20% Pubcon discount code: rc-1719315 click here for the discount registration link .
10% discount code: ea-95710

Register before the conference cost increases, see you there!

*update* unfortunately it looks like the pubcon registration fees have now increased to $799 so with the 10% discount you will have to pay $719.10 register here.

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Domain names rapidly changed hands and seemingly had no limit on their valuation.

I remember coming across Company.com and seeing the unique under construction page:

This domain is owned by Mike O’Connor. As you can see, there’s not much going on at the moment. The short version is that I got this domain Back In The Old Days, and have been so busy that I’ve never gotten around to doing anything with it. I may yet get up the gumption, but obviously haven’t yet! via archive.org

The original owner, Mike O’Connor the self titles Curmudgeon Emeritus dryly writes about his good fortune being an internet pioneer and having the good fortune to create an ISP startup at the beginning of the WWW.

Without going into a huge long rant, my belief is that these “generic” dot-com domain names were (and are) pretty valuable. They’re sort of the Internet version of real estate and I represent the Internet equivalent of a farmer who finds himself next to a rapidly growing city that’s going through rapid boom and bust cycles. So my stupid names (which people thought I was nuts to get) are worth a lot of money (and used to be worth even more).

How much? It’s still hard to say. The market for domain names has matured a lot since the early ’90′s when I got these domains. There was a period in 1999 and 2000 when prices went crazy. My take is that it will take another 3 to 5 years for things to really settle down. Please don’t write me to debate this point. Consider it the ravings of a lunatic if you like. The point is that I’m reluctant to sell right now because I don’t think the market is valuing these names very well at the moment. archived quote.

Times have changed, and an entrepreneur has purchased Company.com and created a business social network site, something the original owner prophesied. I am sure it was a healthy 7 figure sale, which is a stunning creation of wealth for creating absolutely nothing.   It seems they have funding, as they are hiring

You can view the Company.com directory which provides free business listings and a clean layout. This web directory is not as good as Business.com and BOTW.org, both of which offer fully followed links, but it has an unbeatable price: free.

I personally believe .com (and some .net & .org) are like real estate and will have lasting values as investments. Quality brand and dictionary domain names will continue to hold value for the indefinite future.  Google loves dictionary based domain names and assigns them nearly unlimited authority, making search engine ranking trivially easy.  Buy a single word keyword domain, get guaranteed Google love.

Buy well and you can join the relatively elite crowd of premium domain name holders, and possibly retire early and be a Curmudgeon Emeritus like Mr. O’Conner.

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The unwritten reasons for the YaBing merger

1. The new Yahoo CEO Carol Bartz needed to do something to justify her hefty 47mm pay package, so she signed away Yahoo’s future to secure hers.
2. Microsoft has been desperate to compete with Google for nearly 10 years, and would give away nearly anything to beat them. Thanks to the unfortunate hiring of Mrs. Bartz, Microsoft got Yahoo’s hard earned online traffic and respect at a very low valuation.
3. Google has been dominating the web for the past decade, and the only real way to challenge them is for the second place participants to join forces. Competition is almost always a good thing, and I really look forward to seeing how google responds to some healthy competition.

Below is a random search for links on YSE

http://search.yahoo.com/search?p=linkdomain:www.site.com%20-site:www.site.com&n=100

Another great open feature bites the dust; RIP Yahoo Site Explorer.

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We have compiled a list of the 100 top niche job websites that will let you spend more time on effective job boards and increase the chances of landing your dream job. We hope that this jobs resource helps you find meaningful employment.

accounting
• accountingjobstoday.com
• careerbank.com
• jobsinthemoney.com

administrative
• bizjournals.com
• net-temps.com

advertising
• marketingjobs.com
• talentzoo.com

art
• artjob.org
• artsusa.org

attorney
• lawjobs.com

automotive
• autojobs.com
• automotivejobsonline.com
• needtechs.com

bank
• bankjobs.com
• careerbank.com
• jobsinthemoney.com

callcenter
• callcenterjobs.com

clerical
• net-temps.com

college
• aftercollege.com
• collegegrad.com
• collegerecruiter.com
• universityjobs.com

communications
• prsa.org

computer
• computerjobs.com
• computerwork.com
• dice.com

construction
• construction.com
• constructionjobs.com
• mepjobs.com
• topbuildingjobs.com

contract
• computerwork.com
• net-temps.com

creative
• coroflot.com
• krop.com

customer service
• callcentercareers.com

dental
• healthecareers.com
• mydentaljobs.com

design
• coroflot.com
• krop.com
• youthedesigner.com

distribution
• jobsinlogistics.com
• see also logistics

driver
• bubbajunk.com
• classadrivers.com
• jobsintrucks.com

education
• higheredjobs.com
• nationjob.com

electrical
• electricalengineer.com
• engineer.net
• mepjobs.com

engineering
• asce.org
• engcen.com
• engineer.net
• mechanicalengineer.com

entry-level
• aftercollege.com
• experience.com
• collegegrad.com
• collegerecruiter.com

