Netpaths Guide to SEO & Web Design » Search Engine Marketing

10% Discount PRweb Coupon Codes on All 2012 Press Releases

CVOS — Thu, 02 Feb 2012 18:34:05 +0000

February 2012 – 10% discount PRweb coupon will save you an average of over $150 per order plus a $75 Adwords credit with guaranteed same day placement*. The 2012 PR Web premium press release wire service is a very unique opportunity to get targeted traffic from authoritative news outlets. PRweb is the largest press release distribution outlet and is not known for giving out specials, so act now while the discount is still valid during the shopping season.

We have a special code to get this amazing deal, just use the unique link given to us by the PRweb marketing team below:

To claim your 10% discount click here.

This is a special deal for new accounts wishing to syndicate business news online to over 100 trusted news sources. The offer is to sponsor businesses looking for new exposure online through online promotional methods by driving free targeted traffic to your website. In addition, all the press release submission options include valuable backlinks to your site, which bring in perpetual benefits for search engine ranking. Using PRweb allows you to receive high quality links from trusted authority media properties, and this more than pays for the cost of the service.

This 10% off promo code works on all submission tiers, from the cheap basic submission to the advanced news release with links, embedded images and video.

This link will get you to the exclusive discount offer page.

Sending out successful press releases is an art and in order to get the right exposure it takes a lot of research and preparation to craft a winning piece.

The most important part is researching what keywords you should use in the release and have targeted landing pages setup on your website that will be linked from each keyword in your release. It is very important to pay for the enhanced distribution option that will allow multiple clean links back to your website. If you can insert 2 or more highly relevant keyword links to your site you will have the possibility of instantly gaining targeted, relevant, high quality links from authority news websites.

Distributing a press release on PRweb is the tactic used by our clients to get an instant boost in traffic, and long term exposure through major online media properties.

Signup Details

Register for a free account on PRWeb.com and register for a “Free Webinar” once you are in your account. On the left-hand side of “My Account” you’ll see the platform trainer, smiling at you.
Once you receive your confirmation Webinar email, login to prweb.com
Using your PRWeb.com coupon code will provide access to a free one-hour New User Orientation Webinar is offered twice per week. You will learn how to maximize your free top tier 10% PRWeb.com discount press release and incorporate it into your existing search engine marketing efforts in 2012.

This PRweb coupon link has no expiration date in 2012!

Notes from above

* $75 AdWords credit is only available with the two highest packages, for first time AdWords users in the U.S. and Canada

* Guaranteed same-day placement is only available if you purchase the $100 priority distribution, and then it’s contingent upon editorial approval. The top two packages have a one day turnaround, and the other packages have two day turnarounds.

A big shout out to the bloggers who are helping to promote prweb coupons. If you have a discount code, please leave them in the comments. Learn more from online marketing and PR experts from Empower Women Now entrepreneurs.

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Free $100 Adwords Coupon Codes for Google Paid Search Ads

CVOS — Wed, 01 Feb 2012 15:27:43 +0000

February 2012 Adwords Coupon Codes: I have been blessed by the Google Gods with free PPC money, and am sharing it with you. I have adwords coupon codes that are available for multiple accounts and will give you $100 off all pay per click advertising using the special link here.

Here is a new batch of $100 adwords coupons

HD9M-D4ND-B5C7-9YNA-PEJ
6PEU-LCBF-PCXY-WP3Z-3NRA
6Q5Y-2LGA-UE9T-K8WL-FVZA
3J3B-2G6E-54CD-SX9U-9EW
6Q5Y-DKDZ-L4B8-RWDR-WMB2
6Q5Y-QJBC-3UNX-KQPQ-EKNA
3J3A-NYHN-MCHF-XNGH-8AS

So use these free vouchers on new Google Adwords accounts today:

