We Do Search Engine Optimization.

Local search is where small businesses need to be, and this will help you show up in personalized and mobile search.

Quick Facts

• 73% of all online activity is related to local content
• 82% of local searchers follow up with a phone call or show up on your doorstep
• 66% of Americans use local search to find local businesses

If your local Google places listing doesn’t have a 100% score, you will not be included in the first 7 local businesses that Google displays for local results.
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Link building changes each year, this is a summary of how to prosper with your linking activities in the coming years.

5 years ago all we had to do is build exact anchor text links and we could hope for high rankings. 10 years ago we could get high rankings with forum signature links and comments, but today everything revolves around relevancy and natural link profiles.

We know that we need to diversify our links starting from anchor texts we use, position on the page up to types of websites we get links from, not to mention keeping your link velocity in check. So what did we learn in the past few years regarding link building? Are there things that didn’t change and what can we expect to remain the same so we can plan ahead for quality link building.

The types of link we will need to get in the future may change a bit, but they will still rely on several factors that will most likely remain the same. So what do we need to look for to determine a quality page for our link?

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Keyword research and competitive analysis will take you far in the online marketing world. I was at a SEO conference and the speaker asked people how often they performed online research. Then the speaker asked how much money each person made. The results are below:

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As social media continues to factor more and more on the web, webmasters need to keep an eye on how new trends and/or developments such as URL shorteners affect SEO rankings. For these useful tools, at least, URL shorteners have been integrated into sites without any drawbacks – really without much difference at all in how search engines value the links.

To Google, custom URL shorteners are basically viewed as general redirects and the PageRank comes through just like a regular 301 or permanent redirect, so there isn’t any downside for SEO. As Matt Cutts of Google says in a video posted on their Webmaster Help YouTube Channel, “If we try to crawl a page, and we see a 301 or permanent redirect, which pretty much all well-behaved URL shorteners like bit.ly or goo.gl will do, if we see that 301 then that will pass PageRank to the final destination.”
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Would you have guessed which form of social media outreach worked best for the Fortune 500 companies? 71% of the Inc. 500 companies surveyed said they are using Facebook for marketing, and it is the largest social media tool used, with a claimed 85% success rate for their campaigns. Twitter usage was slightly down from last year at 81%. But the big daddy of social networking was not the one that performed best.
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Business.com is one of my recommend directories and it should be on your short list of sites to submit to. Having a directory listing at business.com will help your search engine optimization efforts and give you a high quality authoritative backlink. We have compiled special discount codes for 2011

This 50% discount is the largest I have ever seen, and likely the only time it will be offered. Take advantage of this deal and get your site into the busines.com directory today.

Active Business.com coupon codes for half price:
required during sign up to receive $100 offer with Promo code DLMAR

Past coupons:
Use this discount code for a massive $149 off a premium directory listing: Dec149

Coupon code DLWB6
$50 off directory listing: ADI50
EMAILQ110
EMAILDIQ210
AVIVA
BDCSL1
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10% off tickets to PubCon 2011 in Austin Texas. Get a discount to the best search marketing conference available. I have been to Pubcon twice and will definitely go again; the speakers are great, SEO information is fantastic and the networking/entertainment is not to be missed.

10% discount code when you register for PubCon Austin 2011:
Special link click to copy and use: rc-3872910

Good for ten percent off the PubCon Las Vegas 2011 conference : special link rc-9873210
coupon code: sv-4237910

Register for the 2011 website marketing event and conference at at the Austin Convention Center.
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Competition analysis is an important part of an SEO strategy to access the strengths and weaknesses of competing websites.

Using some SEO tools we can discover what keywords they are targeting for rankings and paid search ads.

Estimating the average monthly traffic of competitors, their customer profile, keyword usage and customer interaction with their website are aspects of SEO competition analysis.

We have provided a list of the major Competitive Intelligence Tools available on the web, which will give you an insight in the kind of traffic a website gets. Some of the top free competitive intelligence tools are mentioned below, although most have a paid premium service (that is worth purchasing). One drawback of these tools is that they do not provide data for websites with low traffic, reliant on 3rd party resources and google the data is generalized.
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We were fortunate enough to go to the legendary Pubcon SEO conference in Las Vegas to hear the best minds talk about search and network with some of the finest SEO’s on the planet.

This a recap of the conference event hosted by the great folks at SEOmoz who create tools to manage your online marketing campaigns and track the links on the world wide web.

Can you find yourself in these photos?

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I was fortunate to track down Ted Ulle at the Pubcon SEO conference and ask him some questions about search engines, website usability and internet architecture.

Ted was gracious enough to answer questions about the future of search engine optimization and best practices for web design and internet architecture.

Tedster stresses best practices that do not change, and is not a fan of chasing the Google algorithm. He also reveals that he would focus resources on IA before SEO.
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