Fan Pages receive 0.00093 clicks per fan, approximately 1 click per 1000 fans. As a social media marketer you will need to accumulate a significant amount of fans to drive significant traffic to external websites. Getting people to click away from facebook is the biggest challenge for businesses and the main method of deriving a return on investment from the worlds’ largest social network.

Most large brands have at least 100,000 fans, and the Posts by these companies with less fans have a much higher CTR. For facebook Pages with over 1,000 fans, link posts still only have a 0.35% CTR, 1 click per 280 impressions, 0.00236 clicks per per fan, an average of 1 click per 424 fans.

What this means is that having a high number of Facebook followers is not an indication that you will make money. Over 99% of your followers will not click your links, so monetizing these users must be done on Facebook, not on your website.

Thanks for reading our web design and SEO blog. Get the full post online Large Facebook Pages Get 1 Click Per 1000 Fans and tell us your thoughts. Netpaths Guide to SEO & Web Design - Simple Search Engine Optimization Steps

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This method is much less effective now, as Google is better at parsing page meaning, writing intent, and backlink authority. Simply pointing 100 links with exact match anchor text is no longer a guaranteed way to get top page search engine rankings.

We decided to take a trip down search engine memory lane and are showing some light hearted photos of google bombers.

Google Jet Bomber

G Bomber Striker

Google Bombing Stratofortress

Google Bomb

Oldschool Google Bomber

To the professional and amateur SEO’s here we need your feedback. Please add any notable google bombs in the comments: have you been able to make a page to rank just from getting a lot of targeted links pointing to it?

Thanks for reading our web design and SEO blog. Get the full post online Google Bombing – The Real Google Bombers and tell us your thoughts. Netpaths Guide to SEO & Web Design - Simple Search Engine Optimization Steps

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The main tools for video SEO

1. Video Sitemaps
2. Embedded Video Metadata
3. User Generated Content (reviews, citations, video responses, embeds)
4. Surrounding Text and Keywords

Use video sitemaps, they are very powerful if you have a large amount of video content. Have adjectives surrounding the video on the page, this can help the video to display.

Check videos from Yoast, they have good metadata and use different cannonicalization than youtube and are well linked. He is good at getting standalone videos to rank in Google.

Updating the video sitemap can help you to allow youtube to subsidize the bandwidth while allowing your website to appear as the video result.

To get your videos to rank: metadata, ugc, sitemaps, surrounding text.

Videos: posted or hosted.

Posted video SEO: existing traffic with critical mass, better ability to rank. Use similar video content with different keyword tagging and submit to multiple video search engines to get multiple rankings. Search engines have problems with duplicate multimedia content.

You can go commando, and use the video as the main conversion element.

Benefits of hosted video SEO you have control, encoded metadata, can carpetbomb with content and the search engines will love it.

top ranking factors: title/desc/kw tags, annotations, thumbs up, video responses, embeds, playlists, rankings, links, comments, flagging, channel views, share, subscribers, age of video, view count.

On Page Video SEO – confirm using on page elements that the video is what you say it is.

in file video metadata: author, title, date, description, keywords. Have multiple formats for people mpg, mp4, wmv so you don’t loose people.

Site Structure: unique URL’s, one video per page, embedded players – not popups, have nav links to video pages.

Use social tools: comments, social sharing icons.

Can take corporate videos, add a few seconds at the beginning and the end with words and you can get these ranked better. Take a long show and cut it into clips. Submit the dozen short clips and link all to a main full length clip.

Not much difference between classic SEO and multimedia/ video SEO.

If you need to use a CDN or externally hosted service such as Bright Cove list the pages on your site in your video sitemap, and the video file link on their site. Exclude URL’s on the external hosted content website and you can get your pages to show up in the search results.

View more youtube statistics for PR professionals.

Thanks for reading our web design and SEO blog. Get the full post online Video Search Engine Optimization Using Sitemaps, UGC, Metadata and Descriptive Text and tell us your thoughts. Netpaths Guide to SEO & Web Design - Simple Search Engine Optimization Steps

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Best of the Web is one of 3 main trusted directories along with Yahoo and Dmoz. This active 2011 BOTW promo code will save you a substantial amount of money on a cheap directory submission and will also get you into the blog directory for only $120 here only.