3W5Q-JQBL-LWDV-W8KS-AF6
3W5Q-JPXC-VTBR-A4NX-8GN
3W5Q-JPM9-NJTG-R4P2-QU6
LT73-8P2Q-52D6-2D7A-HJN
LT73-8L6X-D2P9-TYWJ-V8E
LT73-8HDZ-4Q2A-GUJP-W8N
LT73-8EUG-EE62-ERAD-ZT6
3W5Q-JN7A-VP4R-6AM3-5P6
LT73-89JT-JWNM-WTPL-YYE
LT73-86P6-36D8-AUK6-XCN
LT73-845K-LGSM-9D8M-QAN
3W5Q-JMBG-T35Y-8KVJ-QM6
LT73-7WSF-NSDL-LWCK-C3E
LT73-7TH2-J7YD-CKEP-H9N
3W5Q-JLFG-X46W-EZZW-6HE
LT73-7NCX-UREB-CDLM-W3W
LT73-7KP5-E4A4-U8Q3-YJE
3W5Q-JKL8-G5PS-RHXP-Z5W
LT73-7EA9-9FD5-4J2Z-R2W
LT73-7B8X-WT2N-SMFH-XT6
5chb-l3gr-42dg-mmf6-bkna
5jnp-v495-m8ag-7w7p-3hjj

DN92-89TT-X69H-43XF-C6S
Here is a special trick to get your ads into your ads into prospects email accounts.

Adwords Free Money

Coupons can only be used on new accounts, one per account, and they do not work with invoicing or manager-defined spend and expire after a single use.

To existing users with adwords accounts, these discount codes need to be used with a new ad account. Google is constantly adding new codes, discounts and sales landing pages. Here is the new URL for the discount offer at google.com/adwords/offer

To apply the 2012 voucher, once you’ve created a new account and completed the billing details, click on the ‘Billing Preferences’ tab, and enter the voucher code when prompted.

Don’t delay, activate this $100 promo coupon before it expires.

Share your love in the comments, through tweets and bookmark this site as there will be more promotional code offerings in the future.

Here is a link to activate your Google Adwords Coupon: Get My Adwords Coupon Now

Please tell us how you are using your free Google money in the comments.

*bonus tips*
Look for domain name registrars and web hosting companies that offer Adwords credits for new accounts.

Google and Chase Bank are offering a free webinar with a $100 adwords coupon to all attendees. Just watch this adwords webinar and get your offer code
http://www.google.com/ads/offers/chase.html

More 2012 adwords coupons coming soon, stay tuned for huge special offers.

Mere is another link where you can redeem these discount codes www.google.com/awexpress/promoterms.

Thanks for reading our web design and SEO blog. Get the full post online Free $100 Adwords Coupon Codes for Google Paid Search Ads and tell us your thoughts. Netpaths Guide to SEO & Web Design - Simple Search Engine Optimization Steps

Optimizing Facebook Ads and Maximizing Facebook ROI

danstelter — Fri, 23 Dec 2011 23:37:25 +0000

Advertising on Facebook is essential as it is the number one search term, and the place where people spend the most time online.

Facebook captures over 4% of all internet time spent by people in the US.

Here are the importance of elements in your Facebook ad.

The importance of the 3 parts of a Facebook ad unit:

Image: 70%
Body text: 20%
Title: 10%

So by focusing on the image you use, and testing different visual elements you can create a high performing and profitable ad.

Testing different kinds of images reveals the most effective visuals:

Cleavage
Recognizable Brands
Blended Images

Yes, the data shows that busty women perform the best, by far receiving more clicks than the second most popular image type of branded images. So if you want to sell a lot of product, try using these results to choose the image that drives clicks.

Below is a presentation outlining the unique challenges faced by online social networks and how to best target social media websites.

Thanks for reading our web design and SEO blog. Get the full post online Optimizing Facebook Ads and Maximizing Facebook ROI and tell us your thoughts. Netpaths Guide to SEO & Web Design - Simple Search Engine Optimization Steps

Local SEO Strategies To Get Ranked For Geo Specific Keywords Pubcon Conference

CVOS — Wed, 09 Nov 2011 03:11:01 +0000

This is a recap from a local city search engine optimization session at the Pubcon marketing conference. If you want to attend this fantastic conference, checkout our pubcon coupons for discounts.

