means you need to refine your websites and remove all unnecessary code. Clean coding is good coding, and will make your websites easier to update, maintain, and upgrade in the future.
One thing to note: Page load time is a small factor and will not be given the weight that other factors have; relevance, topicality, reputation, value-add, backlinks, keyword usage are all much more important ranking signals. Google uses over 200 elements in their search engine ranking algorithm, and page speed will affect less than 1% of all current search results.
Here are some page speed optimization tips that will help you decrease website load time.
Coding Best Practices For Fast Websites
Make Fewer HTTP Requests
Use a Content Delivery Network
Add an Expires Header
Gzip Components
Avoid Redirects
Put Stylesheets at the Top
Put Scripts at the Bottom
Avoid CSS Expression
Make JavaScript and CSS External
Reduce DNS Lookups
Minimize JavaScript
Remove Duplicate Scripts
Configure Entity Tags (ETags)
Make AJAX Cacheable
Remove External Third Party Scripts Such As: analytics, widgets, graphical icons, comments, social media (you can move th on your own server)
The insight behind these best practices is the fact that only 10-20% of the browser response time is spent getting the HTML document to the end user. Spend your time on the 80-90% that is hidden behind the page to make your pages noticeably faster. This is for optimizing the way servers and browsers handle that 80-90% of the user experience with advanced webpages.
For more information and further reading about site speed algorithm changes
Steve Souders’ 14 Rules for Faster-Loading Web Sites
More page load time information at seomofo
Improve the performance of your website with Google site speed Intenseblog tips to optimize html pages for fast loading times.
This ad was created in December 2009 in response to the Tiger Woods allegations. It eerily mimics the superbowl ad for the Google search engine. Read the rest of this entry »
Facebook has become the second most popular website in the United States, passing Yahoo with 134 million unique visitors. Yahoo has been on an aggressive cost cutting plan, reducing services and features while Facebook continues to innovate, develop and improve their site.
What is most remarkable about Facebook’s dominance is the short time span this has happened in and it’s level of user engagement. The social networking site has nearly 3x the site visitor time as the other major internet properties.
Back in the late 1990′s Amazon foresaw the growth of social networks and made a large investment in the purchase of PlanetAll.com in 1998. Amazon was correct in realizing “the only address book you’ll ever need” would be a website, however they were about 8 years too early.
Read more about Facebook becoming the #2 most visited website on the internet at Network WorldandCompete.com.
Normally I don’t like to be negative or call out any services for bad practices, and try to give other search engine marketing firms the benefit of the doubt. When companies present misinformation and but I will list some warning signs of unsavory businesses.
Performing Search Engine Submissions
Submitting your website to search engines stopped being necessary 10 years ago. Any firm that promises to submit your site to 10,000 search engines is not only being untruthful – they will also be adding you to hundreds of mailing lists which will spam the life out of your inbox.
Guarantees top 10 placement
It is not possible to guarantee a specific listing, these guarantees are for long tail keywords with low traffic that will not generate sales volume.
Automated Process
Search engine optimization is a time consuming manual process. You must perform constant keyword research to identify new traffic trends and continuously update your website. There is no 100% automated system that will effortlessly bring in targeted visitors.
Multiple Search Engines
The only search engines you should expend energy on are listed in descending order: Google, Bing, Yahoo, Ask
Anonymous Unsolicited Contact
If you receive an email with no contact information promising the world for pennies, just ignore it.
When a company like www.websiteregistrationservices.com sends deceptive unsolicited letters through postal mail that rely on misinformation and fear to sell their services, someone must explain what they are doing and offer consumer protections.
Some ways to know if an offer is legitimate or not:
does not send unsolicited mail
provides real address, phone number and contact information
does not mention ‘search engine submission’
does not claim to have a special relationship with any search engine
does not use fear to sell services
does not pit you against your competitors: “our client is Company X and we know you have are in a price war with them. If you signup with us for extra money we will drop Company X as a client.”
websiteregistrationservices.com has 1 backlink from an untrusted source.
I have ben to SES San Jose 3 times and had a great experience each time. The conferences had a lot of good information about search engine optimization and the networking with other SEO’s was priceless.
The training resources were a great experience, however the SES conference series has been declining for about a year and it is uncertain if they will rebound.
Suggestions and New Ideas
Search Engine Strategies needs to get into pay for performance marketing, PPC, affiliate marketing and lead generation if they want to stay relevant. SEO is still a good strategy, but it is not the latest technique. Most people know basic SEO but lead generation and specialized local advertising is the next frontier.
SEO’s face a future of nearly insurmountable competition from huge established websites, and a decreased reliance on backlinks.
Search engine optimization professionals enjoy competitive advantages for ranking in the search engine results pages due to years of hands on experience, but experience, grit and force of will cannot always match giant budgets when corporations throw their hats into the SEO arena. There will always be opportunities for those grass roots marketers who do things faster and smarter, and future startups such as the Twitter.com in 5 years will contribute to disrupting the online marketplace, but the average company trying to make money with their web property will be up against daunting odds.
The Algorithm is a capitalist and is heavily reliant (currently) on back links.
Current Ranking Signals
24% Trust/Authority of the Host Domain
22% Link Popularity of the Specific Page
20% Anchor Text of External Links
15% On-Page Keyword Usage
7% Traffic and Click-Through Data
6% Social Graph Metrics
5% Registration and Hosting Data
Search engine algorithms change yearly, and have improved markedly since the 1990′s. Search engines have gotten so much more efficient at discarding low quality websites that most spammers have switched to ethical white hat online marketing tactics. In the near future, the distribution of ranking importance will change to favor larger, established, trusted brand name websites.
Future Ranking Signals
25% Trust/Authority of the Host Domain
24% Traffic and Click-Through Data
20% Social Graph Metrics
12% Link Popularity of the Specific Page
10% Anchor Text of External Links
7% On-Page Keyword Usage
2% Registration and Hosting Data
These ranking variables involved are getting more difficult for small companies, and small operators will have a larger challenge creating search relevance. It’s more difficult to create a successful viral marketing campaign to get mentioned on heavily read blogs for improving your social graph metrics. Brokering text links with carefully crafted anchor text will not only be more difficult but less effective.
Moving a website from nothing to top ten rankings for highly competitive phrases will less of a reality – If Ford.com can spend 1 million dollars on a social media marketing campaign, there is no way a smaller car operator can match them.
Google claims to be a champion of democracy, but their future search engine may send 75% of all query traffic to big brands.
2012 Adwords Coupon Codes: I have been blessed by the Google Gods with free PPC money, and am sharing it with you. I have adwords coupon codes that are available for multiple accounts and will give you $100 off all pay per click advertising using the special link here.
Facebook
Normally I don’t like to be negative or call out any services for bad practices, and try to give other search engine marketing firms the benefit of the doubt. When companies present misinformation and but I will list some warning signs of unsavory businesses.
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