Mad Libs Form Style Increases Conversions Up To 40%

Conversion Rate Optimization, Search Engine Marketing Add comments
Estimated reading time: 0 minutes, 32 seconds

How to you encourage more people to fill out your landing page forms? tested a form using a narrative format and presented input fields to people as blanks within sentences, Mad Libs style.

I haven’t done MadLibs since elementary school, but it worked: they realized an increase in conversions of 25% to 40%.


This is the most innovate conversion rate optimization I have seen in a long time, and you should use it before it becomes widespread, commonplace and ignored. Back in the 1990’s banner click rates were high before the novelty of flashing graphics on a webpage wore off.

Squeeze page image via Luke Wroblewski and QuadsZilla.

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5 Responses to “Mad Libs Form Style Increases Conversions Up To 40%”

  1. Pirham Chang Says:

    I have seen consistent 20% conversion lift on other sites using narrative style landing pages.

  2. Mara Eiden Says:

    I need some advice for my blog squeeze page – do madlib forms work on content sites?

  3. Justin Benjamin Says:

    Real web entrepreneurship requires taking risks, and using Mad Libs is definitely a risk. If you can find innovative coders your startup will have a great chance at success.

  4. Grubb Ellis Says:

    I think the narrative form style you present are great. I want to know if it will work on my digital mobile app download site.

  5. Jason Gawner Says:

    I read some conversion posts from other blogs, also have saved your feed during the last month. What is your prediction of SEM?

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