Google is hungry for new data and uses QDF – Query Deserves Freshness, results with a timestamp and from news and blogs.

Video/images are important for universal search. Organic Local Optimization is getting listed in your city keywords.

Sometimes it is bad to get universal results, if people click on a video that does not convert it can kill your conversion, and is worse than having a classic ranking that links straight to your main website.

Different topics get treated differently in search results.

Google Review Document:

1. Named Entities
2. Action queries – focused on what you do
3. Location Details
4. Reviews/Citations/Comments

What percentages of search phrases are multi-intent, a keyword may have multiple meanings that can destroy conversions.

Geo identifiers, using a search query with a city name depends on word order with city name either first or last. Reversing the city name location can give you a different result.

Which queries allow organic results above the local search results box, these should be targeted.

Example articles.latimes.com aggregates SEO’d content that gets much better rankings.

Build microsites for a specific city to get that local ranking, even better if you can use a city keyword domain name such as carpetcleanerlosangeles.com .

Google keyword tool and instant search results have different keyword results, usually the instant is better as it has more hyperlocal results. The G KW tool strips out lots of specific and geo specific results. The solution is to pull keyword data from multiple sources then normalize the results.

Getting local results using microsites can be a good strategy that does not dilute your main website, and works well for larger brands. For a local business, creating multiple microsites is not the best strategy.

The google panda update has google focused more on holistic website quality rather than page quality. If your entire website is relevant, you will get more long tail keyword rankings.

Using press releases with community focused events in your local papers and getting citations from city focused businesses are a huge plus.

Thanks for reading our web design and SEO blog. Get the full post online Local SEO Strategies To Get Ranked For Geo Specific Keywords Pubcon Conference and tell us your thoughts. Netpaths Guide to SEO & Web Design - Simple Search Engine Optimization Steps

The Golden Circle Shows You How Great Leaders Connect with Users

CVOS — Wed, 26 Oct 2011 13:44:54 +0000

I love this TED talk and invite you to watch it, it’s only about 20 min long. This shows you on how great leaders inspire action and what makes people buy your products.

The key points are don’t tell people your title, or your company’s title, tell them what you do. tell them what problems you solve and why you do it – what is the purpose of your organization.

Why – the core of your beliefs, your inner drive to work to achieve remarkable results
How – how your product or service solves problems
What – basic definition

The golden circle is rooted in biology, not psychology. Biologically people respond to the why, not the what. “People don’t buy what you do, they buy why you do it”.

I do what I do because it makes a significant difference in peoples lives, it’s very transformative and I love being part of that.

Simon Sinek: How great leaders inspire action

Thanks for reading our web design and SEO blog. Get the full post online The Golden Circle Shows You How Great Leaders Connect with Users and tell us your thoughts. Netpaths Guide to SEO & Web Design - Simple Search Engine Optimization Steps

Search Engine Strategies 2011 Chicago 20% Discount Code

CVOS — Fri, 21 Oct 2011 23:19:03 +0000

I have been to many Search Engine Strategies conferences, and this was the first search engine optimization event I traveled to. Danny Sullivan no longer owns and runs this show, but it still has a lot of great speakers and information for SEO’s.

Go to Search Engine Strategies Chicago 2011 and save money with this 20% promotional code.

Our exclusive coupon code: SEMPO20 Save 20% Here

Get your SES discount coupon before conference rates increase.

The upcoming event, SES Chicago has offered us an exclusive to extend the Early Bird Rate plus an additional 25% off any pass type until July Below is the pricing breakdown with our exclusive discount offer for you.

