Aug 26
Google Adwords Quality Score Pricing Explanation Video
Search Engine Marketing, Search Engines Add commentsEstimated reading time: 0 minutes, 45 seconds
Google AdWords Uses Quality Score to Determine How Much You Pay Per Click
The Google PPC system does not simply work on the basic algorithm of the higher your bid per click, the higher your position. Ads are positioned using a dynamic bidding system which does millions of calculations per day to adjust results in a real time auction system.
Quality Score is a biased bidding system, which rewards advertisers for higher numbers of ad clicks. The more clicks your ad garners, the lower price you will have to pay relative to your competitors.
How to improve your quality score
- increase your click through rate (CTR)
- focus on keyword relevancy
- improve landing page quality – relevant, transparent and directly related to your keyword bids increase page load time
Even increasing your CTR by 0.01% a can be enough to bump your aggregate keyword quality score up and reduce your overall costs dramatically.
Related posts:
- Factors Contributing to Adwords Quality Score
- Slow Hosting Affects Adwords Quality Score
- Webmasters Purchasing Google Adwords Accounts with High Quality Scores
- Google Search Quality Engineer Udi Manber
September 22nd, 2009 at 3:44 pm
Thanks! Good stuff here about SEO and online marketing with adwords, I appreciate your unique insight and personal stories about optimizing PPC campaigns.
October 20th, 2009 at 10:56 am
I didn’t know these PPC quality score tips for adwords, this will help me with future PPC campaigns.
January 4th, 2010 at 9:40 am
This is swell in terms of search engine optimization help videos. You won’t find a better PPC video than this.
October 8th, 2011 at 6:21 am
This is swell in terms of search engine optimization help videos. You won’t find a better PPC video than this.