Having a clean link from Botw.org will give your site a boost from an authoritative site that has been online since 1994.

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Below is a list of worthwhile general web directories listed in order of importance, and are all directories that are still worth submitting your site in.

Quality Web Directories

• Yahoo
• Dmoz
• Business.com
• BOTW
• JoeAnt
• GoGuides
• Jayde
• Skaffe

Also for best of the web users and affiliates, this promotion code is usable for the rest of 2011.
So you can save 25% and earn your regular discounts on premium ad slots above all the other listings. This works out to a big discount on the directory submission and review fee.

$239.95 * .25 = $179.96 cost for your directory listing
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$125.97 for the BOTW review team

Thanks for reading our web design and SEO blog. Get the full post online 50% off BOTW Promo Code 2011 Directory Discount Coupon and tell us your thoughts. Netpaths Guide to SEO & Web Design - Simple Search Engine Optimization Steps

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Google is hungry for new data and uses QDF – Query Deserves Freshness, results with a timestamp and from news and blogs.

Video/images are important for universal search. Organic Local Optimization is getting listed in your city keywords.

Sometimes it is bad to get universal results, if people click on a video that does not convert it can kill your conversion, and is worse than having a classic ranking that links straight to your main website.

Different topics get treated differently in search results.

Google Review Document:

1. Named Entities
2. Action queries – focused on what you do
3. Location Details
4. Reviews/Citations/Comments

What percentages of search phrases are multi-intent, a keyword may have multiple meanings that can destroy conversions.

Geo identifiers, using a search query with a city name depends on word order with city name either first or last. Reversing the city name location can give you a different result.

Which queries allow organic results above the local search results box, these should be targeted.

Example articles.latimes.com aggregates SEO’d content that gets much better rankings.

Build microsites for a specific city to get that local ranking, even better if you can use a city keyword domain name such as carpetcleanerlosangeles.com .

Google keyword tool and instant search results have different keyword results, usually the instant is better as it has more hyperlocal results. The G KW tool strips out lots of specific and geo specific results. The solution is to pull keyword data from multiple sources then normalize the results.

Getting local results using microsites can be a good strategy that does not dilute your main website, and works well for larger brands. For a local business, creating multiple microsites is not the best strategy.

The google panda update has google focused more on holistic website quality rather than page quality. If your entire website is relevant, you will get more long tail keyword rankings.

Using press releases with community focused events in your local papers and getting citations from city focused businesses are a huge plus.

Thanks for reading our web design and SEO blog. Get the full post online Local SEO Strategies To Get Ranked For Geo Specific Keywords Pubcon Conference and tell us your thoughts. Netpaths Guide to SEO & Web Design - Simple Search Engine Optimization Steps

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Search Engines won’t rank you as well if you are missing the following pages.

Important Pages You Must Have

• A contact us page
• A privacy policy page
• An About Us Page

It’s true. So if you don’t have those pages on your site then you are letting your competitors take your rankings.

The reason that this is so important for search engine optimization is because Google only wants to rank quality websites that have real businesses backing them. If a search engine spider is trying to identify a thin affiliate site or autogenerated website, it looks for signals indicating authenticity and quality. If you are trying to hide your identity or conceal company details this does not send a signal that your website should be presented to potential searchers.

Other SEO signals you can use to show search engines that you are a quality business and should have a high ranking are leaving WHOIS data unprotected and use real company information. It is common for scammers to hide the WHOIS domain name registration contact details so people cannot complain to them. Make your site trustworthy and present as much company information as you can by being open, honest and forthcoming with company details and product information.

Providing a detailed customer service page, comprehensive instructions on how to get product information or return products are new social signals that Google and the other search engines are using to rank websites.

SEO is evolving, and to compete you need to open up.

Thanks for reading our web design and SEO blog. Get the full post online Essential Pages Your Website Must Have To Be Ranked Well in Search Engines and tell us your thoughts. Netpaths Guide to SEO & Web Design - Simple Search Engine Optimization Steps

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Go to Search Engine Strategies Chicago 2011 and save money with this 20% promotional code.

