The five pillars of kindness provides a business blueprint for understanding your online audience and setting up a plan for long term success. The golden rule applies: the more you give freely, the more you will receive.
Below are the 5 pillars that will ensure happy users and active customers.
Sending out a press release has been a search engine optimization tactic since day one. Good press releases can help you gain exposure and increase your visibility online and we are big fans of syndicating content on other websites.
Your website caters to 2 specific audiences: search engines and users. Submitting press releases will get your more links from third party websites and increase your exposure to a broader set of people.
Optimize Your Press Release
Press releases help users find your content and provide excellent third party verification of your business. Press releases also help your ranking in the search engines if there are links in the PR piece back to your site. A press release optimized for search engines will be 500-1500 words, have 1 primary keyword repeated 2-5 times per paragraph, and links back to your website. When creating press releases it is good to be as specific as possible and only try to optimize for one product release or company event. If you try to introduce too many topics and force multiple keyword phrases the piece will be diluted and will likely not rank for anything, thus giving you no direct traffic boost.
Good Press Release Topics
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1888PressRelease is a great site to promote your company news. They are much cheaper than PRweb and offer a free press release submission campaign. Your news will be distributed to Google News and over 100 other online news sites and RSS feed aggregators.
1888PressRelease works specifically with PR firms to help promote regular news, articles and content.
$50 off the Ultimate Plus plan: SPEC50UP
10% off coupon code: SAVEME10
8% off coupon: RTY8
$5 off any press release: GP5SPEC
$5 PR discount: PR5
Utilize 1888 Press Release as a free option to get your important news into the right markets.
Online Marketing Summit Tour is a new event sponsored by Clickz and the old Search Engine Strategies conference circuit. The OMS is a smaller version of this search engine optimization conference with shorter events in more cities. You can now go to this great online marketing event in 23 cities in the U.S. and Canada.
The Online Marketing Summit is priced much lower than traditional conferences, and this price point should be very appealing to a wide range of internet marketers.
Codes
Below is a discount code for the Seattle Show June 14, 2010
OMS coupon code JMAT20
Below is a promo code for the Online Marketing Summit hosted in Long Beach CA Show June 21, 2010
10% discount using the promotional code RDO10
This discount code will get you into the conference for only $295.20 down from the original $369.
Group Discounts
If you are registering a group of 3 or more people you may save 25% with discount code GROUP3.
Register a group of 5 or more people and save 30% with this coupon GROUP5.
Check back for discounts on other OMS regional events.
Get a coupon code for Compete.com analytics. The free offer is Get $100 OFF your first month of Compete PRO Advanced and is valid for 2010. Compete is my favorite bulk analytics company, and I prefer the service to Alexa or Quantcast.
Compete.com Coupon:
SAVE100
NEWPRO
I use Compete web metrics daily to analyze competing websites and harvest data on related businesses. Compete generally has very accurate data on larger websites and is a great research tool for any online marketer.
This service is made for marketing professionals who focus on online media, search engine marketing, social media, online advertising and publishing.
Try out this no risk offer and get free pro access to Compete.com using this link and discount code.
Myspace has given us a coupon code to use on their Myads.com pay per click ad program. The key benefit of advertising on myspace is the ability to target users with extremely high accuracy. The demographic targeting data available to Myspace advertisers makes this program a must try resource.
Myspace Coupon code: TRY50
Try Myspace today and get $50 worth of free clicks.
Use the money mindset to overcome information overload and learn how to focus to accomplish more work and be more productive.
This is a review of the Money Mindset program, which is a simple video training course that outlines the steps you should take to achieve greater success in your online business.
Here is a free demo of the program using our special hidden link
www.moneymindset.com/demo/
login: mm
password: free
Start advertising online at Yahoo.com and get a $25 credit for any new pay per click account.
Sign Up at YSM to receive free clicks on all Yahoo search properties.
Yahoo! Search Marketing claims to have a traffic volume of 2.5 billion searches every month with 50 million unique visitors a day. From my experience the quality of paid search traffic from Yahoo is significantly different than traffic from Google adwords, so you should plan your bid strategy accordingly.
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FaceBook Advertising $50 Credit for all new facebook accounts. We are big fans of the facebook system and are beginning to use it as a replacement for the other online ad networks. Facebook has more traffic and lower per click costs so it makes sense for all advertisers to try it out.
Facebook coupon: FB-SES-NY
Facebook is an excellent ad medium because it offers the following:
Facebook coupon code: FB-SES-NY
Go to http://www.facebook.com/ads to get started using your free $50 coupon code.
Another way to get a free Facebook ad credit is to signup at Pepperjam. All Pepperjam affiliate accounts receive a $50 Facebook promo code and it is free to join. So apply to be a Pepperjam reseller and receive your advertising voucher.
Get $50 off a new sponsored listing account at Ask.com. Coupon for free ppc ads on Ask using this code: SESNYC10
go to http://sponsoredlistings.ask.com to start your pay per click ad campaign on the Ask search engine.
Updated Ask.com coupon: SESNYC10
Ask is the 4th tier search engine, but the cost per click is low and it is good for testing landing pages and different offers. Use this special coupon code to get advertising on Ask.com.
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