Netpaths Guide to SEO & Web Design

10% Discount PRweb Coupon Codes on All 2012 Press Releases

CVOS — Sun, 15 Jan 2012 18:34:05 +0000

January 2012 – 10% discount PRweb coupon will save you an average of over $150 per order plus a $75 Adwords credit with guaranteed same day placement*. The 2012 PR Web premium press release wire service is a very unique opportunity to get targeted traffic from authoritative news outlets. PRweb is the largest press release distribution outlet and is not known for giving out specials, so act now while the discount is still valid during the shopping season.

We have a special code to get this amazing deal, just use the unique link given to us by the PRweb marketing team below:

To claim your 10% discount click here.

This is a special deal for new accounts wishing to syndicate business news online to over 100 trusted news sources. The offer is to sponsor businesses looking for new exposure online through online promotional methods by driving free targeted traffic to your website. In addition, all the press release submission options include valuable backlinks to your site, which bring in perpetual benefits for search engine ranking. Using PRweb allows you to receive high quality links from trusted authority media properties, and this more than pays for the cost of the service.

This 10% off promo code works on all submission tiers, from the cheap basic submission to the advanced news release with links, embedded images and video.

This link will get you to the exclusive discount offer page.

Sending out successful press releases is an art and in order to get the right exposure it takes a lot of research and preparation to craft a winning piece.

The most important part is researching what keywords you should use in the release and have targeted landing pages setup on your website that will be linked from each keyword in your release. It is very important to pay for the enhanced distribution option that will allow multiple clean links back to your website. If you can insert 2 or more highly relevant keyword links to your site you will have the possibility of instantly gaining targeted, relevant, high quality links from authority news websites.

Distributing a press release on PRweb is the tactic used by our clients to get an instant boost in traffic, and long term exposure through major online media properties.

Signup Details

Register for a free account on PRWeb.com and register for a “Free Webinar” once you are in your account. On the left-hand side of “My Account” you’ll see the platform trainer, smiling at you.
Once you receive your confirmation Webinar email, login to prweb.com
Using your PRWeb.com coupon code will provide access to a free one-hour New User Orientation Webinar is offered twice per week. You will learn how to maximize your free top tier 10% PRWeb.com discount press release and incorporate it into your existing search engine marketing efforts in 2012.

This PRweb coupon link has no expiration date in 2012!

Notes from above

* $75 AdWords credit is only available with the two highest packages, for first time AdWords users in the U.S. and Canada

* Guaranteed same-day placement is only available if you purchase the $100 priority distribution, and then it’s contingent upon editorial approval. The top two packages have a one day turnaround, and the other packages have two day turnarounds.

A big shout out to the bloggers who are helping to promote prweb coupons. If you have a discount code, please leave them in the comments. Learn more from online marketing and PR experts from Empower Women Now entrepreneurs.

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Free $100 Adwords Coupon Codes for Google Paid Search Ads

CVOS — Mon, 09 Jan 2012 15:27:43 +0000

2012 Adwords Coupon Codes: I have been blessed by the Google Gods with free PPC money, and am sharing it with you. I have adwords coupon codes that are available for multiple accounts and will give you $100 off all pay per click advertising using the special link here.

Here is a new batch of $100 adwords coupons

6Q5Y-2LGA-UE9T-K8WL-FVZA
3J3B-2G6E-54CD-SX9U-9EW
6Q5Y-DKDZ-L4B8-RWDR-WMB2
6Q5Y-QJBC-3UNX-KQPQ-EKNA
3J3A-NYHN-MCHF-XNGH-8AS

So use these free vouchers on new Google Adwords accounts today:

3W5Q-JQBL-LWDV-W8KS-AF6
3W5Q-JPXC-VTBR-A4NX-8GN
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LT73-8P2Q-52D6-2D7A-HJN
LT73-8L6X-D2P9-TYWJ-V8E
LT73-8HDZ-4Q2A-GUJP-W8N
LT73-8EUG-EE62-ERAD-ZT6
3W5Q-JN7A-VP4R-6AM3-5P6
LT73-89JT-JWNM-WTPL-YYE
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3W5Q-JMBG-T35Y-8KVJ-QM6
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3W5Q-JLFG-X46W-EZZW-6HE
LT73-7NCX-UREB-CDLM-W3W
LT73-7KP5-E4A4-U8Q3-YJE
3W5Q-JKL8-G5PS-RHXP-Z5W
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LT73-7B8X-WT2N-SMFH-XT6
5chb-l3gr-42dg-mmf6-bkna
5jnp-v495-m8ag-7w7p-3hjj

DN92-89TT-X69H-43XF-C6S
Here is a special trick to get your ads into your ads into prospects email accounts.

