Sep 01
I just signed up for the Pubcon search engine conference using a super discount coupon code. I registered before the cutoff time and the original price was $699 with the coupon it drops to $629.10. This is a great deal for the fun 2010 Las Vegas search engine optimization conference. It will be my third trip to Pubcon Las Vegas and i’m really looking forward to it.
20% Pubcon discount code: rc-1719315 click here for the discount registration link .
10% discount code: ea-95710
Register before the conference cost increases, see you there!
*update* unfortunately it looks like the pubcon registration fees have now increased to $799 so with the 10% discount you will have to pay $719.10 register here.
Jul 26
I have been trying to use Yahoo Site Explorer to search for backlinks all day, and it has not been working. We have known about the pending changes to Yahoo this summer as they are consumed and destroyed integrated with Microsoft’s Bing. This merger was announced nearly exactly 1 year ago as a strategic move by Yahoo and Bing that I am calling YaBing.
The unwritten reasons for the YaBing merger
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Jun 17
We have created a list of seven ways to get links that will drive new traffic and search engines will love. Persuading other websites to link to you is easier with a solid plan and consistent dedication to the task. The link building flowchart on the left outlines the process of building links.
7 Link Building Tips
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Jun 12
The next search conference you should attend is is BlueGlass LA. This is a unique conference experience that focuses on search marketing, search engine optimization and social media, and sets itself apart from other conferences by limiting attendance and featuring A list industry speakers in an intimate environment with a charged atmosphere.
It’s held on July 19/20 in Los Angeles, California and has a great speaker line up. This intensive conference takes a business / startup approach to online marketing with search & social media tactics.
BlueGlass 25% discount: bgla
BlueGlass 25% discount: ta25
BlueGlass 20% discount: coloftbgla
BlueGlass 15% discount: seobook
BlueGlass 15% discount: pilgrim
BlueGlass 10% discount: lalawagbgla
BlueGlass 10% discount: smcbgla
The Early bird price is $495 ($420.75 with your full discount) and lasts until June 10, 2010 so act fast. Price includes admission to both days of the conference, all sessions, extra networking opportunities with speakers and attendees, three meals/day, cash bar and evening entertainment.
Chris Winfield just announced a new 25% coupon which lowers the conference price to $393.75. This is a great deal to have the opportunity to network with the best search engine optimization people in the business.
Get A Free Conference Pass
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Jun 02
Google and Matt Cutts announced that site speed is now a factor in Google’s ranking algorithm, this means you need to refine your websites and remove all unnecessary code. Clean coding is good coding, and will make your websites easier to update, maintain, and upgrade in the future.
One thing to note: Page load time is a small factor and will not be given the weight that other factors have; relevance, topicality, reputation, value-add, backlinks, keyword usage are all much more important ranking signals. Google uses over 200 elements in their search engine ranking algorithm, and page speed will affect less than 1% of all current search results.
Here are some page speed optimization tips that will help you decrease website load time.
Coding Best Practices For Fast Websites
- Make Fewer HTTP Requests
- Use a Content Delivery Network
- Add an Expires Header
- Gzip Components
- Avoid Redirects
- Put Stylesheets at the Top
- Put Scripts at the Bottom
- Avoid CSS Expression
- Make JavaScript and CSS External
- Reduce DNS Lookups
- Minimize JavaScript
- Remove Duplicate Scripts
- Configure Entity Tags (ETags)
- Make AJAX Cacheable
- Remove External Third Party Scripts Such As: analytics, widgets, graphical icons, comments, social media (you can move th on your own server)
The insight behind these best practices is the fact that only 10-20% of the browser response time is spent getting the HTML document to the end user. Spend your time on the 80-90% that is hidden behind the page to make your pages noticeably faster. This is for optimizing the way servers and browsers handle that 80-90% of the user experience with advanced webpages.
For more information and further reading about site speed algorithm changes
Steve Souders’ 14 Rules for Faster-Loading Web Sites
More page load time information at seomofo
Improve the performance of your website with Google site speed
Intenseblog tips to optimize html pages for fast loading times.
Jun 01
Video Services that can promote your online videos through SEO.
67 sites that you can use for video search engine optimization that will host and share your web videos with the web. These are specialized vertical sites for creating, discovering, searching, sharing, storing your videos.
After uploading videos, you will need to get links to the video detail page to get better placement in the search engine results pages. It usually requires 1/10 the amount of links to promote a video compared to a web page.