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The upcoming event, SES Chicago has offered us an exclusive to extend the Early Bird Rate plus an additional 25% off any pass type until July Below is the pricing breakdown with our exclusive discount offer for you.

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The Platinum Pass (3 Day Pass) – This pass just includes the 3 SES Conference Session Days (November 14-18)

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Search Engine Strategies has introduced a new Pass Level to SES Chicago with a super discount 35% off the Early Bird rate for this pass.

The All Access Pass – New to SES Chicago, The All Access Pass will include 2 SES Classroom Style training sessions on August 15th, All 3 Conference Days (November 14-18), and all Connected Marketing Week Partnered Events (OMS Social Media Marketing Summit, eec Email Marketing Forum, MMA Mobile Marketing Workshop).

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I find that the best reason to attend search engine optimization conferences is the networking opportunities that are available. It is much easier to talk with a normally busy person at a dedicated conference than by trying to send continuous emails. I have made contacts at this conference that have provided a huge personal benefit in time, knowledge and reputation.

Do yourself a favor and register for SES San Francisco 2011 and take your SEO consulting business to the next level

Learn about cutting edge SEO tactics

• Creating perfectly optimized keyword rich landing pages
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You will learn how to immediately identify the number of conversions you’ve achieved, where they were generated, how much revenue your online ad campaigns have generated, and the overall return on investment.

Video from the last SES conference in the Windy City.

Thanks for reading our web design and SEO blog. Get the full post online Search Engine Strategies 2011 Chicago 20% Discount Code and tell us your thoughts. Netpaths Guide to SEO & Web Design - Simple Search Engine Optimization Steps

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According to Google, the best way to build a 100% natural backlink profile is to create valuable content that other people will link to naturally. After all, Google doesn’t care whether your business succeeds, they just want their customers to be happy with their search results. But for those among us without massive creative departments and investor bankrolls, link building is still the best bet. Fortunately, there are some entirely natural (and entirely ethical) ways of speeding up the natural backlink process, without attempting to wrest your black hat from the powerful jaws of Google’s panda.

Write Linkworthy Content

Of course, no backlink profile will look natural if it’s not pointing at some truly valuable content. Even if you don’t write it to draw in thousands of natural links (which it probably won’t), your job will be much easier if you take the time to load your website with great content. Fortunately, great content isn’t that hard to create. Consider these factors when coming up with content ideas, and when writing the content itself:

1. Look to powerful content sites like Mashable and Cracked.com for titles that interest readers. Use these for inspiration for your own titles.
2. If you’re not a good writer, remember that resource pages (pages filled with links to other sources of information) are very easy to write, valuable, and very popular with website visitors.
3. Write for your readers, not the search engines. Stuffing content with keywords doesn’t work anymore.
4. If all else fails, just try to be original, funny, or controversial.

Shortly after the now famous Google Panda algorithm update, Google’s Amit Singhal published a blog post explaining the parameters that Google uses to judge high quality websites. These tips largely focus on creating content that is free of errors and is written from an expert point of view.

Remember that this approach to your content is not just limited to clever blog posts, but to your entire website. Try to take an otherwise normal lead generation page and make it something unique and special. For example, you might be tempted to simply list your services for a clear wireless internet website in a simple text box. You could, however, take this content to the next level and present it in a unique way – like a list of the “Top 10 Ways Our Competition Will Steal Your Hard-Earned Money.”

Remember to Build Deep Links

There are essentially two types of powerful domains – brandable and exact match. If you have a brandable domain name, it makes perfect sense that the majority of the links coming in will be to your homepage, and they will probably have the anchor text [Your Domain Name]. If you have an exact match domain, you can also expect many links to come in with your exact match keyword phrase (in the same way that purpleturtles.com would probably get a lot of links with “purple turtles” as the anchor text).

