Google Following The Right Path With Don’t Be Evil

Search Engines 11 Comments »

I had a previous post titled “Google On Open Systems: 90% Open 10% Cartel” that was based on this post however Google completely changed my opinion (and much of the world’s) with their response to China.

Google has been operating in China since 2006 and censoring their search engine for the Chinese government. In December Google.cn gmail accounts were hacked by government affiliated organizations targeting free speech activists.

This quote is particularly relevant to this international issue “Do you want to be right or do you want to be effective?” I support Google for standing up for its ethics, but withdrawing from China may not be an effective long term strategy.

Below is an excerpt from their corporate blog:

First, this attack was not just on Google. As part of our investigation we have discovered that at least twenty other large companies from a wide range of businesses–including the Internet, finance, technology, media and chemical sectors–have been similarly targeted. We are currently in the process of notifying those companies, and we are also working with the relevant U.S. authorities.

Second, we have evidence to suggest that a primary goal of the attackers was accessing the Gmail accounts of Chinese human rights activists. Based on our investigation to date we believe their attack did not achieve that objective. Only two Gmail accounts appear to have been accessed, and that activity was limited to account information (such as the date the account was created) and subject line, rather than the content of emails themselves.

Third, as part of this investigation but independent of the attack on Google, we have discovered that the accounts of dozens of U.S.-, China- and Europe-based Gmail users who are advocates of human rights in China appear to have been routinely accessed by third parties. These accounts have not been accessed through any security breach at Google, but most likely via phishing scams or malware placed on the users’ computers.

They are serious about operating in a world of open systems, free speech, and doing business in a non evil manner and this is encouraging to all entrepreneurs and individuals who are trying to fight the good fight.

Google is also trying to help their local Chinese workers be safe from government retribution and protect them from the consequences of the decision to open their search engine.

We want to make clear that this move was driven by our executives in the United States, without the knowledge or involvement of our employees in China who have worked incredibly hard to make Google.cn the success it is today.

Read the full post on blogspot.

http://www.susiewee.com/blog/2010/01/13/the-impact-of-googles-bold-move/

Also see reactions from around the blogosphere.

Update

This is a great post by web2asia and some of his points are summarized below:

Google should have stuck to their do no evil policy from the beginning, not now after 4 years of China engagements when things start to turn sour on a business level. If the findings of Googles research on the hacker attacks against Google and 30+ other foreign companies are true and were indeed initiated by the Chinese government it is not a matter that you have a corporate lawyer brazenly announce overnight on a company blog, but a political incident that should be dealt with by the State Department.

If there is one thing I’ve learned during my 4 years in China is that you don’t win in China/or in dealing with Chinese if you threaten them. You can only win if you outsmart them (just like they will try to outsmart you). By outsmart I mean that you give them an option to “save face”, a path that will lead to consensus and allow all parties to win somehow or walk away from the table without having the feeling that they’ve lost or been disrespected.

W what Google did with their unannounced blog post (and the implied ultimatum/threat) does not leave any option for the Chinese Government to save face, and paves the way for a government mandated shut down of Google.cn .

This is very unwise, unless it is indeed the goal of Google to close its doors and permanently exit the Chinese market. One unintended consequence of this action is that by going rogue Google may drag other companies into the unwelcome abyss of the Chinese government’s wrath.

I cannot imagine that anyone with experience in Chinese business culture would have issued such a statement and this will likely have a chilling effect on US Chinese political relationships.

Instant Comparison of the 3 Major Search Engines – Google Should Be Worried

Search Engines 2 Comments »

If you are old enough to remember the Pepsi Challenge this new search engine comparison tool will bring back old memories.

You can do a blind search and get results from Google, Yahoo and Bing all on one page.

The results may surprise you, as people are conditioned to think that Google always returns the most relevant results.

The results of my tests

The percentage of time I chose a particular search engine for the most relevant results:

  1. Google 60%
  2. Bing 40%
  3. Yahoo 0%

Google has the lead but should be very worried as Microsoft Bing is coming up fast. Bing’s results could replace Google and most people would never know the difference. Google’s present advantage is their innovation and communication with advertisers and webmasters. Also their impressive tools suite including Analytics, Adwords, Webmaster Tools, Groups and Trends.

search-engine-comparison.jpg

Take the blind search for a test drive yourself and see which search engine performs best for you.

Google Adwords Quality Score Pricing Explanation Video

Search Engine Marketing, Search Engines 4 Comments »

Google AdWords Uses Quality Score to Determine How Much You Pay Per Click

The Google PPC system does not simply work on the basic algorithm of the higher your bid per click, the higher your position. Ads are positioned using a dynamic bidding system which does millions of calculations per day to adjust results in a real time auction system.

Quality Score is a biased bidding system, which rewards advertisers for higher numbers of ad clicks. The more clicks your ad garners, the lower price you will have to pay relative to your competitors.

How to improve your quality score

  1. increase your click through rate (CTR)
  2. focus on keyword relevancy
  3. improve landing page quality – relevant, transparent and directly related to your keyword bids increase page load time

Even increasing your CTR by 0.01% a can be enough to bump your aggregate keyword quality score up and reduce your overall costs dramatically.