Video Sharing Websites
- BigContact social podcasting/videocasting
- blinkx tv / video / podcast search
- blip.tv video/podcasting sharing service
- Bolt video/photo/music sharing service
- Boltfolio video sharing service
- Brightcove professional paid video hosting and distribution
- BroadbandSports.com sports video portal with videos of sporting events and football matches
- BroadSnatch podcasts & v-log
- Castpost social video hosting / sharing
- Clipshack social video sharing
- Dailymotion international video sharing site with full length movies and copyrighted content
- DiviCast social podcasting/videocasting
- Dropshots social video sharing
- EveryBit search multimedia web content
- EyeSpot simple video mixing and sharing
- FireAnt.tv social video sharing
- Flukiest music/photo/video sharing
- Freevlog video logging tutorial
- GetDemocracy internet television
- GlideDigital social photo/music/video/file/etc sharing
- Grinvi social video sharing in spanish
- Grouper social video sharing
- Hulu professional videos and movies only, soon to offer a subscription service
- Kolablog multimedia blogging service; free
- LifeBlogger free blogging service
- Loomia podcast/video search engine
- Magnoto free modular blogging service
- MediaMax online media / file storage ; free (25 gb) and paid accounts
- MediaTurner rich media player service
- mefeedia social video sharing
- MetaCafe social video sharing allows movies and paid content
- MyVideoKaraoke social karaoke video sharing of self made music videos
- Openvlog video recording and sharing
- Orb secure access to media (music/photo/video)
- Ourmedia online storage
- Phanfare social photo / video sharing
- PicPix photo/video sharing/tag/organization application
- PiXPO video sharing service
- poddater video personals with tags
- Podesk video podcast/blog software
- Pooxi video search engine (french)
- Popcast social video broadcasting
- Revver social video sharing on this very popular youth oriented site
- SelfCastTV social video sharing
- SevenLoad social video sharing
- Sharkle social video sharing
- ShoZu social photo / video / text mobile sharing
- Stickam social media sharing
- Stridr / swapzies social media storage
- Strmz videos from TV channels
- Trueveo video search engine
- Tubemogul service to share and distribute your videos to multiple video search engines
- TurnHere film of the day
- uZood social media video sharing
- VideoBomb social video hosting / sharing
- VideoEgg video publishing
- VideoSift social video sharing
- VidiLife social video sharing
- Vimeo social video sharing, unlimited length uploads, easy embedding – one of our favorites
- vlogmap video blogs on google maps
- vMix social video sharing
- Veoh full video sharing service with professional features
- Vongo high-quality full screen video plugin software
- vSocial social video sharing
- woomu social video sharing with user tags and votes
- YouTube social video sharing, uploads limited to 10 minutes
- Zippyvideos social video sharing
With so many options for promoting your videos, you may be overwhelmed. If you promote your videos on the following websites you will cover 95% of the online audience.
Top 10 video sharing websites
- YouTube
- Blip
- Dailymotion
- Vimeo
- Metacafe
- Veoh
- Video Egg
- Grouper
- Megavideo
- Revver
May 29
Business.com is one of my recommend directories and it should be on your short list of sites to submit to. Having a directory listing at business.com will help your search engine optimization efforts and give you a high quality authoritative backlink.
Active Business.com coupon codes:
Use this discount code DLWB6 for $50 off a premium directory listing: www.business.com/promo/DLWB6
Past coupons:
$50 off directory listing: ADI50
EMAILQ110
EMAILDIQ210
AVIVA
BDCSL1
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May 19
When would a website not want to optimize for search engines?
When they have more to gain from a closed system. It worked for AOL for a long time, maybe it can also work for
Gilt Groupe, Groupon, and other localized social shopping discount websites.
Most interestingly, neither of Gilt nor Groupon try search engine optimization to sell their offers: traditional SEO is the antithesis of their businesses. 
These custom shopping sites get special deals from merchants who can offer lower prices because the products will not appear in Google searches and there is no fear of price wars from competition.
Efficient pricing is great for the open internet, but bad for businesses. Ubiquitous, instant, free, continual, direct product comparisons drives price towards marginal cost quickly and can reduce profit to zero. Information inefficiency is the best way for e-commerce retailers to protect their profit margins, and they can do this with teaser offers on targeted social shopping websites such as Groupon.com and Gilt.com.
Information inefficiency was the natural state in which we existed pre internet, but now it must be carefully manufactured.
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May 03
As webmasters try to improve their click through rates (CTR) from search engine results pages (SERPs) through search engine optimization we have more tools available for rank improvement.
Microformats are a set of agreed upon HTML conventions used to describe content, and are used by every major search engine to define webpages. Microformats can give you more control of the snippets displayed in Google SERPs and help improve clickthrough of search results pages. After you implement these rich snippets, your site will have the opportunity to be listed and found in multiple formats.
Microformats will also appear in Google custom search and Google site search results.
Microformats for Businesses & Organizations
| Property |
|
Description |
| geo |
|
Specifies the geographical coordinates of the location. Includes two elements: latitude and longitude. |
| address (adr) |
|
Location of your business -can contain the sub properties: street address, locality, region, postal-code, and country-name. |
| url |
|
Link to a page on your business’s website. |
| name (fn/org) |
|
Name of your business. Use both fn and org, and ensure that these have the same value. |
| tel |
|
The telephone number of the business or organization. It is very important to include phone contacts on every website.. |
Using microformats will help you create structured web pages and enable search engine spiders to categorize and rank your pages faster and with greater accuracy. Anything you can do to make Googlebot’s job easier will benefit your website.
An additional benefit is conversion rate improvement, as Google may display more relevant snippets in the SERPs which could increase relevant clickthroughs to your website.
Apr 29
10% off tickets to PubCon in Las Vegas, Nevada. Get a discount to the best search marketing conference available. I have been to Pubcon twice and will definitely go again; the speakers are great, SEO information is fantastic and the networking/entertainment is not to be missed.
Pubcon coupon code: sv-4237910
Register for the Las Vegas 2010 website marketing event at http://www.pubcon.com/vegas-pubcon-2010.htm November 8 – 11, 2010 at the Las Vegas Convention Center.
coupon good for 10% off when you register for PubCon Las Vegas 2010: sv-4237910
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