Apr 30

How To Increase Conversion Rates & Have Breakout Sales

Search Engine Marketing Add comments

Great post by Grok about increasing conversion rates using data you already have.  Its not a question of installing 50 statistics programs to measure every action taken by a web visitor, its finessing your site pages to make them appeal to your specific userss.

If this is your situation:

  • You know WHO your customers are.
  • You know WHAT your customers are doing and not doing on your site (i.e., web metrics).
  • You actually know WHY they’re not converting.

Now what? Do you now know HOW to convert them? Grok has some answers:

Every client we’ve dealt with has had enough WHO, WHAT, and WHY information on-hand to make a positive impact on their conversion, but most have yet to figure out HOW to leverage this information to maximize and optimize their conversion rate.

Rather than relying on lifeless statistics, ask some warm blooded users about your site and get direct feedback.  CrazyEgg is a great place to start to pinpoint where your users click, but watching real people interact with your site is priceless.

To see your e-commerce sales increase, do more focus groups. Even if it is a group of 3.

Related posts:

  1. Surefire Ways To Increase Product Sales Using Photos
  2. Gift Cart Optimization Can Increase E-Commerce Sales
  3. Finding The Best Web Design Conversion Elements
  4. Increase Conversions 20% by Clicking Here
  5. Increase Ecommerce Site Visitor Conversions

2 Responses to “How To Increase Conversion Rates & Have Breakout Sales”

  1. Article DIrectories Says:
    February 18th, 2009 at 11:21 pm

    I really liked your blog! I just added you to my bookmarked. Keep up the good work.

  2. Jeff Powers Says:
    April 16th, 2009 at 2:07 pm

    Thanks everyone for the great insight and post here.Its great when everyone can share ideas and expirence with others and when it makes a differnce as well.i will be making a contribution here as well.thanks