Comments on: New Tribune Media Owner Has No Web Sense http://www.netpaths.net/blog/new-tribune-media-owner-has-no-web-sense/ Simple Search Engine Optimization Steps Mon, 15 Mar 2010 19:17:34 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: The Naked SEO Guide from Netpaths » Classified Ads On Facebook, Selling To Broke Students http://www.netpaths.net/blog/new-tribune-media-owner-has-no-web-sense/comment-page-1/#comment-134 The Naked SEO Guide from Netpaths » Classified Ads On Facebook, Selling To Broke Students Sat, 19 May 2007 02:59:00 +0000 http://www.netpaths.net/blog/new-tribune-media-owner-has-no-web-sense/#comment-134 [...] Old media beware. [...] [...] Old media beware. [...]

]]> By: The Naked SEO Guide from Netpaths » Time Doesn’t Stand Still At Warner’s last Stand http://www.netpaths.net/blog/new-tribune-media-owner-has-no-web-sense/comment-page-1/#comment-130 The Naked SEO Guide from Netpaths » Time Doesn’t Stand Still At Warner’s last Stand Sat, 19 May 2007 01:39:36 +0000 http://www.netpaths.net/blog/new-tribune-media-owner-has-no-web-sense/#comment-130 [...] new players like Google to be enemies in the forest. In a recurring theme, media owners have a complete misunderstanding of Google and web search. The Googles of the world, they are the Custer of the modern world. We are [...] [...] new players like Google to be enemies in the forest. In a recurring theme, media owners have a complete misunderstanding of Google and web search. The Googles of the world, they are the Custer of the modern world. We are [...]

]]> By: admin http://www.netpaths.net/blog/new-tribune-media-owner-has-no-web-sense/comment-page-1/#comment-5 admin Tue, 10 Apr 2007 03:30:11 +0000 http://www.netpaths.net/blog/new-tribune-media-owner-has-no-web-sense/#comment-5 Google is getting much better at local news and listing local businesses. If you do a local search for a <a href="http://www.google.com/search?q=torrance+florist" rel="nofollow">local florist</a> for example, you get a map of the area and 3 businesses listed on the map. There is also the option to refine your search to the specific area only. Google is doing local well, and absolutely beats the newspaper classified ads. For local news, yes local writers will need to create this content, however many journalists are freelance and also blog. Many people only get their news online, and most of those users first use a search engine to find news and a news outlet second. Google is getting much better at local news and listing local businesses. If you do a local search for a local florist for example, you get a map of the area and 3 businesses listed on the map. There is also the option to refine your search to the specific area only.

Google is doing local well, and absolutely beats the newspaper classified ads. For local news, yes local writers will need to create this content, however many journalists are freelance and also blog. Many people only get their news online, and most of those users first use a search engine to find news and a news outlet second.

]]> By: Lucas http://www.netpaths.net/blog/new-tribune-media-owner-has-no-web-sense/comment-page-1/#comment-2 Lucas Sun, 08 Apr 2007 00:56:29 +0000 http://www.netpaths.net/blog/new-tribune-media-owner-has-no-web-sense/#comment-2 Local newspapers have zero risk of being completely dependent on Google for providing traffic as long as they maintain the strength of their local brand. It's actually the reverse. When it comes to local, Google depends on newspapers for traffic. It depends on newspapers letting Google index their sites to supply the search engine and news site with content. If someone hears about something going on in their community and then Googles it, it works for Google when that person finds an answer. Most of the time that answer really comes from the newspaper. If the reader didn't find the answer on Google, where would he or she look next? Probably the newspaper. And that's what's really at stake here. Who are you going to look to first for local information? Google or the newspaper? The answer to that question is at least part of what determines whether newspapers survive. Local newspapers have zero risk of being completely dependent on Google for providing traffic as long as they maintain the strength of their local brand.

It’s actually the reverse. When it comes to local, Google depends on newspapers for traffic. It depends on newspapers letting Google index their sites to supply the search engine and news site with content.

If someone hears about something going on in their community and then Googles it, it works for Google when that person finds an answer. Most of the time that answer really comes from the newspaper.

If the reader didn’t find the answer on Google, where would he or she look next? Probably the newspaper.

And that’s what’s really at stake here. Who are you going to look to first for local information? Google or the newspaper? The answer to that question is at least part of what determines whether newspapers survive.

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