How To Increase Site Speed For Google’s Page Load Algorithm Changes
Search Engine Optimization, Search Engines, Web Development Add comments
Google and Matt Cutts announced that site speed is now a factor in Google’s ranking algorithm, this means you need to refine your websites and remove all unnecessary code. Clean coding is good coding, and will make your websites easier to update, maintain, and upgrade in the future.
One thing to note: Page load time is a small factor and will not be given the weight that other factors have; relevance, topicality, reputation, value-add, backlinks, keyword usage are all much more important ranking signals. Google uses over 200 elements in their search engine ranking algorithm, and page speed will affect less than 1% of all current search results.
Here are some page speed optimization tips that will help you decrease website load time.
Coding Best Practices For Fast Websites
- Make Fewer HTTP Requests
- Use a Content Delivery Network
- Add an Expires Header
- Gzip Components
- Avoid Redirects
- Put Stylesheets at the Top
- Put Scripts at the Bottom
- Avoid CSS Expression
- Make JavaScript and CSS External
- Reduce DNS Lookups
- Minimize JavaScript
- Remove Duplicate Scripts
- Configure Entity Tags (ETags)
- Make AJAX Cacheable
- Remove External Third Party Scripts Such As: analytics, widgets, graphical icons, comments, social media (you can move th on your own server)
The insight behind these best practices is the fact that only 10-20% of the browser response time is spent getting the HTML document to the end user. Spend your time on the 80-90% that is hidden behind the page to make your pages noticeably faster. This is for optimizing the way servers and browsers handle that 80-90% of the user experience with advanced webpages.
For more information and further reading about site speed algorithm changes
Steve Souders’ 14 Rules for Faster-Loading Web Sites
More page load time information at seomofo
Improve the performance of your website with Google site speed
Intenseblog tips to optimize html pages for fast loading times.
Related posts:
- Anatomy Of Googles Search Engine Results Page
- Increase Ecommerce Site Visitor Conversions
- Googles Link Battle
- Marketing Agency Creates Speed Limiters Ad
June 2nd, 2010 at 9:32 am
My life is hands down better now that I understand Google’s algorithms. Page speed is the future of the Internet.
June 7th, 2010 at 6:18 pm
I found your blog was the only one that mentioned page load times as a search engine ranking factor. Time to get off Godaddy!
June 7th, 2010 at 8:45 pm
How To Increase Site Speed For Google's Page Load Algorithm Changes…
… the user experience with advanced webpages. For more information and further reading about site speed algorithm changes. Steve Souders’ 14 Rules for Faster-Loading Web Sites … Shawn Fuson Says: June 2nd, 2010 at 9:32 am. My life in google is hands down …
June 29th, 2010 at 3:51 pm
One of the best sites I have found that discuss why you should optimize your site for loading speed.
July 23rd, 2010 at 8:55 pm
I found it notable that Google is using website speed, but Bing/Yahoo are not.
December 4th, 2010 at 1:08 pm
Hi just thought i would tell you something.. This is twice now i’ve landed on your blog in the last 2 days hunting for SEO information.
January 27th, 2011 at 5:28 pm
These tips to increase site speed are helpful. Our analytics tell us that site speed won’t help your rankings much, but it can definitely hurt them.
June 6th, 2011 at 8:30 am
Real nice design and style and wonderful site speed tutorial.
September 3rd, 2011 at 12:09 am
which thing exactly slowing down your site. Since, speed of your site is necessary for better SEO these days, so make it load faster. You can also use famous tools like: YSlow and Google page labs.
December 7th, 2011 at 12:33 am
what’s your opinion into the future with the search engine optimization industry? I have been facing a number of tough problems in my company, and need to understand the new SEO methodology.
December 28th, 2011 at 6:40 pm
We use cartoons to help demonstrate web marketing services.
January 12th, 2012 at 4:29 pm
Your site appears great, that i’m happy i have found one thing I can do to make by website load faster.