We Do Search Engine Optimization.

This is a recap from a local city search engine optimization session at the Pubcon marketing conference. If you want to attend this fantastic conference, checkout our pubcon coupons for discounts.

Google is hungry for new data and uses QDF – Query Deserves Freshness, results with a timestamp and from news and blogs.

Video/images are important for universal search. Organic Local Optimization is getting listed in your city keywords.

Sometimes it is bad to get universal results, if people click on a video that does not convert it can kill your conversion, and is worse than having a classic ranking that links straight to your main website.

Different topics get treated differently in search results.
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It seems like a paradox, doesn’t it? As web developers, we are constantly told that our link profiles need to look 100% natural, yet businesses tend to collapse in the year-long wait for Google’s robots to even begin giving us the recognition we deserve. So, we turn to link building. And why shouldn’t we? Offline businesses do everything in their power to bring their products to the consumers – is there anything wrong with web developers doing the same thing by building backlinks to their website content?

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Being successful with social media sites is not difficult, if you plan ahead and fully commit to using them regularly.

Here are some resources to help you better understand the social networking sites and how they can be a huge boost in targeted traffic.
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Local search is where small businesses need to be, and this will help you show up in personalized and mobile search.

Quick Facts

• 73% of all online activity is related to local content
• 82% of local searchers follow up with a phone call or show up on your doorstep
• 66% of Americans use local search to find local businesses

If your local Google places listing doesn’t have a 100% score, you will not be included in the first 7 local businesses that Google displays for local results.
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Link building changes each year, this is a summary of how to prosper with your linking activities in the coming years.

5 years ago all we had to do is build exact anchor text links and we could hope for high rankings. 10 years ago we could get high rankings with forum signature links and comments, but today everything revolves around relevancy and natural link profiles.

We know that we need to diversify our links starting from anchor texts we use, position on the page up to types of websites we get links from, not to mention keeping your link velocity in check. So what did we learn in the past few years regarding link building? Are there things that didn’t change and what can we expect to remain the same so we can plan ahead for quality link building.

The types of link we will need to get in the future may change a bit, but they will still rely on several factors that will most likely remain the same. So what do we need to look for to determine a quality page for our link?

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Keyword research and competitive analysis will take you far in the online marketing world. I was at a SEO conference and the speaker asked people how often they performed online research. Then the speaker asked how much money each person made. The results are below:

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As social media continues to factor more and more on the web, webmasters need to keep an eye on how new trends and/or developments such as URL shorteners affect SEO rankings. For these useful tools, at least, URL shorteners have been integrated into sites without any drawbacks – really without much difference at all in how search engines value the links.

To Google, custom URL shorteners are basically viewed as general redirects and the PageRank comes through just like a regular 301 or permanent redirect, so there isn’t any downside for SEO. As Matt Cutts of Google says in a video posted on their Webmaster Help YouTube Channel, “If we try to crawl a page, and we see a 301 or permanent redirect, which pretty much all well-behaved URL shorteners like bit.ly or goo.gl will do, if we see that 301 then that will pass PageRank to the final destination.”
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Would you have guessed which form of social media outreach worked best for the Fortune 500 companies? 71% of the Inc. 500 companies surveyed said they are using Facebook for marketing, and it is the largest social media tool used, with a claimed 85% success rate for their campaigns. Twitter usage was slightly down from last year at 81%. But the big daddy of social networking was not the one that performed best.
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Competition analysis is an important part of an SEO strategy to access the strengths and weaknesses of competing websites.

Using some SEO tools we can discover what keywords they are targeting for rankings and paid search ads.

Estimating the average monthly traffic of competitors, their customer profile, keyword usage and customer interaction with their website are aspects of SEO competition analysis.

We have provided a list of the major Competitive Intelligence Tools available on the web, which will give you an insight in the kind of traffic a website gets. Some of the top free competitive intelligence tools are mentioned below, although most have a paid premium service (that is worth purchasing). One drawback of these tools is that they do not provide data for websites with low traffic, reliant on 3rd party resources and google the data is generalized.
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We were fortunate enough to go to the legendary Pubcon SEO conference in Las Vegas to hear the best minds talk about search and network with some of the finest SEO’s on the planet.

This a recap of the conference event hosted by the great folks at SEOmoz who create tools to manage your online marketing campaigns and track the links on the world wide web.

Can you find yourself in these photos?

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