environmental
• ecoemploy.com
• environmentaljobs.com
• ecojobs.com

executive
• 6figurejobs.com
• bizjournals.com
• execsearches.com
• theladders.com
• 100kcrossing.com
• hundredk.com
• 100kjobfinder.com
• execunet.com

fashion
• apparelsearch.com
• fashion.net
• stylecareers.com

federal
• federalgovernmentjobs.us
• federaljobsearch.com
• usajobs.gov

finance
• brokerhunter.com
• careerbank.com
• jobsinthemoney.com
• efinancialcareers.com

fitness
• fitnessjobs.com
• exercisecareers.com
• exercisejobs.com

food
• careersinfood.com
• foodanddrinkjobs.com
• foodservice.com

general
• Dice.com
• monster.com
• JobServe.com
• OnTargetJobs.com – owns multiple niche job websites

government
• usajobs.gov
• governmentjobs.com
• govtjobs.com

healthcare
• allhealthcarejobs.com
• healthecareers.com
• healthjobsusa.com
• medhunters.com
• medicalworkers.com

home
• wahm.com
• worldwideworkathome.com
• workathomecareers.com

hospitality & hotel
• hcareers.com

hr
• jobs.shrm.org
• workforcehrjobs.com

insurance
• greatinsurancejobs.com
• insurancejobs.com
• ultimateinsurancejobs.com

international & overseas
• internationaljobs.org
• intljobs.org

internship
• internjobs.com
• aftercollege.com
• campuscareercenter.com
• collegerecruiter.com

it/computer
• computerwork.com
• dice.com

jobs for teens
• myfirstpaycheck.com

laboratory
• allhealthcarejobs.com
• healthjobsusa.com

law enforcement
• lawenforcementjobs.com

law
• findlaw.com
• lawjobs.com

logistics
• jobsinlogistics.com

manufacturing
• jobsinmanufacturing.com
• manufacturingjobs.com

marketing
• marketingjobs.com
• talentzoo.com

media
• journalismjobs.com

medical
• allhealthcarejobs.com
• medhunters.com
• medhunting.com

non profit
• idealist.org
• nonprofitjobs.org
• nonprofit-jobs.org owned by
• opportunitynocs.org
• philanthropy.com

nursing
• nurse.com
• nursingjobs.com
• nursingjobs.org

oil and gas
• oilandgasjobsonline.com
• EnergyJobSites.com

pharmaceutical
• biospace.com
• medzilla.com
• pharmadiversityjobboard.com

pharmacy
• careerpharm.com
• healthecareers.com
• rxcareercenter.com

police
• policeone.com

public relations
• jobs.prsa.org
• talentzoo.com

qa
• qajobs.com

radio
• massmediajobs.com

real estate
• selectleaders.com

restaurant
• foodservice.com
• hcareers.com

retail
• allretailjobs.com

safety
• ehscareers.com
• environmentaljobs.com

sales
• marketingjobs.com
• salescareersonline.com
• salesgravy.com

science
• nature.com magazine / journal
• sciencejobs.org
• scjobs.sciencemag.org

seasonal
• backdoorjobs.com
• coolworks.com
• jobmonkey.com

security
• clearancejobs.com

senior and retirement
• retirementjobs.com
• wiseworker.com

social work
• socialservice.com
• socialworkjobbank.com

software
• dice.com
• prgjobs.com

sports
• workinsports.com

summer work
• summerjobs.com

supply
• jobsinlogistics.com

teaching
• schoolspring.com
• teacherjobs.com

technical
• computerwork.com
• dice.com

technician
• computerwork.com
• dice.com

technology
• dice.com

temporary
• net-temps.com training
• astd.org

transportation
• jobsinlogistics.com

volunteer
• backdoorjobs.com
• idealist.org
• volunteermatch.org

Do you have a custom job site or niche career listing? If so please share them in the comments.

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Below are the 5 pillars that will ensure happy users and active customers.

Pillar #1 – Know Your Audiences Desired Outcome

Internet Marketers have huge lists but make no money from that list. A true businessperson will understand their niche market and what the users want. To be successful, you need to know exactly what people desire and help them get it. If someone is looking to make more money in their web design business, you need to be able to demonstrate how a website redesign focused on conversions will help to achieve this goal.

Pillar #2 – Overcome Their Skepticism With Shock and Awe Kindness

When someone joins your list or subscribes to your blog, they do so because they want to get one step closer to their desired outcome (in this case making more money). Give them your best stuff for free and provide actionable advice with immediate access. This stage is for developing trust with people and if you give them your secret weapon and personal tricks that you have used to produce the biggest results for yourself.