However, it will always still look strange if all of the links you get are pointed at the homepage of your site. While it can be more challenging, be sure to build some deep links, or links that point at subpages of your website. There are a few subpages that tend to naturally acquire more links than others, and large amounts of links will look natural pointing at them:

• Resource Pages (like a list of valuable websites in your niche)
• Link Baits (like infographics, videos, and viral blog posts)
• About Us (yup, these pages get a ton of links, especially if you’re an authority figure or trying to be one)

Add Some Variety to Your Anchor Text

There’s often a misconception about how links are counted by search engines. Every link has two values that it can pass to your site – authority and keyword text. When a link passes authority, it gets counted by Google towards things like your Page Rank. When a link passes anchor text, it helps you rank higher in SERPs for that keyword term. Although it’s best to get links that pass both authority and anchor text at the same time, natural backlink profiles demand much more variety.

Take the time to really think about how people link to websites. If 100 people naturally linked to a page of your website called “Top 10 Ways to Do SEO Right,” would you expect them all to use the anchor text “SEO?” Of course not. Instead, the anchor text would be all over the place. You would even see some aggravating anchor text like:

• Click here!
• This website claimed that…
• According to an SEO website…
• That’s not what this website had to say, however.

So, remembering that links pass both authority and anchor text, you can feel confident in adding a few strange anchor text links to your backlink profile, for the sake of looking natural. You’ll still get the benefit of link juice, but without being passed anchor text.

If this is too much to bear, you can still add variety to your anchor text to make it look more natural, while still focusing on keywords. Start with a simple long tail keyword that you would like to target, such as “payday loans for senior citizens in Oregon.” Build one or two links using that anchor text. Next, divide up all the parts of that long tail phrase so you have several smaller keyword phrases:

• payday loans
• payday loans for senior citizens
• senior citizens in Oregon

Finally, think of all the variations that include some form of the smaller keyword phrases. For example, we might use the following simple modifier keyword phrases for “payday loans:”

• fast payday loans
• quick payday loans
• cheap payday loans
• pay day loans
• loans for payday

Use your new list of anchor text variations when continuing to build links. If you do it right, Google’s robots will see that you have all sorts of different links coming in with the same general idea (payday loans for senior citizens in Oregon), but with a much more natural and difficult to detect pattern. Just make sure that your original long tail keyword phrase makes sense when describing the page to which it links.

Establish a Natural Link Schedule

It’s very tempting to launch enormous link building campaigns just to “get it out of the way” or start cashing in on your efforts quickly. Nothing, however, looks less natural than a brand new website attracting thousands of links (sometimes even before the content is indexed). Time your link building campaigns for a couple of days after you put up fresh content, and space them out as much as you can. You might build one or two links to each page to help it get indexed faster, but any more looks fishy. There isn’t an easy rule regarding how much link building is too much, but use your best judgment when linking to your site.

If you absolutely must build links quickly, the best way to make it look natural is to pay attention to sites like Google Trends and release newsworthy content that will attract links as the day goes on. You need to have significant traffic already to make it look completely natural. For example:

1. You notice that “Kate Gosselin” is trending on Google Trends.
2. After some research, you find that it’s because her kids want her to get married again.
3. You write five news articles on the topic (yes they should be unique…) and publish one on your site.
4. You then reach out to some blog owners to publish the other four articles with a link back to your site.

With this technique, it makes a lot of sense that people would link to your article on the same day (or shortly after) it was very popular online.

Remember that, as your site grows, you can get away with building links faster. This looks natural as your site begins ranking for more competitive search phrases and your Page Rank increases.

Add Variety to Your Link Profile

Finally, get your links from more than one source. Guest blogging is a great way to get high quality links, but it’s not the only way sites get natural backlinks. If your entire link profile is created from guest blogging, your links will look suspicious. Ignoring bad neighborhood links and obvious spam, SEOMoz’s Rand Fishkin outlines some of the most popular link sources in his video Dude, Your Links Kinda Suck. In the low quality section, he lists some great sources of quick links, such as:

1. Junk Directories (Paid Directory Listings)
2. Do-Follow Blogs (Mainly Blog Comments)
3. Forum Signatures (Forum Posts)
4. Social Media Profiles (As Long As You Don’t Spam)
5. Sites You Own (Please, please be careful with this one)
6. Reciprocal (Just grab a few)

Even if it makes you shudder, adding a few thousand paid directory links to your profile (after you have plenty of high quality links) can serve to help disguise your link building efforts from competitors, and Google understands the value of this as long as you don’t overdo it.

