Search engine optimization starts with quality HTML. On page optimization uses existing text, images and links and structures them in a unifying format.
This is a general guideline for the HTML structure of a webpage. The most important information should be at the top of a page along with an image. Note the proper use of header tags instead of bold or strong markup. Header tags were designed to structure documents, and search engines DO pay close attention to the semantic markup of your text.
Page Structure:
<h1> header
Page Summary [image]
Content
Content<h2> header
Content
Content
Content<h2> header
Content
Content
Content
Footer, summary and unifying closing statements
Remember writing essays in English class. Optimized pages follow the standard essay structure with a summary, body and conclusion. Additional web elements are an image for relevance and increased search opportunity and internal links to increase authority.
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