Comments on: MSN AdCenter Confusing Advertisement Award http://www.netpaths.net/blog/msn-confusing-advertisement-award/ Simple Search Engine Optimization Steps Fri, 12 Mar 2010 14:11:30 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: CVOS http://www.netpaths.net/blog/msn-confusing-advertisement-award/comment-page-1/#comment-1019 CVOS Fri, 01 Feb 2008 03:28:47 +0000 http://www.netpaths.net/blog/msn-confusing-advertisement-award/#comment-1019 Nothing personal Mel. It was not clear to me that this was intended for marketers, and it seems your main target is the general market. All marketers I have talked with regarding these videos were as dumbfounded as I was - they just make no sense and are not easy to follow. Nothing personal Mel. It was not clear to me that this was intended for marketers, and it seems your main target is the general market.

All marketers I have talked with regarding these videos were as dumbfounded as I was – they just make no sense and are not easy to follow.

]]> By: MelC http://www.netpaths.net/blog/msn-confusing-advertisement-award/comment-page-1/#comment-1017 MelC Thu, 31 Jan 2008 11:39:24 +0000 http://www.netpaths.net/blog/msn-confusing-advertisement-award/#comment-1017 I'm a little confused CVOS - Who do you think our target market is if it isn't marketers? The video says at the end that it's by Microsoft Digital Advertising Solutions which is our digital marketing arm. I’m a little confused CVOS – Who do you think our target market is if it isn’t marketers? The video says at the end that it’s by Microsoft Digital Advertising Solutions which is our digital marketing arm.

]]> By: CVOS http://www.netpaths.net/blog/msn-confusing-advertisement-award/comment-page-1/#comment-1009 CVOS Fri, 25 Jan 2008 20:38:54 +0000 http://www.netpaths.net/blog/msn-confusing-advertisement-award/#comment-1009 Mel I understand the videos were created to be confusing, and to this end it is good linkbait, as they have gotten a lot of blog mentions. However your largest target market is not a marketer and does not read marketing blogs so they will have no reference for the context when they view these videos. The adcenter videos may win an art award for being edgy & unique but they will not sell your service to normal people. Mel I understand the videos were created to be confusing, and to this end it is good linkbait, as they have gotten a lot of blog mentions.

However your largest target market is not a marketer and does not read marketing blogs so they will have no reference for the context when they view these videos.

The adcenter videos may win an art award for being edgy & unique but they will not sell your service to normal people.

]]> By: MelC http://www.netpaths.net/blog/msn-confusing-advertisement-award/comment-page-1/#comment-1007 MelC Fri, 25 Jan 2008 09:28:54 +0000 http://www.netpaths.net/blog/msn-confusing-advertisement-award/#comment-1007 Hi CVOS - The research that followed the videos has spoken to thousands of marketers around the world: http://www.melcarson.com/context-matters-those-microsoft-videos-in-context.html - The point of the the videos was to be slightly confusing as so much advertising can be. It's not just about adCenter either, it's about any online advertising. Context matters! Hi CVOS – The research that followed the videos has spoken to thousands of marketers around the world: http://www.melcarson.com/context-matters-those-microsoft-videos-in-context.html – The point of the the videos was to be slightly confusing as so much advertising can be. It’s not just about adCenter either, it’s about any online advertising. Context matters!

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