Building Links the Natural Way

Sometimes, you just have to forget all of the theories and rules, and just have a little fun with your SEO. There are very few things you can do to permanently destroy your site’s SEO, and they’re not the kinds of things you do by accident. Always try to think of creative ways to get links to your site, and think like the person linking to you.

Eventually, if you provide valuable content, you’ll see natural links flowing in pretty consistently. You can build as many links as you can, with exact match anchor text, and see how much money you can make before getting penalized (which is often a good strategy in highly competitive industries). Or, you can keep your backlink profile natural and plan for a long future that will eventually make you nearly untouchable in your niche.

Thanks for reading our web design and SEO blog. Get the full post online 5 Tips for a Natural Backlink Profile and tell us your thoughts. Netpaths Guide to SEO & Web Design - Simple Search Engine Optimization Steps

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This coupon code for TCA is good through 2011 and is a good baseline for any SEO or blogger looking to get a jumpstart on content generation, and increase their speed in generating new posts.

Use the coupon code here to get the discount: WARRIORS

The Content Authority offers four quality levels of work for the following prices, per word:

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Rewrites .008

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If you are looking for The Content Authority affiliate program you can join their site and apply for the developer program where you can get an API for advanced access to their backend. At present it appears they do not have a system for general affiliates.

Below are some details about TCA

The Content Authority (TCA) understands the problems small businesses and individuals face and provide quality, affordable solutions for small businesses. TCA continuously endeavors to develop effective products and services to better serve their clients along with Niche Tracker, which provides web design and website management services.

Article Services – You have a choice of four different tiers to order from. Articles can be created at a basic level, starting from as little as $0.010 USD per word. Articles are well-researched, informational, and utilize keywords for search engine optimization. A skilled team of writers and editors ensure 100% customer satisfaction with a full rewriting guarantee.

Submission Services – TCA also provides full service automated submission the most popular article directories and premium web 2.0 social media sites. These create one way backlinks to your site that help increase your search engine rankings.

Developer API – You can create plugins and custom programs to keep track of your content, manage orders, and interact with writers. You can access custom information about content based on your account status and initiate contact with you when orders have been completed and are ready for approval.

The Benefits Of Using TCA
• Affordable content and services for any budget, from $20 to $100,000.
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• Access to over 6000 writers ready to provide you with knowledgeable, keyword rich, unique content on a variety of subjects, in a range of formats to fit your needs.
• The ability to select your favorite writers to complete your project.
• Dedicated staff who are prepared to go the extra mile for you.
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• A user-friendly site with a simple ordering process.
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I use The Content Authority and have always been very happy with the work over a wide variety of topics and niches. The response time is quick to produce a finished article and I have never needed to request an article rewrite.

Thanks for reading our web design and SEO blog. Get the full post online The Content Authority Coupon Code 2011 Article Discount Voucher and tell us your thoughts. Netpaths Guide to SEO & Web Design - Simple Search Engine Optimization Steps

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Here are some resources to help you better understand the social networking sites and how they can be a huge boost in targeted traffic.

Linkedin
chrisbrogan.com/use-linkedin-effectively/ Chris Brogan’s how to use Linked ineffectively – 50 tips
learn.linkedin.com/ Learn how to setup effective business profiles

Facebook

readwriteweb.com/archives/how_to_use_facebook_5_tips_for_better_social_networking.php 5 Tips to create a better facebook fan page
gigaom.com/collaboration/32-ways-to-use-facebook-for-business 32 tips on using facebook for business
techipedia.com/2010/how-to-use-facebook-for-business-and-marketing How to use facebook for marketing your business

Twitter
pcmag.com/article2/0,2817,2383408,00.asp Use Twitter like the pros
chrisbrogan.com/50-ideas-on-using-twitter-for-business/
50 Killer ideas on using twitter for business

Blogging
wordtracker.com/academy/business-blogging-reasons Reasons to start a business blog
buildabetterblog.com/7-tips-for-better-blog-posts.html 7 tips to create great blog posts that sell your business

Thanks for reading our web design and SEO blog. Get the full post online Tips To Help You Maximize Social Media Websites and tell us your thoughts. Netpaths Guide to SEO & Web Design - Simple Search Engine Optimization Steps

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