Finally, real interaction between GPS handhelds and Google Earth. Trimble has partnered with Google to integrate GPS data with phones and other handheld devices with the Google mapping software. Get the layer for the google earth software and you will see little green hikers on the map. Clicking the hiker icons will reveal data, comments and photos from other users who have done that particular hike.Details
I tried to make a comment on this post, but Wired does not allow comments on this article. Oh well, their loss.
I’ve read several interviews with Eric Schmidt and what really strikes me is his sense of giving and dedication to teaching and sharing. Doing interviews is tremendously time consuming, but he is constantly sharing information.
Several things stand out is the company struggles in the early years. Google almost split up because of a disagreement on how to structure an advertising deal with AOL. AOL ended up getting stock options and guaranteed revenue on ad sharing, which made them a lot of money.Details
Social media marketing is an intensely fast-paced environment, and in order to be effective agencies and brands must continuously ask themselves how return on investment and success can be measured.
For different brands and businesses, the hallmarks of success are more signups, business and subscribers; but there is no doubt that drawing traffic to your website is a basic component of how social media can contribute to the success of any focused digital marketing campaign.
In drawing traffic to your site, you need to consider perhaps the most powerful influence on how many visitors you attract: the search engines, mainly Google.Details
In order to make a good impression, you must have something to say. This is as true in the world of the Internet as it is in the physical world.
Saying your piece is not difficult to do in Internet forums, discussion boards and blogs. Best of all, you can drive traffic to your own blog and increase your readership by doing so.
Not every comment you post, however, will make the right impression or even be read in the first place. In order to avoid wasting your time and the opportunities available to you, you should comment in the most effective way. Here are seven ways to do so.Details
If you have yet to discover the value of embeddable content widgets in linkbuilding, read on. Rich media, such as videos and infographics, draw attention and drive traffic, but interactive media, such as widgets that you cab place on any website, can truly build good long term links.
A widget is a simple, graphic-oriented, interactive piece of software. These programs are typically presented with aesthetically friendly user interfaces and have basic functions, such as providing data or calculations, based on user input.
Designing your widget
Before thinking in terms of SEO, there are several basic factors to consider when designing your widget. Your widget should be attractive, easy-to-use, and load quickly (be sure to keep front end coding to a minimum).
The Pubcon search engine marketing and webmaster conference & expo will be held in Austin in 2013 and we have pubcon discounts for this event in the North Hall of the Las Vegas Convention Center, Las Vegas, USA. All the top SEO’s will be there, and we usually give up a lot of insider information. SEO’s really share their tips and tricks for getting it on with Google. Click here to get your pubcon discount code.
This is a fun conference with tons of afterparties. One of the coolest parties last year was at the Wynn casino in the bar next to the huge pool and waterfall.Details
When you launch a website, it is important that a variety of things are set up, including search engine optimization and link verification. However, when a website is updated or changed it is important to make sure that everything is still working as it should be.
Websites filled with links that go to nowhere or pages that are not indexed by search engines will harm your business and reputation. To ensure that a website runs smoothly, whenever an update is made, it should be viewed by a real person and tested with an online tool.
Here are five free online tools to run these tests and validate your website.Details
Google recently rolled out a new algorithm update that has affected 3% (according to Google employee Matt Cutts) of common web keyword searches. The newly released update is called Google Penguin and its aim is to increase search relevancy by penalizing websites that use unethical SEO tactics to increase their site’s Page Rank. The main tactics that affected were automated link building strategies including large automated blog networks, excessive forum/comment/profile links, links from pages that receive no traffic and run of site links.
The aim of this new algorithm is to reward sites that have high quality content, have high engagement, a low bounce rate and use natural link building strategies. This caused severe disruption for many business owners, and has had a negative affect on many high quality businesses.
Google will continue to improve their algorithm and it will concentrate on eliminating spammy websites and many SEO experts believe that the changes that Google is implementing will permanently change how SEO works for website owners. The two recent algorithm that was implemented by Google in determining a site’s positioning in Search Engine Result Pages (SERPs), the Panda and Penguin updates, aims to fight black-hat SEO and automated link building techniques.Details
As online marketers we spend a lot of time coming up with awesome content to drum up publicity, social buzz and, ultimately, links for our websites. But how much time do we actually spend promoting that content?
It’s entirely natural to concentrate all our energies on the creation side of things – after all, only good material will get you noticed – and, once that content treadmill starts turning you don’t want to slow it down. So the tendency is to fire and forget; to publish your sweet, sweet content and then move on to the next piece right away.
Unfortunately this approach leads to your epic content – over which you sweated for many an hour – hardly making a splash in that big ocean we call the internet. Instead it undeservedly sinks without trace, all that potential lost forever (or at least until James Cameron turns up with a submersible and a camera crew).Details
Although Google algorithm updates usually make the headlines on tech blogs, the search engine’s recent Google Venice update received little attention. SEO content creators realize that the update is important, but many don’t realize that Venice could entirely change the way that businesses approach search engine optimization and marketing.
To put it simply, Google’s Venice update focuses on localization. While past updates have emphasized local content in some respect, the Venice update takes this to a new level. It’s one of Google’s on-going attempts to fend off competitors by offering web users a better overall experience and more accurate results. Any search term with a potential local component will result in a localized, accurate search. Google doesn’t wait for the user’s input, – it automatically detects the user’s IP address and identifies a general location to provide personalized results.
If your business serves one city or single geographical location, this update is a big deal to you.Details