Other Search Engine Strategies coupon codes:
GOOG20
SEMPO20
Save20

The Platinum Pass (3 Day Pass) – This pass just includes the 3 SES Conference Session Days (November 14-18)

Platinum Pass @ Early Bird Rate – $1,695 + 25% discount = $1,271.25

Two Day Pass – This pass includes any 2 SES Conference Session Days

Two Day Pass @ Early Bird Rate – $1195 + 25% discount = $896.25

One Day Pass – This pass is valid for any 1 SES Conference Session Day

Two Day Pass @ Early Bird Rate – $795 + 25% discount = $596.25

Search Engine Strategies has introduced a new Pass Level to SES Chicago with a super discount 35% off the Early Bird rate for this pass.

The All Access Pass – New to SES Chicago, The All Access Pass will include 2 SES Classroom Style training sessions on August 15th, All 3 Conference Days (November 14-18), and all Connected Marketing Week Partnered Events (OMS Social Media Marketing Summit, eec Email Marketing Forum, MMA Mobile Marketing Workshop).

All Access Pass @ Early Bird Pricing – $2,495 + 35% discount = $1,621.75

Don’t wait get this deal now

I find that the best reason to attend search engine optimization conferences is the networking opportunities that are available. It is much easier to talk with a normally busy person at a dedicated conference than by trying to send continuous emails. I have made contacts at this conference that have provided a huge personal benefit in time, knowledge and reputation.

Do yourself a favor and register for SES San Francisco 2011 and take your SEO consulting business to the next level

Learn about cutting edge SEO tactics

Creating perfectly optimized keyword rich landing pages
On and Off-site competitive analysis strategies
Measuring social engagement and ROI
Analytics for PPC campaign data (display, facebook, search)

You will learn how to immediately identify the number of conversions you’ve achieved, where they were generated, how much revenue your online ad campaigns have generated, and the overall return on investment.

Video from the last SES conference in the Windy City.

Thanks for reading our web design and SEO blog. Get the full post online Search Engine Strategies 2011 Chicago 20% Discount Code and tell us your thoughts. Netpaths Guide to SEO & Web Design - Simple Search Engine Optimization Steps

23 Useful Free Press Release Distribution Websites

CVOS — Fri, 16 Sep 2011 00:27:38 +0000

Resources to submit press releases have been around since the age of the internet, but they are no less important. News sites and industry publications still rely on press releases to acquire new information and maintain corporate communications.

Some of these PR distributors are free, many require a payment.

Good PR distribution sites

PRweb.com –PR Web is not free but it is the largest and best press release distribution outlet available. PRweb coupon packages start at $40 and are definitely worth it. If you take the time to write an interesting and helpful press release, your 40 bucks will go a long way.

1888PressRelease.com – Free distribution, paid services gives you better placement and permanent archiving.

24-7PressRelease.com – Free release distribution with ad-support

ClickPress.com – Distributs to sites like Google News and Topix.net, Gold level will also get you to sites like LexisNexis.

EcommWire.com – Focuses on ecommerece and requires you include an image, 3 keywords and links.

Express-Press-Release.com – Free distribution company with offices in 12 states.

Free-Press-Release.com – Easy press release distribution for free, more features for paid accounts.

Free-Press-Release-Center.info – Distributes your release, offers a web page with one keyword link to your site. Pro upgrade will give you three links, permanent archiving and more.

I-Newswire.com – Allows for free distribution to sites and search engines, premium membership differs only slightly in adding in graphics.

NewswireToday.com – All the usual free distribution tools, premium service includes logo, product picture and more.

PR.com – Not only will they distribute your press releases, but you can also set up a full company profile.

PR9.net – Ad supported press distribution site.

PR-Inside.com – European-based free press release distribution site.

PRBuzz.com – Completely free distribution to search engines, news sites, and blogs.

PRCompass.com – Distribute your press release with a free or paid version, others can vote it up ala Digg style.

PRUrgent.com – Not only distributes your release, but attempts to teach you how to write one, and even offers downloadbale samples for you to work with.

Press-Base.com – Submit your release for free and get on their front page and the category of your choice.

PressAbout.com – A free press release service formatted as a blog.

PressMethod.com – Free press release distribution no matter what, but extra services based on the size of your contribution.