Adwords Free Money

Coupons can only be used on new accounts, one per account, and they do not work with invoicing or manager-defined spend and expire after a single use.

To existing users with adwords accounts, these discount codes need to be used with a new ad account. Google is constantly adding new codes, discounts and sales landing pages. Here is the new URL for the discount offer at google.com/adwords/offer

To apply the 2012 voucher, once you’ve created a new account and completed the billing details, click on the ‘Billing Preferences’ tab, and enter the voucher code when prompted.

Don’t delay, activate this $100 promo coupon before it expires.

Share your love in the comments, through tweets and bookmark this site as there will be more promotional code offerings in the future.

Here is a link to activate your Google Adwords Coupon: Get My Adwords Coupon Now

Please tell us how you are using your free Google money in the comments.

*bonus tips*
Look for domain name registrars and web hosting companies that offer Adwords credits for new accounts.

Google and Chase Bank are offering a free webinar with a $100 adwords coupon to all attendees. Just watch this adwords webinar and get your offer code
http://www.google.com/ads/offers/chase.html

More 2012 adwords coupons coming soon, stay tuned for huge special offers.

Thanks for reading our web design and SEO blog. Get the full post online Free $100 Adwords Coupon Codes for Google Paid Search Ads and tell us your thoughts. Netpaths Guide to SEO & Web Design - Simple Search Engine Optimization Steps

Optimizing Facebook Ads and Maximizing Facebook ROI

danstelter — Fri, 23 Dec 2011 23:37:25 +0000

Advertising on Facebook is essential as it is the number one search term, and the place where people spend the most time online.

Facebook captures over 4% of all internet time spent by people in the US.

Here are the importance of elements in your Facebook ad.

The importance of the 3 parts of a Facebook ad unit:

Image: 70%
Body text: 20%
Title: 10%

So by focusing on the image you use, and testing different visual elements you can create a high performing and profitable ad.

Testing different kinds of images reveals the most effective visuals:

Cleavage
Recognizable Brands
Blended Images

Yes, the data shows that busty women perform the best, by far receiving more clicks than the second most popular image type of branded images. So if you want to sell a lot of product, try using these results to choose the image that drives clicks.

Below is a presentation outlining the unique challenges faced by online social networks and how to best target social media websites.

Thanks for reading our web design and SEO blog. Get the full post online Optimizing Facebook Ads and Maximizing Facebook ROI and tell us your thoughts. Netpaths Guide to SEO & Web Design - Simple Search Engine Optimization Steps

Large Facebook Pages Get 1 Click Per 1000 Fans

CVOS — Fri, 25 Nov 2011 16:55:07 +0000

Links Posted in a users news feed have a 0.14% CTR, 1 Click Per 715 impressions according to an analytics study conducted by EdgeRankChecker.com. A brief summary of this ranking data: if you want to make money from your facebook followers, create a system to monetize fans on your facebook page.

Fan Pages receive 0.00093 clicks per fan, approximately 1 click per 1000 fans. As a social media marketer you will need to accumulate a significant amount of fans to drive significant traffic to external websites. Getting people to click away from facebook is the biggest challenge for businesses and the main method of deriving a return on investment from the worlds’ largest social network.

Most large brands have at least 100,000 fans, and the Posts by these companies with less fans have a much higher CTR. For facebook Pages with over 1,000 fans, link posts still only have a 0.35% CTR, 1 click per 280 impressions, 0.00236 clicks per per fan, an average of 1 click per 424 fans.

What this means is that having a high number of Facebook followers is not an indication that you will make money. Over 99% of your followers will not click your links, so monetizing these users must be done on Facebook, not on your website.

Thanks for reading our web design and SEO blog. Get the full post online Large Facebook Pages Get 1 Click Per 1000 Fans and tell us your thoughts. Netpaths Guide to SEO & Web Design - Simple Search Engine Optimization Steps

Google Bombing – The Real Google Bombers

CVOS — Thu, 24 Nov 2011 06:04:18 +0000

Google Bombing is a method that an SEO can use to manipulate the search engine results through link manipulation. If you have a coordinated effort of creating backlinks to a single page using specific anchor text, you can get a page to rank for nearly any keywords that you choose.

This method is much less effective now, as Google is better at parsing page meaning, writing intent, and backlink authority. Simply pointing 100 links with exact match anchor text is no longer a guaranteed way to get top page search engine rankings.