Stompernet Referential Integrity Video

Search Engine Optimization, Search Engines 3 Comments »

Stompernet video about Referential Integrity and how to capitalize on the advanced search engine research from the stomper search marketing team. SiteSeer is an automated program to check basic website details to check for common search engine friendly attributes.

Read the rest of this entry »

Deeplink To Any Youtube Video

Search Engines, Web Development 2 Comments »

Using this small string, you can link to any frame of a YouTube video. Just append a 7 character query string to the end of a YT URL and you’re done.

This is a great way to skip unnecessary content, link to more meaningful and relevant content while reducing unwanted advertisements.

Code for deeplinking to Youtube Videos:

#t=1m5s

Here is a live example of a link with the location code included

http://www.youtube.com/watch?v=ifXRkA8Y34o#t=1m5s

Matt Cutts Google State of the Index

Search Engines Comments Off

Matt Cutts gives his State of the Index recap for last year.

Topics include

  • Google Chrome
  • voice recognition
  • OCR for PDF’s that are not text
  • SearchWiki
  • Google Trends – this is an amazing tool that shows us a taste of the massive amount of data Google holds on us. This allows SEO’s to compare trends, keyword searches and brand recognition.
  • Blackhat Spamming & Hacking

See the original search post on GWC.

Hilarious Search Engine Optimization “Technique”

Search Engine Optimization, Search Engines 6 Comments »

I love seeing what other webmasters do to try to improve their rankings. This SEO technique (used extremely loosely here) demonstrates why SEO’s have such a bad reputation in the online marketing industry.

This webmaster makes no effort to hide the keyword stuffed text, and trys to direct search engine spiders to his special content.

I give this is a search engine optimization blooper a 10.

Please excuse me while I increase our chances of getting to the top of the engines. I will repeat myself.

seo-blooper.jpg

see this in action (warning do not try this SEO technique on your own website)

http://www.bajabigfish.com/

Google Executive Sergey Brin on Game show “To Tell The Truth”

Search Engines 1 Comment »

Back in 2001, when nearly no one knew of the upstart search engine Google, on of its co founders appeared on an American game show called “To Tell The Truth”. We don’t know what future billionaire Sergey Brin was thinking when he signed up for this non intellectual TV show, he could not be more out of place.

Four celebrity contestants who know nothing of technology in general and search engines specifically try to guess who out of three people before them of them is the real Sergey Brin.

See even more comments about this PhD computer scientist humiliating himself on daytime television at Thenextweb.

Webmasters Purchasing Google Adwords Accounts with High Quality Scores

Search Engine Marketing, Search Engines 2 Comments »

I recently received an interesting unsolicited email looking to purchase used Google Adwords accounts. This individual is hoping that users with trusted PPC accounts will let him buy a good Quality Score and receive lower cost per click charges for his online gambling websites.

It is unlikely that anyone would want to sell an aged Adwords account, but this demonstrates that everything online has value, even a free Google PPC account.

Good morning,

I am looking buy old google adwords accounts an can pay $300 per account. Do you have any that you are willing to sell?

Ideally I am looking for…

Has been opened over 3 months

A budget spend of over $100 – $200 a day for some time

Account has less than 10 disapproved ads.

Account has not run any forbidden adverts.

Regards

Player Account Manager

Google Adds New Features to Webmaster Tools

Search Engines 3 Comments »

If you haven’t checked out your Google webmaster tools lately, you may be surprised to see some new additions next time you log in. Google recently updated their webmaster tools and added a new “Settings” area with several new features for SEO’s including geographic targeting, preferred domain, an option for inclusion in Google Image Labeler, and custom crawl rate.

Google Webmaster Tools Crawl Rate

The new geographical targeting feature is pretty straightforward – it allows you to tell Google what geographical areas your website is targeting. It works similar to the way a .us or .co.uk domain works. This may be a very helpful feature for those who have a regular top level domain and only target specific regions.

The preferred domain option allows you to tell Google whether you want to set a preference for a “www.” or no “www.” in your URL. Don’t ignore this, as it is the root of canonical indexing problems. An example of canonical duplicate content is: www.site.com/page.html and site.com/page.html . My preference is to use ‘www’. This feature probably isn’t relevant in most cases, but it is better to make a decision, rather than leave it up to chance. The more specific you are with your site configuration, the easier time Googlebot will have indexing and ranking your site.

Another feature is the ability to opt into the Google Image Labeler program. This will allow other people to label your images and help Google index them better. This feature is useful for a wide variety of sites to help propagate images across the web and increase overall ranking in Google image search results. I am amazed at how much traffic our clients receive from Google Image search – it is 50% of all traffic on one site! Never underestimate the search engine optimization power of having relevant images on your site.

The last feature is the custom crawl rate. Google will let you have a little input over how fast and how long the Googlebot stays on your site. If you’re having problems getting “hard to reach” areas of your site indexed, this could be the answer you’ve been looking for. Another great thing about this feature is it will automatically reset after 90 days. While it may be beneficial to crank up the juice for the Googlebot to get him spidering your entire site, you probably don’t want to be giving up a huge amount of bandwidth over a long period of time.