After an eternity (in internet years) as the top dog in driving traffic, how did Digg lose their footing?Details
Jonah Peretti had no intention of sparking a national debate about the cheap manufacture of sport tennis shoes but using the online shoe customization feature on Nike.com he created an unintentional campaign for change. I think the best part of this campaign was the awareness about unsafe labor practices in foreign countries.
Mr. Peretti tried to get custom shoes with the word “sweatshop” stitched on the side and had a long email dialog with Nike customer service who refused to design this customizable shoe request saying that the word was slang.Details
A landing page is any page that users see first on your website, so it must be optimized for their specific browsing experience.
All landing pages need these fundamentals
- Fast – Load time must be under 5 seconds
- Attention Grabbing Headline – If you spend 3 hours writing copy for your landing page, spend 2.5 hours on the headline
- Clear Call To Action – Make it easy for visitors to take the next step
- Focus On Them – Clearly state benefits and use testimonials, logos and third party verification sources to substantiate your claims
Great infographic showing the breakdown of consumer expenses and how a typical American family (unglamorously named a consumer unit) spends their annual budget. This is represented by the average 2.5-person household making a combined $62,000 each year.Details
Using some SEO tools we can discover what keywords they are targeting for rankings and paid search ads.
Estimating the average monthly traffic of competitors, their customer profile, keyword usage and customer interaction with their website are aspects of SEO competition analysis.
We have provided a list of the major Competitive Intelligence Tools available on the web, which will give you an insight in the kind of traffic a website gets. Some of the top free competitive intelligence tools are mentioned below, although most have a paid premium service (that is worth purchasing). One drawback of these tools is that they do not provide data for websites with low traffic, reliant on 3rd party resources and google the data is generalized.Details
We were fortunate enough to go to the legendary Pubcon SEO conference in Las Vegas to hear the best minds talk about search and network with some of the finest SEO’s on the planet.
Can you find yourself in these photos?Details
I was fortunate to track down Ted Ulle at the Pubcon SEO conference and ask him some questions about search engines, website usability and internet architecture.
Ted was gracious enough to answer questions about the future of search engine optimization and best practices for web design and internet architecture.
Tedster stresses best practices that do not change, and is not a fan of chasing the Google algorithm. He also reveals that he would focus resources on IA before SEO.Details
Just like with natural or organic search engine rankings, it’s not possible to guarantee top placement in Google adwords paid search. AdWordsPro a member from Google groups says that a company guaranteeing a specific position in paid or unpaid search engine results is potentially unethical and not feasible Bottom line, if anyone says they can…Details
Here are tools and tips to keep your search engine ranking by checking on what your competitors are doing.
Spyfu is a great tool to quickly see what keywords your competitors rank for in the natural and paid search results. Find out what ad copy they use, their daily ppc spend, and track changes they make. This is a great place to start for competitive data mining.
The keywords your competitors use may converting better than your keywords. You can use adsense to test what sites will be triggered for what keywords.
Check who links to them using tools such as opensiteexplorer.org, yahoo site explorer and majesticseo.com this can give a good indication of professional partners and associations you may wish to join.
Check online information hubs including PRWeb search, Digg.com, and article aggregators such asDetails