We decided to take a trip down search engine memory lane and are showing some light hearted photos of google bombers.

Google Jet Bomber

G Bomber Striker

Google Bombing Stratofortress

Google Bomb

Oldschool Google Bomber

To the professional and amateur SEO’s here we need your feedback. Please add any notable google bombs in the comments: have you been able to make a page to rank just from getting a lot of targeted links pointing to it?

Thanks for reading our web design and SEO blog. Get the full post online Google Bombing – The Real Google Bombers and tell us your thoughts. Netpaths Guide to SEO & Web Design - Simple Search Engine Optimization Steps

Video Search Engine Optimization Using Sitemaps, UGC, Metadata and Descriptive Text

CVOS — Thu, 17 Nov 2011 14:56:11 +0000

Optimizing videos for the major search engines is not difficult, and a bit like regular SEO was back in 1999. There are still many tricks you can use to dominate positioning.

The main tools for video SEO

Video Sitemaps
Embedded Video Metadata
User Generated Content (reviews, citations, video responses, embeds)
Surrounding Text and Keywords

Use video sitemaps, they are very powerful if you have a large amount of video content. Have adjectives surrounding the video on the page, this can help the video to display.

Check videos from Yoast, they have good metadata and use different cannonicalization than youtube and are well linked. He is good at getting standalone videos to rank in Google.

Updating the video sitemap can help you to allow youtube to subsidize the bandwidth while allowing your website to appear as the video result.

To get your videos to rank: metadata, ugc, sitemaps, surrounding text.

Videos: posted or hosted.

Posted video SEO: existing traffic with critical mass, better ability to rank. Use similar video content with different keyword tagging and submit to multiple video search engines to get multiple rankings. Search engines have problems with duplicate multimedia content.

You can go commando, and use the video as the main conversion element.

Benefits of hosted video SEO you have control, encoded metadata, can carpetbomb with content and the search engines will love it.

top ranking factors: title/desc/kw tags, annotations, thumbs up, video responses, embeds, playlists, rankings, links, comments, flagging, channel views, share, subscribers, age of video, view count.

On Page Video SEO – confirm using on page elements that the video is what you say it is.

in file video metadata: author, title, date, description, keywords. Have multiple formats for people mpg, mp4, wmv so you don’t loose people.

Site Structure: unique URL’s, one video per page, embedded players – not popups, have nav links to video pages.

Use social tools: comments, social sharing icons.

Can take corporate videos, add a few seconds at the beginning and the end with words and you can get these ranked better. Take a long show and cut it into clips. Submit the dozen short clips and link all to a main full length clip.

Not much difference between classic SEO and multimedia/ video SEO.

If you need to use a CDN or externally hosted service such as Bright Cove list the pages on your site in your video sitemap, and the video file link on their site. Exclude URL’s on the external hosted content website and you can get your pages to show up in the search results.

View more youtube statistics for PR professionals.

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50% off BOTW Promo Code 2011 Directory Discount Coupon

CVOS — Wed, 09 Nov 2011 17:57:37 +0000

New 2011 – Best of the Web is one of the few paid directories that I find worthwhile submitting to – Get 50% off with code STUFFED50.

Best of the Web is one of 3 main trusted directories along with Yahoo and Dmoz. This active 2011 BOTW promo code will save you a substantial amount of money on a cheap directory submission and will also get you into the blog directory for only $120 here only.

Having a clean link from Botw.org will give your site a boost from an authoritative site that has been online since 1994.

Use our special links eligible to upgrade to a Premium Business Listing for only $4.95! Just use this BOTW coupon Code for the amazing discount: BOOST

One current benefit of using BOTW.org is frequent discounts and promotions
15% discount code SAVE15
25% discount code BDAY25
Current super promo click here FEB20

Current 30% BOTW discount coupon link: PUBCON
Current 20% BOTW discount coupon link: SAVEBIG

Below is a list of worthwhile general web directories listed in order of importance, and are all directories that are still worth submitting your site in.

Quality Web Directories

Yahoo
Dmoz
Business.com
BOTW
JoeAnt
GoGuides
Jayde
Skaffe

Also for best of the web users and affiliates, this promotion code is usable for the rest of 2011.
So you can save 25% and earn your regular discounts on premium ad slots above all the other listings. This works out to a big discount on the directory submission and review fee.