Pillar #3 – Demonstrate That They Can Achieve Their Desired Outcome

You want your list and your users to know that they can do it themselves using your system. Eliminate doubt with honesty, and build ambition with real world examples. Show them other people who are having the success that they desire. Provide testimonials and proof of what has happened for those using your program that have followed the system and have succeeded. Social proof is everything. Think of why Realtors all have expensive automobiles – no one wants to work with an unsuccessful broker, and it is easier to build trust by demonstrating your success through a tangible item. Also prospective homebuyers will feel more comfortable and special when riding in a Lexus than in a Ford. A positive image matters.

Pillar #4 – Give People The Tools UPFRONT that they need to get started

Offer people 5 FREE bonuses that will get them started in getting closer to their desired outcome. What I do is offer discounts and coupons for each product. If you can provide free advertising or promo codes for valuable services such as Google Adwords this gives users more incentive to buy from you. Give them something that they can walk away with and become successful even if they don’t partner with you or buy anything from you and you will earn peoples trust and pave the way for future customers.

I am continuously giving things away on my blog and providing discount codes to search engine optimization conferences with the hope that readers will be able to learn valuable internet marketing skills to help their businesses.

Pillar #5 – Motivate People To Go Further

You want to make an offer to your list with your users best interest in mind, not yours. If you focus on solving painful problems and have created trust with your list, they will be motivated to go further with you because they see the value your provide. I routinely get people returning to this blog to see new online marketing conferences and my discounts for these events that are posted for free.

Summarizing the 5 pillars, you want to know users desired outcomes, help them overcome initial skepticism with trust and value, demonstrate they can have success using your products or services, provide the tools they need to get started and motivate them to take action and follow your path. Always reassure potential customers that you have their interests in mind and have a true goal of helping them succeed. They will buy your product and you will both be successful.

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7 Link Building Tips

• Lists – The easiest way to grab peoples attention when presenting valuable information is to create lists. A list is easier to scan and has a higher perceived value than endless paragraphs of unformatted text. Think David Letterman’s daily top 10.
• Controversy – People love to read material that is controversial and strongly opinionated. One example is the Huffington Post, which writes with passion, opinion and strong words. It works, as some articles have over 20,000 comments and get shared thousands of times on social networks.
• Research – Original research and unique history that is original, timely and useful. Find a topical subject and try to find another angle to write about it from. Send out a taster as a newsletter or pdf file.
• Content Sharing – Post original articles on other websites and require a link back to your site. I have had great success from emailing bloggers in my niche and asking if they would accept a quality post from me. Most bloggers are hungry for new ideas and fresh content and readily accept well written posts from industry experts.
• Infographics – Excellent examples of infographics are found in high quality news sites and Ezines such as Newsweek, Time.com, and the NYtimes. Infographics are beautiful graphical designs that explain complex data. A picture is worth a thousand words, and a quality infographic can be worth 1000 links.
• Continuous Updates – Websites are dynamic, and people expect you to update your online presence. Blogs are the best way to do this, but any new content pages are good.
• Widgets – Simple items that people can place on their website or blog.  High profile examples include D&B, BBB, TrustLink, StatCounter, Vimeo, MicroPoll and many others. Create a service that solves a problem, provides value and is easy to implement.

Invite people to email you and answer their questions. Become a guru, an expert, a resource, a destination on the internet – you can be a Wikipedia in your niche.

Generate content by had writing about what you love. If you don’t enjoy the subject, outsource this task. No one will read words that have no passion behind them. If you can’t get the energy to write for your audience, how can you expect them to expend energy to consume your content?

Do not use automation to generate massive backlinks or create content. Websites are born, not spun – creating a good product that people will be passionate about takes time. If you would like to submit an article for publication on this SEO blog please contact us, we love hearing from new authors.

Image credit: fishbowl.net

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It’s held on July 19/20 in Los Angeles, California and has a great speaker line up. This intensive conference takes a business / startup approach to online marketing with search & social media tactics.

BlueGlass 25% discount: bgla
BlueGlass 25% discount: ta25
BlueGlass 20% discount: coloftbgla
BlueGlass 15% discount: seobook
BlueGlass 15% discount: pilgrim
BlueGlass 10% discount: lalawagbgla
BlueGlass 10% discount: smcbgla

The Early bird price is $495 ($420.75 with your full discount) and lasts until June 10, 2010 so act fast. Price includes admission to both days of the conference, all sessions, extra networking opportunities with speakers and attendees, three meals/day, cash bar and evening entertainment.

Chris Winfield just announced a new 25% coupon which lowers the conference price to $393.75. This is a great deal to have the opportunity to network with the best search engine optimization people in the business.

Get A Free Conference Pass


Search Engine Journal is also running a contest to give away a free pass, all you need to do is promote the offer on twitter.