PRLeap.com – Free distribution to search engines, newswires, and RSS feeds. Fee based bumps get you better placement.

Pressreleasepoint.com – free press release distribution and submission to topical news aggregators.

PRLog.org – Free pr distribution to Google News and other other search engines.

TheOpenPress.com – Free distribution for plain formatted releases, fees for HTML-coded releases.

Inspired by the Mashable list of Press Release Distribution Sites

Have a good PR site that is not on this list?

Thanks for reading our web design and SEO blog. Get the full post online 23 Useful Free Press Release Distribution Websites and tell us your thoughts. Netpaths Guide to SEO & Web Design - Simple Search Engine Optimization Steps

E-Commerce Website Secrets That Increase Conversions

CVOS — Tue, 16 Aug 2011 01:59:49 +0000

Below is a fantastic infographic outlining methods e-commerce websites use to increase sales and improve buyer conversions. This graphic breaks down the sales process of a retail website into steps:

Design – using creatives and images to build trust
Buying Elements – make it easy to buy from you, remove purchasing obstacles
Social Proof – using 3rd party verification to improve trust: testimonials, ratings, buyers guides
Pricing – using a free trial to bring you in, free shipping, upsells
Scarcity – using timers to show ending deals, showing the remaining items in stock, remaining seats on an airplane, remaining tickets to a show
Follow Up – reminder emails with products you placed in your cart but did not purchase, ad retargeting showing products you looked at on other websites

This fantastic ecommerce examination infographic was created by vouchercodes using visual.ly

Thanks for reading our web design and SEO blog. Get the full post online E-Commerce Website Secrets That Increase Conversions and tell us your thoughts. Netpaths Guide to SEO & Web Design - Simple Search Engine Optimization Steps

Evergreen Business System Review: Automated Webinar Software

CVOS — Thu, 04 Aug 2011 16:51:23 +0000

This web based software program will allow you to reply a previously recorded webinar without having to create a new one, and maintain all the best parts of a live event. You can reuse old webinars as often as you like, and still maintain the uniqueness and time sensitive benefits of producing a webinar.

We have had many reviews of the Evergreen Business System and so far it is performing very well.

I am planning on testing this out to be able to provide a perceived high value service that is scalable. This lets you reuse existing good content and place it at a premium for users.

You can start the sales video at about 4:20 to get an idea exactly how it works.

View the Evergreen Business System and jumpstart your content delivery.

Included in our review of the Evergreen Business System is an added bonus. If you purchase this turn key automated webinar software for $497 we will give you the following bonuses:

Adwords Secrets – Proven strategies to increase quality score, lower bid cost and increase ad conversions
Facebook Ad Tricks – Learn how to laser target your ads to increase clickthroughs and lower you cost per click

These 2 bonuses have a value of $197 when purchased separately and are yours for free with your turn key automated webinar software .

Thanks for reading our web design and SEO blog. Get the full post online Evergreen Business System Review: Automated Webinar Software and tell us your thoughts. Netpaths Guide to SEO & Web Design - Simple Search Engine Optimization Steps

Most Expensive Google Adwords Keywords

CVOS — Wed, 03 Aug 2011 23:22:19 +0000

Google has released a list of the top 20 keywords and grouped them into categories based on user searches.

Using data from an in-house keyword research database and Google’s Keyword Tool, the team compiled the top 10,000 most used keywords and organized them into main markets. These represent English language searches over the last three months.

Top 5 Keywords

Insurance
Loans
Mortgage
Attorney
Credit

The most expensive keywords are all finance related, with the exception of the legal profession. Google is capitalizing on people’s need for money and insurance, and making a good business out of serving PPC ads for these niches.

Hats off to wordstream for creating this stunning infographic.

Thanks for reading our web design and SEO blog. Get the full post online Most Expensive Google Adwords Keywords and tell us your thoughts. Netpaths Guide to SEO & Web Design - Simple Search Engine Optimization Steps