$239.95 * .25 = $179.96 cost for your directory listing
$179.96 * .30= $53.99 for additional yearly premium placements
$125.97 for the BOTW review team

Thanks for reading our web design and SEO blog. Get the full post online 50% off BOTW Promo Code 2011 Directory Discount Coupon and tell us your thoughts. Netpaths Guide to SEO & Web Design - Simple Search Engine Optimization Steps

Local SEO Strategies To Get Ranked For Geo Specific Keywords Pubcon Conference

CVOS — Wed, 09 Nov 2011 03:11:01 +0000

This is a recap from a local city search engine optimization session at the Pubcon marketing conference. If you want to attend this fantastic conference, checkout our pubcon coupons for discounts.

Google is hungry for new data and uses QDF – Query Deserves Freshness, results with a timestamp and from news and blogs.

Video/images are important for universal search. Organic Local Optimization is getting listed in your city keywords.

Sometimes it is bad to get universal results, if people click on a video that does not convert it can kill your conversion, and is worse than having a classic ranking that links straight to your main website.

Different topics get treated differently in search results.

Google Review Document:

1. Named Entities
2. Action queries – focused on what you do
3. Location Details
4. Reviews/Citations/Comments

What percentages of search phrases are multi-intent, a keyword may have multiple meanings that can destroy conversions.

Geo identifiers, using a search query with a city name depends on word order with city name either first or last. Reversing the city name location can give you a different result.

Which queries allow organic results above the local search results box, these should be targeted.

Example articles.latimes.com aggregates SEO’d content that gets much better rankings.

Build microsites for a specific city to get that local ranking, even better if you can use a city keyword domain name such as carpetcleanerlosangeles.com .

Google keyword tool and instant search results have different keyword results, usually the instant is better as it has more hyperlocal results. The G KW tool strips out lots of specific and geo specific results. The solution is to pull keyword data from multiple sources then normalize the results.

Getting local results using microsites can be a good strategy that does not dilute your main website, and works well for larger brands. For a local business, creating multiple microsites is not the best strategy.

The google panda update has google focused more on holistic website quality rather than page quality. If your entire website is relevant, you will get more long tail keyword rankings.

Using press releases with community focused events in your local papers and getting citations from city focused businesses are a huge plus.

Thanks for reading our web design and SEO blog. Get the full post online Local SEO Strategies To Get Ranked For Geo Specific Keywords Pubcon Conference and tell us your thoughts. Netpaths Guide to SEO & Web Design - Simple Search Engine Optimization Steps

Essential Pages Your Website Must Have To Be Ranked Well in Search Engines

CVOS — Thu, 03 Nov 2011 22:04:57 +0000

I’ve been spending a lot of time looking over websites not ranking in Google I see a mistake fairly often that is easily corrected.

Search Engines won’t rank you as well if you are missing the following pages.

Important Pages You Must Have

A contact us page
A privacy policy page
An About Us Page

It’s true. So if you don’t have those pages on your site then you are letting your competitors take your rankings.

The reason that this is so important for search engine optimization is because Google only wants to rank quality websites that have real businesses backing them. If a search engine spider is trying to identify a thin affiliate site or autogenerated website, it looks for signals indicating authenticity and quality. If you are trying to hide your identity or conceal company details this does not send a signal that your website should be presented to potential searchers.

Other SEO signals you can use to show search engines that you are a quality business and should have a high ranking are leaving WHOIS data unprotected and use real company information. It is common for scammers to hide the WHOIS domain name registration contact details so people cannot complain to them. Make your site trustworthy and present as much company information as you can by being open, honest and forthcoming with company details and product information.

Providing a detailed customer service page, comprehensive instructions on how to get product information or return products are new social signals that Google and the other search engines are using to rank websites.

SEO is evolving, and to compete you need to open up.

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The Golden Circle Shows You How Great Leaders Connect with Users

CVOS — Wed, 26 Oct 2011 13:44:54 +0000

I love this TED talk and invite you to watch it, it’s only about 20 min long. This shows you on how great leaders inspire action and what makes people buy your products.

The key points are don’t tell people your title, or your company’s title, tell them what you do. tell them what problems you solve and why you do it – what is the purpose of your organization.

Why – the core of your beliefs, your inner drive to work to achieve remarkable results
How – how your product or service solves problems
What – basic definition

The golden circle is rooted in biology, not psychology. Biologically people respond to the why, not the what. “People don’t buy what you do, they buy why you do it”.

I do what I do because it makes a significant difference in peoples lives, it’s very transformative and I love being part of that.

Simon Sinek: How great leaders inspire action

Thanks for reading our web design and SEO blog. Get the full post online The Golden Circle Shows You How Great Leaders Connect with Users and tell us your thoughts. Netpaths Guide to SEO & Web Design - Simple Search Engine Optimization Steps