Tweets must contain: #blueglassla as well as this link- http://bit.ly/blueglass. Your tweet also needs to escribe what you would do to get to Blue Glass LA.

Read more about this contest from Search Engine Journal and send this offer to your friends.

BlueGlass L.A. Conference Details

Date: Monday, July 19th to Tuesday, July 20th
Speaker Line up:
Ben Huh from ICanHasCheezburger
Rand Fishkin from SEOmoz
Neil Patel from KISSMetrics
Tony Adam from MySpace
Marshall Simmonds from The New York Times
Greg Boser of 3Dog Media
Dave McClure from FF Angel
Vanessa Fox from NinebyBlue
and more

Location
Marina del Rey Marriott
4100 Admiralty Way
Marina Del Rey, CA 90292

Read more about others who will be attending the Blue Glass search engine optimization conference.

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Your website caters to 2 specific audiences: search engines and users. Submitting press releases will get your more links from third party websites and increase your exposure to a broader set of people.

Optimize Your Press Release

Press releases help users find your content and provide excellent third party verification of your business. Press releases also help your ranking in the search engines if there are links in the PR piece back to your site. A press release optimized for search engines will be 500-1500 words, have 1 primary keyword repeated 2-5 times per paragraph, and links back to your website. When creating press releases it is good to be as specific as possible and only try to optimize for one product release or company event. If you try to introduce too many topics and force multiple keyword phrases the piece will be diluted and will likely not rank for anything, thus giving you no direct traffic boost.

Good Press Release Topics

• A new product or service
• Announcing a new branch/ subdivision of a business
• Announcing a partnership
• Announcing a restructuring of the company/organization
• Announcing that an individual in your business has been named to serve in a leadership position in a community, professional or charitable organization
• Announcing that you’re available to speak on particular subjects of interest
• Announcing that you’ve reached a major milestone
• Announcing the results of research or surveys you have conducted
• Business Ownership changes
• Celebrating an anniversary
• Changing the company or product name
• Changing the structure of a company
• Contributing to charity
• Earning recognition of the company, product or executives by a publication
• Establishing a unique vendor agreement
• Expanding or renovating your business
• Forming a new strategic partnership or alliance
• Helpful information (on a newsworthy topic- more about this in Part 3)
• Introducing a new product
• Introducing a unique strategy/approach
• Introducing new employees
• Issuing a statement of position regarding a local, regional or national issue
• Launching and/or expansion of a website
• Laws, rules, etc. taking affect on the business
• Making public statements on future business trends or conditions
• Management changes
• Meeting some kind of unusual challenge or rising above adversity
• New charitable partnership
• New direction of company/business
• New laws that affect the business/Industry
• New management
• New or free information available
• New Programs
• Obtaining a significant customer
• Offering an article series for publishing
• Opening up branch or satellite offices
• Participating in a philanthropic event
• Public appearance in person, on radio, television, or online
• Reaction to new developments, laws, etc.
• Receiving an appointment
• Receiving an award
• Relocation
• Renaming a business
• Restructuring your business or its business model
• Setting up a customer advisory group
• Sponsoring a seminar or workshop
• Starting a new business division
• Using new technology

Useful online tools to distribute press releases and article content online

Press Release Submissions – Featuring over 23 sites that will distribute your company news and syndicate your press releases.
PRweb.com – this is the largest and most respected PR firm online
24-7Pressrelease.com – free press release submission with $49 upgrade
1888Pressrelease – Relatively new press release syndication site
Prnewswire.com – long standing old school press release distributor
PR.com – submit free press releases
Massmediadistribution.com – They charge $199 for Local Area Distribution, $299 for Nationwide Distribution, and $399 for Worldwide Distribution. This is significantly more expensive than the other options and I would be interested to know if anyone has found this company useful.

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1888PressRelease works specifically with PR firms to help promote regular news, articles and content.

1888PressRelease Coupon Codes

$50 off the Ultimate Plus plan: SPEC50UP
10% off coupon code: SAVEME10
8% off coupon: RTY8
$5 off any press release: GP5SPEC
$5 PR discount: PR5

Utilize 1888 Press Release as a free option to get your important news into the right markets.

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The Online Marketing Summit is priced much lower than traditional conferences, and this price point should be very appealing to a wide range of internet marketers.

Codes

Below is a discount code for the Seattle Show June 14, 2010
OMS coupon code JMAT20

Below is a promo code for the Online Marketing Summit hosted in Long Beach CA Show June 21, 2010
10% discount using the promotional code RDO10

This discount code will get you into the conference for only $295.20 down from the original $369.

Group Discounts

If you are registering a group of 3 or more people you may save 25% with discount code GROUP3.

Register a group of 5 or more people and save 30% with this coupon GROUP5.

Check back for discounts on other OMS regional events.

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