How To Increase Site Speed For Google’s Page Load Algorithm Changes

Search Engine Optimization, Search Engines, Web Development Add comments
Estimated reading time: 1 minute, 32 seconds

site speed chart Google and Matt Cutts announced that site speed is now a factor in Google’s ranking algorithm, this means you need to refine your websites and remove all unnecessary code. Clean coding is good coding, and will make your websites easier to update, maintain, and upgrade in the future.

One thing to note: Page load time is a small factor and will not be given the weight that other factors have; relevance, topicality, reputation, value-add, backlinks, keyword usage are all much more important ranking signals. Google uses over 200 elements in their search engine ranking algorithm, and page speed will affect less than 1% of all current search results.

Here are some page speed optimization tips that will help you decrease website load time.

Coding Best Practices For Fast Websites

  • Make Fewer HTTP Requests
  • Use a Content Delivery Network
  • Add an Expires Header
  • Gzip Components
  • Avoid Redirects
  • Put Stylesheets at the Top
  • Put Scripts at the Bottom
  • Avoid CSS Expression
  • Make JavaScript and CSS External
  • Reduce DNS Lookups
  • Minimize JavaScript
  • Remove Duplicate Scripts
  • Configure Entity Tags (ETags)
  • Make AJAX Cacheable
  • Remove External Third Party Scripts Such As: analytics, widgets, graphical icons, comments, social media (you can move th on your own server)

The insight behind these best practices is the fact that only 10-20% of the browser response time is spent getting the HTML document to the end user. Spend your time on the 80-90% that is hidden behind the page to make your pages noticeably faster. This is for optimizing the way servers and browsers handle that 80-90% of the user experience with advanced webpages.

For more information and further reading about site speed algorithm changes

Steve Souders’ 14 Rules for Faster-Loading Web Sites
More page load time information at seomofo
Improve the performance of your website with Google site speed
Intenseblog tips to optimize html pages for fast loading times.

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16 Responses to “How To Increase Site Speed For Google’s Page Load Algorithm Changes”

  1. Shawn Fuson Says:

    My life is hands down better now that I understand Google’s algorithms. Page speed is the future of the Internet.

  2. Barias Voskamp Says:

    I found your blog was the only one that mentioned page load times as a search engine ranking factor. Time to get off Godaddy!

  3. How To Increase Site Speed For Google's Page Load Algorithm Changes | Intenseblog.com Says:

    How To Increase Site Speed For Google's Page Load Algorithm Changes…

    … the user experience with advanced webpages. For more information and further reading about site speed algorithm changes. Steve Souders’ 14 Rules for Faster-Loading Web Sites … Shawn Fuson Says: June 2nd, 2010 at 9:32 am. My life in google is hands down …

  4. Charlyn Mahaxay Says:

    One of the best sites I have found that discuss why you should optimize your site for loading speed.

  5. Sam Frescone Says:

    I found it notable that Google is using website speed, but Bing/Yahoo are not.

  6. M Dally Says:

    Hi just thought i would tell you something.. This is twice now i’ve landed on your blog in the last 2 days hunting for SEO information.

  7. Frank Simmons Says:

    These tips to increase site speed are helpful. Our analytics tell us that site speed won’t help your rankings much, but it can definitely hurt them.

  8. Ryan P. Jama Says:

    Real nice design and style and wonderful site speed tutorial.

  9. How to Check Your Website Performance | News of Delhi Says:

    which thing exactly slowing down your site. Since, speed of your site is necessary for better SEO these days, so make it load faster. You can also use famous tools like: YSlow and Google page labs.

  10. Jose Says:

    what’s your opinion into the future with the search engine optimization industry? I have been facing a number of tough problems in my company, and need to understand the new SEO methodology.

  11. wade Says:

    We use cartoons to help demonstrate web marketing services.

  12. Vaughn Says:

    Your site appears great, that i’m happy i have found one thing I can do to make by website load faster.

  13. wendy caono Says:

    I was studying some of the seo content supposed to make our site faster, but we still take 3 seconds to load.

  14. Mcgougan Says:

    The sitespeed algorithm is broken, google is not accurately measuring our site.

  15. Sylvester Bortignon Says:

    SEO is for people who don’t know how to write well. And if you can’t afford a fast web server then just get out of the game.

  16. @Annettekhy Says:

    Seriously does everyone else spend a lot of time on-line waiting for SEO’s blog sites to load – I’m glad Google penalizes slowness!

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